What do you like best?
Integration with the full Microsoft suite of products. Level of customization and integration into 3rd party applications. The variety of different line of business modules is allowing it to be utilized by far more people/departments than ever before. The LinkedIn integration has made gathering Sales Analytics substantially easier and has accelerated my ability to find referrals and introductions for new business. The Outlook integration is also simple and easy to use and allows for all communication tracking within the Sales module with a click of a button.
What do you dislike?
The UI could definitely use some improvement, having used HubSpot previously, they had a great UI/UX. With the new Dynamics Business Edition, it appears they are addressing this and will ultimately do the same in the Enterprise Edition.
Recommendations to others considering the product
We are a Dynamics partner who also uses the product religiously and is a perfect use case for leveraging its full capabilities. Having worked with Salesforce and HubSpot I can say Dynamics has been huge strides forward to not only compete with both products: Salesforce in the breadth of its offering / HubSpot in the ease of use and UI/UX benefits. I highly recommend Dynamics 365 for any of the following areas of focus: Sales, Marketing, Customer Service, Finance & Operations, Field Service, Project Service Automation, Retail, and Talent.
What business problems are you solving with the product? What benefits have you realized?
The companies ability to track Lead / Contact / Company / Opportunity and create an efficient business process to move a prospect through the funnel. The company insight function within the Company record has been incredibly helpful in gathering data we didn't have before and merging it into the record. It's making it less necessary to leave the solution in order to track down other disparate data. With some of the new D365 functionality recently released, we are going to be able to generate quotes and invoices through the system using one business process from inception to completion.