As a CRM system, it has it's shortcomings although from what I've been told the new versions of Microsoft Dynamics 365 integrate nicely with Microsoft Dynamics NAV. Our company so far has not yet decided to upgrade that part of our system.
As an enterprise resource planning system, it certainly ticks all the boxes and safely delivers.
The biggest challenge I see is poor user experience across different interfaces within Dynamics, that end up harming the overall usefulness of the platform.
The problem, as with any database, is that it's usefulness diminishes dramatically when users don't capture data correctly. As much as I would love to blame the user, I cannot deny that the clunky interface has been a contributing factor when it comes to users attempting to cut corners related to data entry or resisting other best practices when it comes to using Dynamics NAV.
TLC Marketing uses Microsoft Dynamics NAV as the primary Enterprise Resource Planning platform in our business.
It serves as our CRM system and client database. We also keep track of the sales team's and SDR rep's productivity via NAV and our revenue forecasting is based on data entered into the system.
Both the front end and the back-end of TLC Marketing rely on Microsoft Dynamics NAV to keep track of production flows and profitability.