The ability to attach Excel spreadsheets, PDFs, photos, links to websites, etc. – allowing me to capture all the essential elements of a given topic in one place. This also allows for the map to be updated over time making it a living document. I like to use Mindjet on my iPhone and iPad to post my life’s vision map (a kind of a portable “vision board”) so that over the course of the day I can often refer to what is truly important to me, my family and my life’s work. I also like Maps For That! as a platform to share helpful maps with the Mindjet community.
I use Mindjet primarily for business strategy development which includes a wide range of applications:
-Product and service differentiation
-SWOT analysis for my company and our competitors
-Collaboration to write articles and blogposts, create presentations, produce videos and all the other essential communication tools that brand my products and services
-Brainstorming and creative problem solving
-Decision-making tool – go/no go on projects and initiatives
The tasks could be as simple as sketching out a weekly to-do list, plotting a SWOT analysis, organizing a sales pitch or outlining a presentation. It could be as complex as designing a customer relationship management (CRM) system, laying out the year’s communication plan or mapping a territory sales plan, right down to key accounts, reps and dealers, opportunities and competitive positioning. Themes flow into ideas, which connect to supporting thoughts and links and tactics. I use Mindjet as a team-building tool, a communications tool. It’s a flagpole to rally my team around. I like to think of Mindjet as a 21st century whiteboard, but without all that dry-erase ink smeared on my shirt cuffs and without the illegible handwriting that’s made generations of skull sessions into big headaches.