What do you like best?
I wanted a marketing automation platform that:
1. Obviously could handle true and complex automation
2. Integrated with Autotask, which we use as our CRM
3. Was affordable
What do you dislike?
They often break the software with updates, and it sometimes takes 24 hours to accomplish something as they fix it. Sometimes I feel like a beta tester. But if it is truly important, they usually prioritize it appropriately.
Recommendations to others considering the product
It's not without hiccups, but it is an exceptional value. I spend a little extra time tinkering than if I was using a Marketo or Hubspot, but it does everything those other solutions do (at least as far as I can tell).
What business problems are you solving with the product? What benefits have you realized?
Lead generation and nurturing.