Mintel In-Store

4.5
(1)

It’s where sales and marketing theories play out in practice. Where you can find out what’s really going on at the coalface of consumer choice – in stores, on shelves, in service, on price tags

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Mintel In-Store review by Matt H.
Matt H.
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"Great information without the in-depth research "

What do you like best?

This database gives you endless possibilities on researching companies and businesses without spending hours at the library or work.

What do you dislike?

Some of the information given could have better updates on a yearly basis. Some graphs and tables are difficult to comprehend

Recommendations to others considering the product

When considering Mintel, I would research what data gets pulled into the results to see if it matches what you are expecting to make your research better

What business problems are you solving with the product? What benefits have you realized?

In researching ABInBev, I can compare data and information from immediate competitors like MillerCoors and outside influences like wine and liquor businesses

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