What do you like best?
My favorite part about this website is how easy it is to find reports on categories (specifically food & drink). I work for a plastic packaging company and we are constantly looking up reports for various categories. I also like how you can look up specific companies if you need information about them. The industry reports on the website are always extremely thorough and filled with useful information. When doing category overviews, I get almost all of my information from Mintel.
What do you dislike?
The only thing that I dislike about the website is that it can be confusing to navigate at times. There have been times when I have been looking for specific information (such as information related to market size) and I cannot find it. There are also some problems occasionally when downloading their information.
Recommendations to others considering the product
If you're looking for a database that has up-to-date information and industry reports, Mintel is the website for you.
What business problems are you solving with the product? What benefits have you realized?
I am part of the business intelligence team where I work and so we are constantly getting information requests from other departments. We use Mintel to find data that the other departments are looking for. This is a huge benefit to our company because we can learn more about the market segments that we have products in.