Mintigo

4.2
(15)

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Mintigo review by Ryan C.
Ryan C.
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"Control marketing campaigns with lots of details"

What do you like best?

This software stands out principally for its elegance and later for its capacity to allow to create several campaigns at the same time and to have updated and complete statistics. All campaigns are managed quickly and without difficulty.

What do you dislike?

It does not make clear in the beginning how to create different types of campaigns in an appropriate way. You have to investigate all your options in depth to be able to obtain profitability.

Recommendations to others considering the product

It is advisable to manage marketing campaigns through specialized software such as this, as it provides you with very useful elements, configurations and statistics.

What business problems are you solving with the product? What benefits have you realized?

Mintigo is a great tool to create marketing campaigns. The ones we have created with this tool have given us good benefits and we have been able to change certain options to adapt them to the clients.

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Mintigo review by yashkumar v.
yashkumar v.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"description of mintigo"

What do you like best?

this software is mainly used for the integration of the different resources from CRM/MAP.It also gives the strong predictive results .It has self-serve model building, scoring lead and account lists.This platform is easy to use, very user friendly and easy to setup.the most interesting thing is marketing and sales predicting.the speed of mintigo is extraordinary as it give s me to analyse the model with great accuracy and less time.also strong team leveraging data and predictive insights to better target and convert buyers.

What do you dislike?

The platform UI is not so intuitive as my expectation.also the process of building model is not specified accurately and efficiently.the cost estimation is also depend upon your building pipeline of your infrastructure, also there is no account level scoring or integration.

Recommendations to others considering the product

i recommend this software to all project or direct manager or any entrepreneur as it is not cheap tool to be used so people who have small group of resources should not use this software.also this can make an impact on the business based on the purpose of your company and the way of utilisation.

What business problems are you solving with the product? What benefits have you realized?

i am using this software for integrating all modules for better efficiency and improvement in the marketing .

What Marketing Account Intelligence solution do you use?

Thanks for letting us know!
Mintigo review by Rohan V.
Rohan V.
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"Mintigo: The Most Incredible Integration and insights"

What do you like best?

At the First glance at the results, compared to other market optimization software, insights are in very understandable form. Apart form this, Our company's integration with Sales force CX9 data collection entity produces very powerful results which are proven highly decision driven. Moreover, as it uses AI, even very frequently, when we need customer support, they are always there to help us, which is very appreciative.

What do you dislike?

One thing, I would believe, should improve more, is UI, it is not providing the idea of the functionality it performs, However documentation is there, still UI should be more intuitive.

Recommendations to others considering the product

Considering the Price of this software, It is recommended where customer responses analysis or market evaluation is playing a crucial role; however not worth to spend money if product does not required Strong integration with other insights providers.

What business problems are you solving with the product? What benefits have you realized?

We have used this software for very less time, just because it has AI functionality, and we want to merge the insights generated by this with our manual results to test out software. Ultimately, it proved very helpful and we are satisfied with our need.

Mintigo review by Administrator
Administrator
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"Lead/Account Prioritization with Predictive Score and Intent Signals"

What do you like best?

Easy-to-use platform, very stable operationally, and solid customer support when you need it.

The UI is nothing fancy, but it has everything you need to easily execute the essentials: self-serve model building, scoring lead and account lists, exploring indicators, and integrating with Marketo.

We've found the integration with Marketo to be very strong: it is extremely simple to control which leads are scored and when, using Marketo rules we were already familiar with, and we can sleep well at night knowing our leads will be scored reliably (no outages!).

In cases where we've needed to build models with more complex rules or need another educated eye to validate our models, the Mintigo CS team and data scientists have been incredible partners.

What do you dislike?

I do wish the layout in the platform UI was more intuitive; when training myself or others on how to use new features I find it's a bit difficult to find the setting you're looking for.

When it comes down to it, though, I'm glad Mintigo is putting investment into strong integrations, data, algorithms, and new products like Buying Stages rather than a super sleek UI.

Recommendations to others considering the product

Mintigo is not a cheap tool so you may see some sticker shock during the evaluation. The POC is an excellent opportunity to prove out the strength of the model, the data quality, and the ease of operations.

I would also recommend taking time to map out all the ways that a tool like this can make an impact on the business. Mintigo has done a good job developing their product set to support not only strong lead and account prioritization but also more sophisticated capabilities such as intent signals and Buying Stages. If you're able to use the breadth of features you'll begin seeing ROI sooner.

What business problems are you solving with the product? What benefits have you realized?

We've been a Mintigo customer for 2 years now, and during that time we've been able to increase our sales team's efficiency by 2x.

We've also had a significant shift in our ICP this past year and we were able to adapt our model to that new priority with impressive results.

Now that we've optimized our fit models, we are looking at different ways to layer intent indicators and Buying Stages to further target and prioritize, and Mintigo's product has everything we need to get to that next level of efficiency.

Mintigo review by Tiffany C.
Tiffany C.
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"A positive addition to our tech stack"

What do you like best?

We are able to take a quick glance at our database to understand the big-picture aspect of our marketing efforts; how much of our new leads are up to our standards to pass over to sales.

What do you dislike?

A bit longer than expected set up, but that is due to the specific modeling that has to be implemented correctly with feedback from my org.

Recommendations to others considering the product

Think about where you when it comes your marketing or sales department's time and ability to execute on what Mintigo tells you. If you have all of this information, but no plan to enact on it, then you won't be setting yourself up for success from the start.

What business problems are you solving with the product? What benefits have you realized?

It helps sales and marketing get on the same page on what a quality lead looks like over time and over different strategies.

Mintigo review by User
User
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"Predictive Marketing with Mintigo"

What do you like best?

Platform is very user friendly, was fast and easy to setup and integrate with CRM/MAP. Provided strongest predictive results of the numerous highly-ranked platforms we evaluated, including three other POCs. Very customizable with strong self-serve capabilities. Data enrichment is great because they own their data so you can pull it into BIs tools for further analysis. Easy to build models, easy to sync with other tools, exports when needed are fast. Customer success team has been so tight with our team they are often mistaken for company employees.

What do you dislike?

Have not had issues or challenges yet. They've been flexible when we needed them to be and supported our unique requirements.

Recommendations to others considering the product

POCs are a great opportunity to validate the data Mintigo provides.

What business problems are you solving with the product? What benefits have you realized?

Data enrichment (competitive, adjacent technologies), propensity analysis / account prioritization by solution, lead scoring, ABM targeting, general account targeting for specific campaigns.

Mintigo review by User in Computer Software
User in Computer Software
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"Predictive Intent Signals Are Working"

What do you like best?

Most things have met or exceeded my expectations so far - the availability of predictive intent signals, the integration, ease of doing business with the people and the business. But best of all is how we now have a common language between sales and marketing to discuss strategic account targets.

What do you dislike?

The process of building the predictive model was very opaque and not well explained. If we're going to listen to predictive analytics, we need to be able to have more say and better explain what went into the model.

What business problems are you solving with the product? What benefits have you realized?

Increased pipeline size and effectiveness - Increase conversion of account targeting to new opportunity

Mintigo review by melissa a.
melissa a.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great sales predictor "

What do you like best?

I love the marketing and sales predicting! They can integrate and they own most of their data so no licensing. Helps find sales leads and I like the lead scoring.

What do you dislike?

The pricing can get steep, depending on how big your pipeline is. We used it with a small company.

What business problems are you solving with the product? What benefits have you realized?

We used it to find leads and find out which customers are going to be the most valuable to us and the best ways to market them.

Mintigo review by Administrator in Computer Software
Administrator in Computer Software
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"Enables rapid modeling and operationalization with data scientist"

What do you like best?

I like the speed that Mintigo gives me to model successes along the funnel and operationalize those. For example, we built our initial model within 24 hours based on successes for a certain segment of our business. That's the same model we're using today with very accurate results.

I also have the ability to identify my ideal target accounts and export companies I don't have to target those.

One afternoon I was wondering if the set of target account identified by our sales team fit our historical success. I simply ran those target accounts through the account-based fit model and quickly had talking points to discuss changing why 26% didn't fit.

Mintigo also has supported and helped us along the way. With every step, they've helped us to succeed.

What do you dislike?

The only major complaint I have is pricing can be a bit steep. With our long sales cycle, it's a challenge to get to a locked in ROI quickly and to change the direction of the ship.

Recommendations to others considering the product

Don't just look at predictive as a lead scoring mechanism, but you need to determine use cases across the organization for better usage. I think that lead scoring is just the toe hold in an organization whereas predictive is about modeling your business to gain a competitive advantage by directing your resources to areas where you're finding more success.

What business problems are you solving with the product? What benefits have you realized?

Lead Scoring, first and foremost, but we're dabbling in target account identification by territory and validation of previously-selected target accounts.

Mintigo review by Pankaj J.
Pankaj J.
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"Mintigo review"

What do you like best?

There are various pros i found for this software:

1) platform is very user friendly.

2)very customizable with strong self serve capabilities.

3) customer support team is very friendly.

What do you dislike?

The only cons i found for this software are:

1)the price is bit high.

What business problems are you solving with the product? What benefits have you realized?

You can easily predict which customers are going to be the most valuable to us in the long term.

Mintigo review by Manjeet K.
Manjeet K.
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"MINTIGO"

What do you like best?

Customer support is impressive also the User interface is pretty much simple to use and operate. Various integrations available with third party apps

What do you dislike?

Uhh overall it is. Nice but the ui could be little better

What business problems are you solving with the product? What benefits have you realized?

The efficiency of work. Has been incredibly improved since using the product

Mintigo review by Consultant in Computer Games
Consultant in Computer Games
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Verified Current User
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"Great Marketing and Sales Prediction Platform"

What do you like best?

The best part is that it is a all-in-one solution when it comes to marketing and sales prediction. Also wonderful that it integrates with other platforms as well.

What do you dislike?

I wish the integration would be available with more 3rd-parties.

Recommendations to others considering the product

Be sure to evaluate all vendors on the market and compare their capabilities to Mintigo in order to determine if Mintigo is the best option for your specific needs.

What business problems are you solving with the product? What benefits have you realized?

Being able to predict which customers are going to be the most valuable to us in the long-run.

Mintigo review by User
User
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content

"B2B Marketing and More"

What do you like best?

When using Mintigo, you are able to easily integrate into Salesforce and Marketo. I like that you have the ability to be more productive through lead organization and CPI for all of your customers.

What do you dislike?

The pricing is a bit high but I believe the benefits outweigh the pricing. It has been worth it so far.

What business problems are you solving with the product? What benefits have you realized?

When were using Mintigo as a lead source but they no longer provide leads. More of a lead scoring and predictive analysis at this time.

Mintigo review by Executive Sponsor in Computer Software
Executive Sponsor in Computer Software
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"Good idea, but i adopted them too early"

What do you like best?

Their CS team was very nice to work with. I also liked the fact they owned a large amount of the data used to enrich and model, instead of licensing it.

What do you dislike?

At the time I used it, no account-level scoring (only scored people), integration with Marketo was a bit 'janxy' (used webhooks and JSON via the API) and is not user-configurable) and most importantly, ZERO reporting.

Recommendations to others considering the product

Shop around. There are so many solid players in this emerging space that you don't need to settle.

What business problems are you solving with the product? What benefits have you realized?

Was trying to learn more about our ideal customer profile and do next-level lead scoring.

Mintigo review by Meagen E.
Meagen E.
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"Predictive scoring and territory account planning"

What do you like best?

Strong team leveraging data and predictive insights to better target and convert buyers. Built on MongoDB. Love their integration efforts with Oracle Eloqua and Marketo.

What do you dislike?

I wish they would continue to provide leads.

What business problems are you solving with the product? What benefits have you realized?

Lead acquisition, lead scoring, account-based reporting

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