What do you like best?
Easy-to-use platform, very stable operationally, and solid customer support when you need it.
The UI is nothing fancy, but it has everything you need to easily execute the essentials: self-serve model building, scoring lead and account lists, exploring indicators, and integrating with Marketo.
We've found the integration with Marketo to be very strong: it is extremely simple to control which leads are scored and when, using Marketo rules we were already familiar with, and we can sleep well at night knowing our leads will be scored reliably (no outages!).
In cases where we've needed to build models with more complex rules or need another educated eye to validate our models, the Mintigo CS team and data scientists have been incredible partners.
What do you dislike?
I do wish the layout in the platform UI was more intuitive; when training myself or others on how to use new features I find it's a bit difficult to find the setting you're looking for.
When it comes down to it, though, I'm glad Mintigo is putting investment into strong integrations, data, algorithms, and new products like Buying Stages rather than a super sleek UI.
Recommendations to others considering the product
Mintigo is not a cheap tool so you may see some sticker shock during the evaluation. The POC is an excellent opportunity to prove out the strength of the model, the data quality, and the ease of operations.
I would also recommend taking time to map out all the ways that a tool like this can make an impact on the business. Mintigo has done a good job developing their product set to support not only strong lead and account prioritization but also more sophisticated capabilities such as intent signals and Buying Stages. If you're able to use the breadth of features you'll begin seeing ROI sooner.
What business problems are you solving with the product? What benefits have you realized?
We've been a Mintigo customer for 2 years now, and during that time we've been able to increase our sales team's efficiency by 2x.
We've also had a significant shift in our ICP this past year and we were able to adapt our model to that new priority with impressive results.
Now that we've optimized our fit models, we are looking at different ways to layer intent indicators and Buying Stages to further target and prioritize, and Mintigo's product has everything we need to get to that next level of efficiency.