We started with Miva 2.0, back in 1997 or so. Over the next decade or so, we looked at other shopping carts. When the current owners bought Miva, very good things began to happen. The platform started getting incrementally better then it started a process of taking big steps for improving. For example, with one iteration the database queries became 15X faster (verified by third party software).
Miva used to be behind in development, so we paid for a lot of customization. Now Miva is ahead of us and we just follow their lead and their recommendations.
All that sounds good, right? But it means nothing if you have a problem and can't get support. Miva's support is astounding. Even when I write a ticket thinking, "There's no way they are going to help with this issue, it's not their problem" Miva takes ownership and helps me.
Here is my comprehensive list of what I don't like about Miva:
That's all I could think of. I hope that wasn't too overwhelming.....
Don't be swayed by a competitor's intro pricing deal or biased feature comparison lists. It's not about how cheaply you can get a shopping cart; you pay dearly for that approach. It's not about useless features. It's not even about having the right solution because without support that solution solves nothing. Calling Miva's support "amazing" is an understatement. They are the Southwest Airlines of shopping carts, taken to the next level.
The Miva shopping cart helps us extend our e-commerce presence (we are primarily an Amazon seller), and that's nice. But the real benefit is we used Miva's Themes to create a professional-looking site. This instills confidence in people who check us out. Many Amazon shoppers will actually search for the seller's site (for various reasons). If the site does not project a professional image, those shoppers won't trust that seller.