Mixpanel

(124)
3.9 out of 5 stars

Mixpanel is an advanced analytics platform in the world for mobile and web.

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Mixpanel Features

Metrics
Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

87%
(Based on 63 reviews)
Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

85%
(Based on 69 reviews)
Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

78%
(Based on 60 reviews)
Standard Event Tracking

Software automatically tracks standard user actions.

87%
(Based on 75 reviews)
Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

87%
(Based on 73 reviews)
Retention

Accurately measure bounce rate.

82%
(Based on 62 reviews)
Return

Track user return rates and related metrics.

82%
(Based on 57 reviews)
Conversions

Track what proportion of users convert via a certain action.

86%
(Based on 65 reviews)
Funnels

See how many users proceed down a certain path to conversion.

90%
(Based on 69 reviews)
Reporting
Real-Time Reporting

Obtain live data for who is currently accessing your site.

n/a
Trending

Report on how any user activity has changed over time.

83%
(Based on 57 reviews)
Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

80%
(Based on 50 reviews)
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

84%
(Based on 71 reviews)
Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

n/a
Unification Across Devices

Able to unify user data across devices, recognizing returning users.

75%
(Based on 41 reviews)
Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

77%
(Based on 61 reviews)
User Identification
Geolocation

Identifies users locations.

64%
(Based on 7 reviews)
Demographics

Identifies user demographics like gender or age.

72%
(Based on 7 reviews)
User Segmentation

Enables the view of analytic data based on user segment.

66%
(Based on 7 reviews)
Operations
Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

n/a
Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

72%
(Based on 10 reviews)
Other
User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

84%
(Based on 66 reviews)
Site Search Reporting

Report on keywords used in internal searches.

77%
(Based on 37 reviews)
Load Time Monitoring

Track load times on different devices and systems.

75%
(Based on 29 reviews)
Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

82%
(Based on 44 reviews)
E-Commerce

Track revenue and transactions.

75%
(Based on 25 reviews)
Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

77%
(Based on 29 reviews)
Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

78%
(Based on 30 reviews)
Tracking & Reporting
User Path Tracking

Displays a users progress throughout specific paths in an application.

79%
(Based on 7 reviews)
User Activity History

Displays a users activity history.

79%
(Based on 8 reviews)
Crash Reporting

Provides information about why a crash occurred.

63%
(Based on 6 reviews)
Custom Event Tracking

Enables you to define custom events for analysis.

78%
(Based on 9 reviews)
Real-Time Insights

Provides real-time reports.

70%
(Based on 7 reviews)
Attribution

Measures user acquisition analytics.

61%
(Based on 7 reviews)
Dashboard

Provides a holistic summary of your data.

75%
(Based on 9 reviews)
Discovery
Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

82%
(Based on 13 reviews)
Customer Retention

Collects insight into customer preferences

72%
(Based on 13 reviews)
Campaign Activity
Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

n/a
Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

80%
(Based on 14 reviews)
Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

73%
(Based on 10 reviews)
Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

n/a
Platform
Multichannel Tracking

Collects marketing campaign performance data across multiple channels

n/a
Administration
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

85%
(Based on 62 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

82%
(Based on 53 reviews)
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

80%
(Based on 47 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

77%
(Based on 33 reviews)
Metrics
Conversions

Track what proportion of users convert via a certain action.

80%
(Based on 26 reviews)
Sessions - Mobile App Analytics

Accurately measure total traffic and present data elegantly.

81%
(Based on 29 reviews)
Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length.

79%
(Based on 29 reviews)
Exit Tracking

Accurately determine where in the program people close the app.

73%
(Based on 26 reviews)
Events

Easily set up which user actions on your app should be recorded as events and accurately record them.

81%
(Based on 32 reviews)
Retention

Accurately measure bounce rate.

78%
(Based on 29 reviews)
Return

Track user return rates and related metrics.

75%
(Based on 26 reviews)
Funnels

See how many users proceed down a certain path to conversion.

81%
(Based on 30 reviews)
Reporting
Real-Time

Obtain live data for who is currently accessing your site.

82%
(Based on 28 reviews)
Trending

Report on how any user activity has changed over time.

77%
(Based on 23 reviews)
Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

78%
(Based on 23 reviews)
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

80%
(Based on 31 reviews)
Dashboards

Provides pre-built dashboards to aggregate and display data.

76%
(Based on 30 reviews)
Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

73%
(Based on 28 reviews)
Other
User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

79%
(Based on 27 reviews)
Load Time Monitoring

Track load times on different devices and operating systems.

72%
(Based on 15 reviews)
Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

77%
(Based on 16 reviews)
E-Commerce

Track revenue and transactions.

64%
(Based on 8 reviews)
Tracking
Standard Tracking

Software automatically tracks standard user actions.

77%
(Based on 25 reviews)
Tracking Flexibility

Able to set up custom variables to track any user activity on the site.

74%
(Based on 24 reviews)
Notifications and Alerts
In-App Notifications

Able to deploy a message to users while inside the app.

78%
(Based on 16 reviews)
System Notifications

Able to deploy push notifications that wake the device even when the app isn't running.

69%
(Based on 14 reviews)
Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

67%
(Based on 10 reviews)
Variation Testing
A/B Testing

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Not enough data available

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Not enough data available

Conversion Goal

Able to set any user action as the conversion goal of the test.

73%
(Based on 5 reviews)
Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

67%
(Based on 5 reviews)
Confidence Level

Able to view or adjust the necessary confidence level of your test.

73%
(Based on 5 reviews)
Multivariant Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Not enough data available

Reporting
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

79%
(Based on 10 reviews)
Reports and Dashboards

Access pre-built and custom reports and dashboards.

79%
(Based on 10 reviews)
Personalization
Standard Targeting

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

67%
(Based on 6 reviews)
Custom Targeting

Show different versions based on any variable set up to be tracked on the app's back end.

70%
(Based on 6 reviews)
Administration
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

74%
(Based on 22 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

70%
(Based on 14 reviews)
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

77%
(Based on 22 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

71%
(Based on 20 reviews)