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Mixpanel

Mixpanel

4.2
(215 reviews)

Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.

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Mixpanel Features

Metrics

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

n/a

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

88%
(Based on 63 reviews)

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

82%
(Based on 52 reviews)

Standard Event Tracking

Software automatically tracks standard user actions.

88%
(Based on 67 reviews)

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

85%
(Based on 31 reviews)

Retention

Accurately measure bounce rate.

82%
(Based on 55 reviews)

Return

Track user return rates and related metrics.

83%
(Based on 50 reviews)

Conversions

Track what proportion of users convert via a certain action.

87%
(Based on 60 reviews)

Funnels

See how many users proceed down a certain path to conversion.

90%
(Based on 61 reviews)

Product Analytics

Account-Level Analytics

Ability to see analytics at the account level.

Not enough data available

User-Level Analytics

Ability to see analytics at the user level.

Not enough data available

Segmentation

Ability to compare usage across segments such as role, company size, etc.

Not enough data available

Funnels

See how users move though a product via grouped page sequences

Not enough data available

Alerts

Receive automated alerts and reports based on gains or losses in performance.

Not enough data available

Multi-Product Analytics

View analytics for multiple products in a single dashboard, including cross-product engagement

Not enough data available

User Scoring

Scores customers and visitors to identify at-risk or thriving accounts.

Not enough data available

Integrations

Breadth and functionality of integrations with third-party products.

Not enough data available

Reporting

Real-Time Reporting

Obtain live data for who is currently accessing your site.

87%
(Based on 46 reviews)

Trending

Report on how any user activity has changed over time.

83%
(Based on 49 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

n/a

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

82%
(Based on 23 reviews)

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

79%
(Based on 31 reviews)

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

78%
(Based on 35 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

79%
(Based on 53 reviews)

User Identification

Geolocation

Identifies users locations.

80%
(Based on 15 reviews)

Demographics

Identifies user demographics like gender or age.

88%
(Based on 11 reviews)

User Segmentation

Enables the view of analytic data based on user segment.

76%
(Based on 10 reviews)

Operations

Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

85%
(Based on 9 reviews)

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

81%
(Based on 15 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

79%
(Based on 5 reviews)

Site Search Reporting

Report on keywords used in internal searches.

n/a

Load Time Monitoring

Track load times on different devices and systems.

n/a

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

82%
(Based on 41 reviews)

E-Commerce

Track revenue and transactions.

75%
(Based on 15 reviews)

Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

78%
(Based on 28 reviews)

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

77%
(Based on 33 reviews)

Tracking & Reporting

User Path Tracking

Displays a users progress throughout specific paths in an application.

n/a

User Activity History

Displays a users activity history.

90%
(Based on 20 reviews)

Crash Reporting

Provides information about why a crash occurred.

80%
(Based on 9 reviews)

Custom Event Tracking

Enables you to define custom events for analysis.

93%
(Based on 18 reviews)

Real-Time Insights

Provides real-time reports.

84%
(Based on 19 reviews)

Attribution

Measures user acquisition analytics.

70%
(Based on 21 reviews)

Dashboard

Provides a holistic summary of your data.

84%
(Based on 21 reviews)

Discovery

Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

84%
(Based on 18 reviews)

Customer Retention

Collects insight into customer preferences

77%
(Based on 24 reviews)

Variation Testing

A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

Not enough data available

Conversion Goal

Able to set any user action as the conversion goal of the test.

Not enough data available

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

Not enough data available

Confidence Level

Able to view or adjust the necessary confidence level of your test.

Not enough data available

Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Not enough data available

Split URL Testing

Split web traffic to a page between two different URLs.

Not enough data available

Campaign Activity

Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

82%
(Based on 9 reviews)

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

84%
(Based on 18 reviews)

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

76%
(Based on 8 reviews)

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

n/a

Build

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Not enough data available

Landing Pages

Build landing pages for user entry into the site.

Not enough data available

Platform

Multichannel Tracking

Collects marketing campaign performance data across multiple channels

n/a

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Not enough data available

Reports and Dashboards

Access pre-built and custom reports and dashboards.

Not enough data available

Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

Not enough data available

Personalization

Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

Not enough data available

Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

Not enough data available

Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

Not enough data available

In-Page Analytics

Click Reporting

View percentage and total click rates for any link on a page.

Not enough data available

Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

Not enough data available

Session Replays

Replay videos of user's interactions with your site.

Not enough data available

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

83%
(Based on 57 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

n/a

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

82%
(Based on 46 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

79%
(Based on 36 reviews)

Metrics

Conversions

Track what proportion of users convert via a certain action.

81%
(Based on 32 reviews)

Sessions - Mobile App Analytics

Accurately measure total traffic and present data elegantly.

n/a

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length.

86%
(Based on 39 reviews)

Exit Tracking

Accurately determine where in the program people close the app.

69%
(Based on 27 reviews)

Events

Easily set up which user actions on your app should be recorded as events and accurately record them.

86%
(Based on 40 reviews)

Retention

Accurately measure bounce rate.

80%
(Based on 37 reviews)

Return

Track user return rates and related metrics.

76%
(Based on 30 reviews)

Funnels

See how many users proceed down a certain path to conversion.

84%
(Based on 37 reviews)

Reporting

Real-Time

Obtain live data for who is currently accessing your site.

89%
(Based on 36 reviews)

Trending

Report on how any user activity has changed over time.

82%
(Based on 29 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

n/a

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

85%
(Based on 37 reviews)

Dashboards

Provides pre-built dashboards to aggregate and display data.

79%
(Based on 38 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

76%
(Based on 5 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

85%
(Based on 35 reviews)

Load Time Monitoring

Track load times on different devices and operating systems.

n/a

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

84%
(Based on 20 reviews)

E-Commerce

Track revenue and transactions.

76%
(Based on 8 reviews)

Tracking

Standard Tracking

Software automatically tracks standard user actions.

84%
(Based on 29 reviews)

Tracking Flexibility

Able to set up custom variables to track any user activity on the site.

81%
(Based on 26 reviews)

Notifications and Alerts

In-App Notifications

Able to deploy a message to users while inside the app.

82%
(Based on 20 reviews)

System Notifications

Able to deploy push notifications that wake the device even when the app isn't running.

74%
(Based on 32 reviews)

Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

77%
(Based on 19 reviews)

Variation Testing

A/B Testing

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

85%
(Based on 6 reviews)

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

70%
(Based on 5 reviews)

Conversion Goal

Able to set any user action as the conversion goal of the test.

79%
(Based on 5 reviews)

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

79%
(Based on 8 reviews)

Confidence Level

Able to view or adjust the necessary confidence level of your test.

74%
(Based on 14 reviews)

Multivariant Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

78%
(Based on 6 reviews)

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

87%
(Based on 18 reviews)

Reports and Dashboards

Access pre-built and custom reports and dashboards.

82%
(Based on 18 reviews)

Personalization

Standard Targeting

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

70%
(Based on 12 reviews)

Custom Targeting

Show different versions based on any variable set up to be tracked on the app's back end.

n/a

Administration

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

78%
(Based on 26 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

73%
(Based on 18 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

82%
(Based on 25 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

74%
(Based on 37 reviews)
Mixpanel
4.2
(215 reviews)