Mixpanel

Mixpanel

4.2
(220)

Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.

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Mixpanel Features

Metrics

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

n/a

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

87%
(Based on 107 reviews)

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

80%
(Based on 87 reviews)

Standard Event Tracking

Software automatically tracks standard user actions.

88%
(Based on 114 reviews)

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

88%
(Based on 111 reviews)

Retention

Accurately measure bounce rate.

82%
(Based on 96 reviews)

Return

Track user return rates and related metrics.

82%
(Based on 87 reviews)

Conversions

Track what proportion of users convert via a certain action.

87%
(Based on 100 reviews)

Funnels

See how many users proceed down a certain path to conversion.

90%
(Based on 105 reviews)

Reporting

Real-Time Reporting

Obtain live data for who is currently accessing your site.

86%
(Based on 76 reviews)

Trending

Report on how any user activity has changed over time.

83%
(Based on 88 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

n/a

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

86%
(Based on 109 reviews)

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

80%
(Based on 54 reviews)

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

77%
(Based on 70 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

78%
(Based on 96 reviews)

User Identification

Geolocation

Identifies users locations.

74%
(Based on 28 reviews)

Demographics

Identifies user demographics like gender or age.

78%
(Based on 25 reviews)

User Segmentation

Enables the view of analytic data based on user segment.

84%
(Based on 29 reviews)

Operations

Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

82%
(Based on 14 reviews)

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

80%
(Based on 24 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

84%
(Based on 104 reviews)

Site Search Reporting

Report on keywords used in internal searches.

n/a

Load Time Monitoring

Track load times on different devices and systems.

n/a

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

80%
(Based on 70 reviews)

E-Commerce

Track revenue and transactions.

76%
(Based on 46 reviews)

Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

77%
(Based on 49 reviews)

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

78%
(Based on 53 reviews)

Tracking & Reporting

User Path Tracking

Displays a users progress throughout specific paths in an application.

n/a

User Activity History

Displays a users activity history.

85%
(Based on 33 reviews)

Crash Reporting

Provides information about why a crash occurred.

72%
(Based on 19 reviews)

Custom Event Tracking

Enables you to define custom events for analysis.

88%
(Based on 33 reviews)

Real-Time Insights

Provides real-time reports.

79%
(Based on 32 reviews)

Attribution

Measures user acquisition analytics.

69%
(Based on 23 reviews)

Dashboard

Provides a holistic summary of your data.

80%
(Based on 36 reviews)

Discovery

Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

84%
(Based on 30 reviews)

Customer Retention

Collects insight into customer preferences

78%
(Based on 28 reviews)

Campaign Activity

Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

79%
(Based on 14 reviews)

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

82%
(Based on 29 reviews)

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

75%
(Based on 23 reviews)

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

n/a

Platform

Multichannel Tracking

Collects marketing campaign performance data across multiple channels

n/a

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

84%
(Based on 96 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

n/a

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

82%
(Based on 76 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

80%
(Based on 61 reviews)

Metrics

Conversions

Track what proportion of users convert via a certain action.

81%
(Based on 52 reviews)

Sessions - Mobile App Analytics

Accurately measure total traffic and present data elegantly.

n/a

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length.

83%
(Based on 60 reviews)

Exit Tracking

Accurately determine where in the program people close the app.

69%
(Based on 46 reviews)

Events

Easily set up which user actions on your app should be recorded as events and accurately record them.

87%
(Based on 63 reviews)

Retention

Accurately measure bounce rate.

79%
(Based on 58 reviews)

Return

Track user return rates and related metrics.

73%
(Based on 47 reviews)

Funnels

See how many users proceed down a certain path to conversion.

84%
(Based on 58 reviews)

Reporting

Real-Time

Obtain live data for who is currently accessing your site.

85%
(Based on 57 reviews)

Trending

Report on how any user activity has changed over time.

80%
(Based on 48 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

n/a

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

82%
(Based on 61 reviews)

Dashboards

Provides pre-built dashboards to aggregate and display data.

81%
(Based on 62 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

80%
(Based on 58 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

82%
(Based on 58 reviews)

Load Time Monitoring

Track load times on different devices and operating systems.

n/a

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

79%
(Based on 33 reviews)

E-Commerce

Track revenue and transactions.

71%
(Based on 16 reviews)

Tracking

Standard Tracking

Software automatically tracks standard user actions.

82%
(Based on 49 reviews)

Tracking Flexibility

Able to set up custom variables to track any user activity on the site.

79%
(Based on 43 reviews)

Notifications and Alerts

In-App Notifications

Able to deploy a message to users while inside the app.

78%
(Based on 35 reviews)

System Notifications

Able to deploy push notifications that wake the device even when the app isn't running.

73%
(Based on 31 reviews)

Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

73%
(Based on 27 reviews)

Variation Testing

A/B Testing

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

75%
(Based on 12 reviews)

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

60%
(Based on 9 reviews)

Conversion Goal

Able to set any user action as the conversion goal of the test.

73%
(Based on 10 reviews)

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

71%
(Based on 14 reviews)

Confidence Level

Able to view or adjust the necessary confidence level of your test.

78%
(Based on 14 reviews)

Multivariant Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

71%
(Based on 11 reviews)

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

81%
(Based on 28 reviews)

Reports and Dashboards

Access pre-built and custom reports and dashboards.

80%
(Based on 28 reviews)

Personalization

Standard Targeting

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

72%
(Based on 16 reviews)

Custom Targeting

Show different versions based on any variable set up to be tracked on the app's back end.

n/a

Administration

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

76%
(Based on 43 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

74%
(Based on 32 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

82%
(Based on 47 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

78%
(Based on 43 reviews)
Mixpanel
4.2
(220)