Mixpanel

(124)
3.9 out of 5 stars

Mixpanel is an advanced analytics platform in the world for mobile and web.

Work for Mixpanel?
Ibmwatsoncustexana digana  2x

Learning about Mixpanel?

We can help you find the solution that fits you best.

Mixpanel Reviews

Request More Information
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • User Industry
  • For Category
Ratings
Company Size
User Role
User Industry
For Category
Showing 128 Mixpanel reviews
LinkedIn Connections
Mixpanel review by <span>Hemant M.</span>
Hemant M.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Tool to know and track peoples behavior on our website

What do you like best?

Mixpanel helps us to know our website visitors and this information is useful for us to improve our website as per visitors behavior.

It is little similar to google analytics but in mixpanel we can customize our tracking events based on our own requirement.

Mixpanel has almost all features and algorithms which are needed for analytics and visitor tracing needs for websites.

What do you dislike?

Nothing so far but we can expect a good improvement in prospect of tool enhancement. Also remember, its little expensive not free like google analytics.

Recommendations to others considering the product

Yes, in case want to understand your web-visitors in good way. But before going remember its not free software.

What business problems are you solving with the product? What benefits have you realized?

We use mixpanel to capture our visitors activities on our website and based on that activities we modify or add features to we website so we can know that what visitors/customers like the most on our website.

Its better then google analytics in customization point of views.

Sign in to G2 Crowd to see what your connections have to say about Mixpanel
Headshots
Mixpanel review by <span>Rich W.</span>
Rich W.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Excellent experience for early stage companies, grown out of it due to lack of flexibility

What do you like best?

The api libraries are fantastic, very easy to implement and get up and running. Funnels are a great way to view conversion rates through steppers / pages. Docs are very good. Easy for non technical members of the team to use and start creating their own charts. Easy to navigate and excellent ux. Collects a lot of user data by default and ip and location is very useful.

What do you dislike?

Lack of flexibility in terms of bringing in other datasources which has forced us to move towards a total data warehouse solution. Ad blocker removes ~5 % of client side events which means you have to be clever comparing server side to client side. No original react native libraries, although plenty of external wrappers available. Could be more accurate collecting initial referrer, also could be better ways to explore your user base. New common journey tracking features would be a great addition.

Recommendations to others considering the product

Use mixpanel at the beginning as it is super easy and quick, but long term it gets very expensive and you will switch to a more complete data warehouse. We've started to move to a redshift data base with mode on top, which is less usable by non technical team members but allows you to pool all of your data sources into one place.

What business problems are you solving with the product? What benefits have you realized?

Front end and server side event based tracking. Use node.js and javascript libraries as well as react native wrappers for the native ios and android libraries

What Digital Analytics solution do you use?

Thanks for letting us know!
Mixpanel review by <span>Agata J.</span>
Agata J.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

My expirience with Mixpanel

What do you like best?

The platform allows to track all activity that is happening on our website. It is especially helpful for funnel tracking as I can see on what stage of their the sign up process the particular group of users are and adjust our user acquisition strategy. A/B testing is also good, I'd say it's even better than in Google Analitycs.

What do you dislike?

Mixpanel is a great tool, but it still has some cons. Reports are very quick to get, but they are not visual enough and sometimes there are some missing or incorrect data.

Recommendations to others considering the product

Mixpanel is a pretty powerful tool, but it is better to use as an addition to Google Analytics, as GA has more accurate data and clear reports.

What business problems are you solving with the product? What benefits have you realized?

Website analytics, A/B testing, users behavior tracking, improving sales funnel, getting insights on how to improve our website and landing pages.

Mixpanel review by <span>Pascal B.</span>
Pascal B.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Flexible event-based analytics

What do you like best?

Tracking the events that matter to our product, loaded with all the meta-data we can think of to allow for in-depth and insightful analysis of users interactions with our platform.

What do you dislike?

As a startup, our product changes quickly and the metrics and properties we want to track with it. The tracking framework (naming, convention, properties) sometimes becomes obsolete and we need to change it, but then, it makes backward analysis very complicated. It would be great to have a solution in Mixpanel to ensure the transition and compatibility when changing the way we track events.

Recommendations to others considering the product

It's a great tool! Make sure you really have a well-thought plan about what you will need to track in the future and respect a clear naming convention for your events and properties from the start.

What business problems are you solving with the product? What benefits have you realized?

We're a data-driven and product-focused team, and Mixpanel helps us better understand how our users interact with our service. It's essential for us to be able to improve on our current service constantly.

Mixpanel review by <span>Gabor D.</span>
Gabor D.
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Powerful

What do you like best?

Mixpanel is very simple to use and gets me the data I want quickly and in a fairly easy to analyze format. This specific allows me to perform information for meetings and also to determine ROI on various marketing activities. Also the built in functionality is very helpful.

What do you dislike?

Customer service could be a little better. It will be great in order to have a live conversation or phone number instead you need to send good email and wait for reply. However, responses are often quite quick. I'd also really like to be able to get some statistics a lot more easily - recently was trying to notice the most common device accessing our app that was hard. Furthermore spending some time of least weighty use on a day time| or week was difficult and that might be due to the way we report our events, but this seems like that should become easier to find.

Recommendations to others considering the product

The longer you spend thinking regarding what information you would like and how you would like to view it, the much better your setup is going to be. Right after getting the right set up, the tool became a lot more useful.

What business problems are you solving with the product? What benefits have you realized?

Tracking user usage of features. We use MixPanel data to determine what needs to me updated, what buttons should be moved, etc...

Mixpanel review by <span>Silvia Micol P.</span>
Silvia Micol P.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Super useful with the best customer service ever

What do you like best?

Mixpanel is very useful because it allows to have real time insights about our customers, it is very easy to send push notification with it and for our IT team to install our events on the tool. Moreover the customer service is very efficient, they always answered rapidly to any of my doubts and the helped me to overcome every issue with their platform.

What do you dislike?

It is not a very user-friendly platform to use, it needs some times before I learnt to use it well. There are still some things which are very difficult for me, as using JQL to write queries (I'm a marketer, not an engineer).

There are some properties we cannot use as we would like to, for example the birthday property, we cannot select a day on the calendar, moreover the insights we receive are not as precise as they are on our own platform.

What business problems are you solving with the product? What benefits have you realized?

We managed to schedule push notification, while before we couldn't do that, moreover we managed to have some real time insights about our customer and to better segment them.

Kate avatar
Kate from G2 Crowd

Learning about Mixpanel?

I can help.
* We monitor all Mixpanel reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.