Mixpanel

(113)
4.0 out of 5 stars

Mixpanel is an advanced analytics platform in the world for mobile and web.

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Showing 117 Mixpanel reviews
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Mixpanel review by <span>Hemant M.</span>
Hemant M.
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What do you like best?

Mixpanel helps us to know our website visitors and this information is useful for us to improve our website as per visitors behavior.

It is little similar to google analytics but in mixpanel we can customize our tracking events based on our own requirement.

Mixpanel has almost all features and algorithms which are needed for analytics and visitor tracing needs for websites.

What do you dislike?

Nothing so far but we can expect a good improvement in prospect of tool enhancement. Also remember, its little expensive not free like google analytics.

Recommendations to others considering the product

Yes, in case want to understand your web-visitors in good way. But before going remember its not free software.

What business problems are you solving with the product? What benefits have you realized?

We use mixpanel to capture our visitors activities on our website and based on that activities we modify or add features to we website so we can know that what visitors/customers like the most on our website.

Its better then google analytics in customization point of views.

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Mixpanel review by <span>Rich W.</span>
Rich W.
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Verified Current User
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Verified Current User
What do you like best?

The api libraries are fantastic, very easy to implement and get up and running. Funnels are a great way to view conversion rates through steppers / pages. Docs are very good. Easy for non technical members of the team to use and start creating their own charts. Easy to navigate and excellent ux. Collects a lot of user data by default and ip and location is very useful.

What do you dislike?

Lack of flexibility in terms of bringing in other datasources which has forced us to move towards a total data warehouse solution. Ad blocker removes ~5 % of client side events which means you have to be clever comparing server side to client side. No original react native libraries, although plenty of external wrappers available. Could be more accurate collecting initial referrer, also could be better ways to explore your user base. New common journey tracking features would be a great addition.

Recommendations to others considering the product

Use mixpanel at the beginning as it is super easy and quick, but long term it gets very expensive and you will switch to a more complete data warehouse. We've started to move to a redshift data base with mode on top, which is less usable by non technical team members but allows you to pool all of your data sources into one place.

What business problems are you solving with the product? What benefits have you realized?

Front end and server side event based tracking. Use node.js and javascript libraries as well as react native wrappers for the native ios and android libraries

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Mixpanel review by <span>Pascal B.</span>
Pascal B.
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Verified Current User
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Flexible event-based analytics

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What do you like best?

Tracking the events that matter to our product, loaded with all the meta-data we can think of to allow for in-depth and insightful analysis of users interactions with our platform.

What do you dislike?

As a startup, our product changes quickly and the metrics and properties we want to track with it. The tracking framework (naming, convention, properties) sometimes becomes obsolete and we need to change it, but then, it makes backward analysis very complicated. It would be great to have a solution in Mixpanel to ensure the transition and compatibility when changing the way we track events.

Recommendations to others considering the product

It's a great tool! Make sure you really have a well-thought plan about what you will need to track in the future and respect a clear naming convention for your events and properties from the start.

What business problems are you solving with the product? What benefits have you realized?

We're a data-driven and product-focused team, and Mixpanel helps us better understand how our users interact with our service. It's essential for us to be able to improve on our current service constantly.

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Mixpanel review by <span>Silvia Micol P.</span>
Silvia Micol P.
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What do you like best?

Mixpanel is very useful because it allows to have real time insights about our customers, it is very easy to send push notification with it and for our IT team to install our events on the tool. Moreover the customer service is very efficient, they always answered rapidly to any of my doubts and the helped me to overcome every issue with their platform.

What do you dislike?

It is not a very user-friendly platform to use, it needs some times before I learnt to use it well. There are still some things which are very difficult for me, as using JQL to write queries (I'm a marketer, not an engineer).

There are some properties we cannot use as we would like to, for example the birthday property, we cannot select a day on the calendar, moreover the insights we receive are not as precise as they are on our own platform.

What business problems are you solving with the product? What benefits have you realized?

We managed to schedule push notification, while before we couldn't do that, moreover we managed to have some real time insights about our customer and to better segment them.

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Mixpanel review by <span>Nikola J.</span>
Nikola J.
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What do you like best?

Of course, the best thing about Mixpanel is the amount of data you can collect about your users or clients and all the different ways you can look at it.

What do you dislike?

What I dislike most when it comes to Mixpanel is the interface and the way the statistics and data is shown. For me, it's not graphical and friendly enough, but I do believe that this is the preferred way for many who are into numbers and data crunching.

Recommendations to others considering the product

As always, you should be as clear as possible as to what your needs and goals are. In case you want better sales analytics and sales funnel tracking, then Mixpanel is probably the right choice. For product and app user activity analysis, though, there might be better options out there.

What business problems are you solving with the product? What benefits have you realized?

With Mixpanel you get a better insight into the performance of either your sales funnel or your app. We use it to analyze and track user behaviour, activity and retention, although it is probably even more suited for sales.

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Mixpanel review by User in Computer Software
User in Computer Software
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Verified Current User
What do you like best?

As a product manager, I really love having Mixpanel as a complementary tool to Google Analytics. It allows me to further evaluate and more easily setup flows to track against and understand to inform decisions. Once you have Mixpanel setup on your site it's really easy as a non-development to have anyone go in and walk through the tutorial to setup *any* flow to track KPIs on which makes adoption easy and data accessible.

What do you dislike?

A lot of the basic items I listed, such as the easy flow setup, is hidden. It would be great if there was an easy to use tutorial on the site for anyone to start at anytime or breeze through a quick doc on common use cases. Some of the best features of Mixpanel are hidden while others are just bloated and confusing. The UI alone could really use some UX improvements so a user can more quickly understand, right off the bat, the difference between utilizing Insights, Segmentation and building out actionable and beneficial Dashboards.

Recommendations to others considering the product

Take their tutorial session which is ~1 month. Worth it to learn more.

What business problems are you solving with the product? What benefits have you realized?

Understanding user adoption on features and usage of current UI elements/workflows.

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