I use this software a lot at work (marketing agency) for a lot of my clients. It's very easy to use and the reporting is great! Very easy to export and it breaks down the data so it is easily explainable to clients at the end of their campaigns.
What do you dislike?
Sometimes generating reports would vary in time. Some days it would be a few seconds to generate a report, other days it would take a few minutes (occasionally it would freeze my browser but nothing major).
Recommendations to others considering the product
Generating reports faster would be great.
What business problems are you solving with the product? What benefits have you realized?
We use this a lot for our clients. I enjoy using it because it's very easy to use and is very intuitive. I especially love the reporting aspect. It's especially great that it generates an excel sheet that is cleanly organized and easily edited. The break down of the reports makes it easier to go over campaign results with clients during month-end meetings.
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