Moat Analytics

(6)
3.9 out of 5 stars

Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.

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Moat Analytics Features

Operations
Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

76%
(Based on 5 reviews)
Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Not enough data available

Discovery
Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Not enough data available

Customer Retention

Collects insight into customer preferences

Not enough data available

Mobile Functionality
Mobile Functionality

Overall product functionality for mobile advertising.

Not enough data available

Campaign Activity
Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

Not enough data available

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

Not enough data available

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

Not enough data available

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Not enough data available

Platform
Multichannel Tracking

Collects marketing campaign performance data across multiple channels

Not enough data available

Campaign Management
Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

Not enough data available

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

Not enough data available

Reach

Amount and quality of inventory partner sites on which ads can be placed.

Not enough data available

Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Not enough data available

Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Not enough data available

Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Not enough data available

Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Not enough data available

Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

Not enough data available

Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Not enough data available

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

Not enough data available

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

Not enough data available

Targeting
Targeting

Able to target desired audiences based on demographics and behavior variables.

Not enough data available

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

Not enough data available

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Not enough data available

Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

Not enough data available

Mobile
Mobile Tracking

Able to track consumers on their mobile devices where cookies do not apply.

Not enough data available

In-App Ads

Allows for ads to be placed in mobile apps.

Not enough data available

Mobile Rich Media Capabilities

Supports rich media mobile ads that involve user interaction.

Not enough data available

Platform
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Not enough data available

Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Not enough data available

Enterprise Scalability

Provides features to allow scaling for large organizations.

Not enough data available

Customization

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

Not enough data available

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Not enough data available

Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Not enough data available

Notifications

Alerts marketer of the performance of particular campaigns.

Not enough data available