What do you like best?
Deployment was a breeze. It's a very scaleable product, meaning one can use it for an independent shop to a multinational. That we could manage the content in one library for all major platforms was great, as we used independent reps for the sales force.
An additional feature that was great was the lit tracking functionality. I liked that we could see when prospective customers opened the literature piece. I know, this is Marketing 101 stuff, but it was very helpful for us.
Also, I liked that we had a share/no-share option in the admin console. There were lit pieces that were very helpful, especially multi-media items, that we didn't want to send to customers. We had the option to decide which pieces could be emailed.
What do you dislike?
I think it was a limitation of a start-up. They had CRM integration...for Hubspot and Salesforce. Unfortunately, we were a Microsoft Dynamics shop, and it wasn't integrated with Dynamics.
Also, at times it was a bit clunky. I think it's getting better over time, and "out of the box" users got features built for enterprise customers. I suppose that will change at some point.
The reporting piece lacked. I think their goal was to push analytics to the CRM or third party service. Be sure to use something like Google Analytics for a more rounded picture.
Recommendations to others considering the product
If you want a quick sales enablement app, App Data Room is a great option. If you use Salesforce, Hubspot, or other standard CRM system (esp. cloud-based, SaaS service), this is a great tool.
Also, they do have some professional services to build out customized features and layouts. This system is very scaleable.
What business problems are you solving with the product? What benefits have you realized?
We had two issues we were trying to solve. First, we were trying to cut our printing costs, and the app proved that to be possible.
Second, we were trying to ensure the most current literature was being distributed. That industry is still very "old school," and paper lit is common. We wanted to ensure that the most current pieces were in circulation.