Test changes to a page by administering the change to a portion of visitors and measuring conversion.
Able to set any user action as the conversion goal of the test.
(Based on 36 reviews)
Percentage of Traffic
Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.
(Based on 37 reviews)
Able to view or adjust the necessary confidence level of your test.
Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.
Split URL Testing
Split web traffic to a page between two different URLs.
Quickly create variant web pages with an easy-to-use WYSIWYG editor.
(Based on 23 reviews)
Build landing pages for user entry into the site.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Reports and Dashboards
Access pre-built and custom reports and dashboards.
(Based on 33 reviews)
Optimization tools are also available for mobile and tablet versions of websites.
Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.
(Based on 34 reviews)
Show different versions based on any variable set up to be tracked on the site's back end.
Profile Storage Duration
The amount of time that users can be tracked and segmented into targeted groups.
(Based on 17 reviews)
View percentage and total click rates for any link on a page.
(Based on 24 reviews)
Visual maps of where on a page visits are drawn to click/hover.
Replay videos of user's interactions with your site.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
(Based on 32 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Able to test that event and variable setup are reporting data accurately.