Monetate

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4.4 out of 5 stars

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Monetate review by Chester M.
Chester M.
Validated Reviewer
Verified Current User
Review Source

"Powerful A/B testing platform for personalized tests"

What do you like best?

Activating/deactivating tests are immediate and has no lag. Setting up ab tests can very easy by just answering WHO, WHAT, WHEN, and WHY. Monetate can support cross-domain testing in which is very effective when you have tests that can cross over to a different subdomain.

What do you dislike?

We didn't like that each retail can only have up to 100 active goals. Other than that, Content Masking affects all pages regardless of the audience condition. Hence, we decided not to use this and lived with flicker effect when test is modifying an element.

Another issue with Monetate is that you cannot update the traffic allocation once the test is already activated. You need to duplicate the existing test and update it from there.

Recommendations to others considering the product

If you don't want bloated snippet code and would like to use cross-domain testing, then go with Monetate.

What business problems are you solving with the product? What benefits have you realized?

Personalization is one of the best features that Monetate has. You can upload a dataset and use that to create tests. This helps our company see how different user segment behave on each page type, market, and demographic.

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Monetate review by Steffany W.
Steffany W.
Validated Reviewer
Verified Current User
Review Source

"Simple to use to get an A/B test set up, but not necessarily intuitive to get started"

What do you like best?

Once you get the basics, it's a really great program to do either A/B or multivariate tests. You can see real-time results of how those tests are performing and act on it based on statistical significance & measurable results that you define.

What do you dislike?

It's not the simplest software to get started. They don't have internal consulting (despite paying for consulting hours), and the partner they selected is excellent at wasting time by pushing meetings, delaying on-boarding, and providing basic, simple testing choices without understanding our business, industry, or products (or barely looking at our website). Blanket recommendations do not work and are unacceptable.

Recommendations to others considering the product

You'll want someone who is technically savvy (and has learned this software) to teach you. Hire a consulting agency to help you get started, as it is not intuitive even after the setup is complete.

What business problems are you solving with the product? What benefits have you realized?

Understanding how our audience uses our site and what type of visuals work best to increase conversion rates.

What A/B Testing solution do you use?

Thanks for letting us know!
Monetate review by Nick P.
Nick P.
Validated Reviewer
Review Source

"Expensive, yet very powerful if you have a team dedicated to use it"

What do you like best?

Simplicity of creating complex user interaction tests. As a relatively new user, I spent an hour working through their self-paced learning modules. With a night I was impowered to start testing and creating a plan to move forward. Whilst our account manager was contactable on mobile, he also had a good throng of other customers to attend too. Best you self learn then contact vs. getting your account

What do you dislike?

Cost isn't worth it unless you have many seasoned users throughout backend, frontend and marketing. If it is linked to just one business unit, do not bother.

Recommendations to others considering the product

There are many other vendors out there. Qubit, Optimizely etc... Many have broader commercial agreements vs. Monetate which can be quite restrictive with their commercial plans. I.e. you are paying an annual fee vs. CPA etc... Really understand your requirements (as with all SAAS vendors) before you start the pre-sales discussion.

What business problems are you solving with the product? What benefits have you realized?

Being able to present targeted messages throughout a variety of devices and on-site pages without hindering other users/customers of our site.

Monetate review by Robert K.
Robert K.
Validated Reviewer
Verified Current User
Review Source

"One of the older AB Testing tools, more than up to the job though"

What do you like best?

It is very easy to navigate/get tests live. The basic Who, What, When, WHy structure makes hypothesis creation and change logs easy to write using this structure.

What do you dislike?

Caching can be a big problem, and the editor system can be very buggy

Recommendations to others considering the product

If you have a website that is built in a non-traditional manner (angular for example), then this may not be the best testing tool for you.

What business problems are you solving with the product? What benefits have you realized?

AB/testing, personalisation, promotional activity, BAU

Monetate review by Travis H.
Travis H.
Validated Reviewer
Review Source

"Wonderful product to give you the data you need!"

What do you like best?

How quick and reliable the product is. The company says it is built for speed and it really is! I also love how i'm able to pull data from all sorts of "buckets" to get the data in need for different demographics, areas, etc.

What do you dislike?

Can be a bit cumber-sum at times but overall I don't have anything negative to say about it!

Recommendations to others considering the product

None really at this time. Need a bit more time with it to think of things that I would like to change.

What business problems are you solving with the product? What benefits have you realized?

Helped me track weak points and strong points for our sales team to know where we are performing well or not well enough so we can target what we need to to be successful.

Monetate review by User in Retail
User in Retail
Validated Reviewer
Review Source

"Easy and fast site changes"

What do you like best?

I like how I can make quick changes to my site that would otherwise require a time consuming code release. I also really like being able to easily test things on the site.

What do you dislike?

Masking takes a while to work on the site which can be frustrating because I don't always know if I'm using a mask correctly. I end up having to wait and refresh the site multiple times before I can tell if it's working. Targeting based on location can also be a little glitchy.

What business problems are you solving with the product? What benefits have you realized?

Making small changes to the site that would otherwise require a time consuming code release - for example, store hours, misspellings, etc. We don't currently have the ability to release site changes on a timer so being able to set and end date and time on experiences is very helpful.

Monetate review by Parker B.
Parker B.
Validated Reviewer
Verified Current User
Review Source

"Director of E-Commerce"

What do you like best?

Among the 3rd party tools which we have integrated with our desktop and mobile sites as well as e-mail, Monetate provides the widest variety of applications. Moreover, the UI is very intuitive for the team to leverage, and the Monetate client services team is very proactive and responsive. The combination of these three strengths has made Monetate the go-to application whenever the team wants to get things done on the site , whether it is a test or not.

What do you dislike?

The merchandising tool (product recommendations) can still be improved. It is good but the predictive analytics has room to improve.

Recommendations to others considering the product

Leverage the Monetate client services team to understand best practices for getting the team to adopt a culture of testing.

What business problems are you solving with the product? What benefits have you realized?

We are testing content, creative, and promotional messaging. We are cross-selling merchandise to improve ave order value, and we are targeting messaging to customers based on behavior and demo. We have increased the quantity of our testing, the speed of implementing tests and our conversion rate has increased significantly since we started using Monetate two years ago.

Monetate review by Jenna S.
Jenna S.
Validated Reviewer
Verified Current User
Review Source

"Outstanding"

What do you like best?

A great tool that allows us to make immediate changes to our site which would otherwise take months, maybe even years. We can test ideas, identifying what works and what doesn't before implementing. The staff. They are great to work with , patient and very knowledgeable. They listen to feedback and are constantly working to improve their tool for their customers.

What do you dislike?

The dashboard is a bit challenging to look at. Fortunately, they have taken customer feedback and are improving it.

Recommendations to others considering the product

Overall a great tool. We are able to use this tool to enhance our site in ways that were previously not an option. Through testing, we have been able to pinpoint what works and what to not waste time and resources on.

What business problems are you solving with the product? What benefits have you realized?

Its surprising to see what small changes have had such large impacts. Things like changing colors, and moving product copy around have proved to have the greatest benefit to date. While small, the resolve internal discussions about how things should look and feel.

Monetate review by David O.
David O.
Validated Reviewer
Verified Current User
Review Source

"An optimized experience leads to happier users and more sales"

What do you like best?

It's a simple product that converts your site into a canvas ready to be adapted to your visitors needs.

The implementation process it's simple and straightforward, once you've done it, Monetate gives you access to a set of tools to segment your visitors and create experiences based on who they are.

The support team it's easy to reach and has a quick response time.

What do you dislike?

I can't say it's perfect and that I like everything, there are somethings that need improvement, and Monetate's team communicates the incoming features with us -their users-.

For now, the most annoying thing for me, is to wait for the results to be shown on Monetate's dashboard, you need to wait at least one day for it to report.

Recommendations to others considering the product

Just try it. Contact Monetate and request a demo, you'll see what it can do, and how easily you can customize the visitor experience

What business problems are you solving with the product? What benefits have you realized?

We are reducing the time it takes for something to be implemented on a page, without having to wait for the client's IT team to develop. This allows us to quickly test new ideas and see if they improve the overall user experience, or if they don't.

Monetate review by Laura S.
Laura S.
Validated Reviewer
Verified Current User
Review Source

"Why we selected Monetate as our testing and targeting vendor."

What do you like best?

Monetate's testing tool is extremely user friendly, reliable and robust. The tool itself allows us to test content and functionality in 2-4 weeks where it would normally take months for our IT team to prioritize and build. Monetate's service is above and beyond. They assign each client a very knowledgeable and helpful client success manager who speaks with us weekly and answers emails daily when we have questions. They are proactive about testing suggestions and ideas and are extremely quick to respond to questions.

What do you dislike?

There is truly nothing I dislike about Monetate.

Recommendations to others considering the product

I could not recommend Monetate more. They are a wonderful vendor with an exceptional product.

What business problems are you solving with the product? What benefits have you realized?

We have improved conversion, average order size and revenue per session with tests we have run with Monetate. We have also reduced unnecessary labor costs by testing and phasing out processes that are not revenue generating.

Monetate review by Jessica G.
Jessica G.
Validated Reviewer
Verified Current User
Review Source

"Agile tool built for marketers"

What do you like best?

The interface is so easy to use. With ActionBuilder, we can usually launch a new test within a day (sometimes minutes) with limited HTML/CSS knowledge or strain on IT. The targeting capabilities are robust and continually improving. Our account team is extremely knowledgeable and always very responsive.

What do you dislike?

We would love same-day reporting, especially during peak season. It would also be helpful to preview multiple experiences at once.

What business problems are you solving with the product? What benefits have you realized?

Before integrating with Monetate it could take months to deploy a new initiative. Now we can roll out tests quickly, and run the winning variations full-time until they can be added to our code base. We can also easily tailor messaging/content based on marketing channel, visitor demographics, or previous behavior.

Monetate review by Maya Clark H.
Maya Clark H.
Validated Reviewer
Review Source

"Favorite Vendor!"

What do you like best?

Team has always been very responsive - ensuring they understand our end goals and helping us to accomplish them - independently AND with their help. We find ourselves relying on the Monetate tool and team to fix/alter things on our website and mobile site in addition to testing functionality/messaging on our sites.

What do you dislike?

We are part of a larger corporation made up of many brands...opportunity to share information and learnings across brands - Monetate can now facilitate that with recent organizational change..wish it had happened sooner!

Recommendations to others considering the product

Ease of use for tool in building campaigns and reviewing analytics is something to consider.

Built in a very intuitive manner - and they continue to improve/enhance.

Team members have consistently been GREAT!

Organized - know/understand their business tool and resources and always very supportive/

What business problems are you solving with the product? What benefits have you realized?

Business problems - ability to segment - speak to different types of clientele such as new vs returning customers and full price vs sale customers; show them more relevant product based on cross/upsells; test different types of messaging and placements on site.

Benefits - increased conversion,increased add to cart, decreased bounce rate

Also enabled us to quickly adapt mobile site to make a more consistent experience across devices

Monetate review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Testing = $$$"

What do you like best?

Monetate is easy to use and allows me to focus more of my time on strategy. And with new products rolling out pretty consistently, I'm always looking forward to the new things I'll be able to do with our site and Monetate. I think Data Activation is what I'm most excited about using next.

What do you dislike?

The dashboard is slow to load when you're opening actions, archiving a campaign, etc. I can't really think of anything else that I dislike. It's really one of the best third party tools that I work with everyday.

Recommendations to others considering the product

When considering Monetate and the large fee that comes attached to it, also think about how you'll earn that money back and then some before the end of your first year. Once you get rolling with this product, it's addictive. When you question anything about your site, you start testing everything. As an organization, it makes you feel validated in making decisions for your site.

What business problems are you solving with the product? What benefits have you realized?

We have mostly been knocking out issues that customers have written us about in OpinionLab. We will be solving some of our own problems once we finish our migration in June. My goal is to tackle checkout and account signup/pw reset. We've primarily worked out UX issues, though, with our Monetate work thus far.

Monetate review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Monetate is an Essential Part of our team"

What do you like best?

Monetate provides us with exceptional service and never fails to meet our expectations. Our core team is phenomenal to deal with and understands our needs and business goals. Even when we're not talking directly to our team, Monetate offers an abundance of resources and tools on their site, which are easily accessible and digestible.

What do you dislike?

I am newer to using Monetate, but haven't found anything about them to dislike.

Recommendations to others considering the product

I would absolutely recommend this product to another user. I was recently notified that they'll be offering even more personalized guidance and services to their clients, which is very exciting.

What business problems are you solving with the product? What benefits have you realized?

We primarily use Monetate for testing, but are also in the process of implementing one of their other tools. We found that our previous third party tool was not meeting are needs and we are excited to be using Monetate to assist in our on-site merchandising efforts.

Monetate review by Gary P.
Gary P.
Validated Reviewer
Verified Current User
Review Source

"Suite in the sweet spot"

What do you like best?

Monetate is a solid suite of products that can enable three groups of end-users to help their consumers:

1) Those who feel encumbered by their eCommerce platform and need instant flexibility. Monetate's ability to insert and edit content on the fly and in scheduled campaigns essentially inserts an CMS layer on top of any platform providing agility and timely execution.

2) A/B testing from starters to advanced users. OOTB the Monetate platform provides the ability to execute A/B/n split campaigns, instantly gather results and make changes immediately when results are found. Because "actions" can be performed at any level from HTML to Javascript to CSS the ability to manipulate the display layer and test various user interactions is only limited by the imagination of the campaign creator.

3) Merchandising and dynamic content in email on-open are additionally bolstered by other areas of the suite.

All 3 targets and all parts of the suite contain the same interface and concept and most can share data. The result is a product that feels professional, agile and powerful rather than some type of faux-suite where parts are bolted on from acquisitions.

What do you dislike?

The toolset is so powerful by tapping into the depths of code. Although ActionBuilder lets a novice user tap into any area of the display layer it still is limited by the ability of the user to understand CSS tags to some extent. Support after hours can also be limiting but it's my understanding this is being improved.

Recommendations to others considering the product

Comparing this against Optimizely or others consider the depth of knowledge of code of your staff. Additionally, if you deploy, consider a plan for a naming convention, tagging structure and dating methodology for campaigns.

What business problems are you solving with the product? What benefits have you realized?

Bringing agility to a platform that is antiquated and adding A/B testing on-the-fly has been invaluable.

Monetate review by Andrew T.
Andrew T.
Validated Reviewer
Verified Current User
Review Source

"Very satisfied digital media property"

What do you like best?

The dedicated account teams, that learn our business and provide meaningful and thoughtful advice based on their experience with our business and knowledge gained across their partners.

What do you dislike?

When we launched--two years ago--the company and technology was clearly optimized for retail clients, with media clients seemingly an afterthought. That problem is significantly reduced today, but not altogether gone.

What business problems are you solving with the product? What benefits have you realized?

Optimizing site experience to capture leads. Let me give an example.

Our website, investorplace.com, serves dual purposes: 1) as a driver of advertising revenue to third parties; and 2) to acquire leads used internally within the company to sell subscription newsletters. We’ve dabbled historically with using lightboxes to capture those leads, as they’re far-and-away the best means of collecting leads from visitors.

Nevertheless, although they’re an important mechanism for collecting leads from our readers, we always throttled their use. We frequently heard complains about them from our readers, and, ultimately, we were worried about adversely impacting visits and pageviews.

Until a series of a/b tests using Monetate technology that provided beyond a shadow of a statistical doubt, that the lightbox campaigns had no negative impact on our site’s audience. No matter how we tested them, we were unable to prove any statistical difference in pageviews, bounce rate, or time spent on page.

Armed with the confidence these experiments yielded, we have deployed lightboxes widely through our site, to no negative impact in terms of audience performance. The impact, however, has been massive in terms of leads capture (up 3-4x) and on our organization’s sales of subscription products.

Without significant a/b split testing, we would never had had the confidence to do that. It truly changed our business.

Monetate review by Amy A.
Amy A.
Validated Reviewer
Verified Current User
Review Source

"Optimize and Personalize with Monetate"

What do you like best?

Monetate makes website testing incredibly smooth and seamless. While we initially used Monetate to perform A/B and multivariate tests on our websites, we've found that now we use it to make quick code fixes until our development team can get to them. Monetate's account managers and support staff go the extra mile and are willing to help in any way possible.

What do you dislike?

The flicker or load time that it takes for campaigns to appear can be a bit frustrating, but can be missed in the blink of an eye. Additional demographic targeting would be a nice to have, but doesn't hold us back from using Monetate.

Recommendations to others considering the product

If you don't already have a testing an optimization tool, don't hesitate to work with Monetate. If you do, Monetate's list of features and support leaves little to be desired so it would be worth benchmarking and seeing if the learning curve and cost of implementation will be of value to your company.

What business problems are you solving with the product? What benefits have you realized?

We use Monetate to improve eCommerce site performance in terms of conversion for new and existing customers and use Monetate's segmentation to do this effectively. Also, Monetate helps us make quick development fixes on the fly during busy times when we have larger projects holding up a production push.

Monetate review by Jordan L.
Jordan L.
Validated Reviewer
Verified Current User
Review Source

"Powerful Tool and Excellent Service"

What do you like best?

User interface is very easy to learn and setting up campaigns is quick and easy. Their account services team has been outstanding. They are very responsive, quick to help and full of good ideas.

What do you dislike?

Most of these things are minor and in no way take away from how happy I am as a customer: I can push a custom GA event for a user in a Monetate campaign, I would prefer to have more control over the name of that event. I also create quite a few campaign-specific Actions, and I would like to be able to archive Actions so they are more hidden from view. In the same way, I think some kind of folder structure for campaigns would make organization easier.

What business problems are you solving with the product? What benefits have you realized?

Website A/B testing. We are interested in optimizing the layout of our website pages and Monetate is helping with this. Additionally, I can now use Monetate to promote specific offers or products to specific target visitors. By setting each Monetate campaign up as a test, I can measure the incremental value that the tool provides.

Monetate review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Great by itself, difficult to integrate with other tools"

What do you like best?

Monetate was a great step forward for us in order to create more personalized experiences on our website for our different customers and personas. The set up of new experiences is extremely easy and the selection of options is quite expansive. I was impressed with how quick we were able to integrate and set up new experiences. Within only a few weeks we were seeing actionable results from our campaigns and able to quickly see the ROI we would get from this tool.

What do you dislike?

When we were originally choosing our personalization tool, we were told that Monetate could easily integrate with other tools, like our CRM. However, once we were all set up and ready to integrate the tools, we were told about certain requirements that made integration nearly impossible. What we thought was going to be a great synergy between our predictive platform (CRM) and our on-site personalization really became a bust. Now we are limited to onsite triggers to create personalized experiences.

Recommendations to others considering the product

Monetate does a really nice job of giving the merchandiser or user experience expert a quick, easy to use interface to set up tests or new experiences within minutes.

What business problems are you solving with the product? What benefits have you realized?

The business problems we are able to solve are as follows: create unique experiences for customers based on their tenure with our brand, showing promotions to only select groups of customers and lastly, testing new on-site experiences with only a portion of our audiences to see what performs best before rolling something out to all visitors.

Monetate review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Optimization testing with Monetate"

What do you like best?

The tool allows me to effectively test very minor to rather extreme changes within a simple well designed interface. It provides the flexibility for people without a technical background to quickly update content such as banners at very short notice. This is great when you need to react to change and when clearing the cache just isn't an option. While being very easy to use from a non technical mindset, it still gives the flexibility to those with a technical background to design and implement more complex features.

What do you dislike?

Flicker.... Unfortunately due to technical issues our side the position we have to have the Monetate tag causes a slight flicker of content. We have noticed this can alter test performance in sensitive areas such as the checkout.

Recommendations to others considering the product

A comprehensive tool which allows your company to react to change, while also allowing you to be able to test new functionality before investing in a heavy development cost.

What business problems are you solving with the product? What benefits have you realized?

I am a optimization analyst. I am trying to increase conversion and revenue per session across the site. The tool allows me to experiment with multiple options and provides me with accurate in-sites to action change requests and aid intelligent design.

Monetate review by Wes A.
Wes A.
Validated Reviewer
Verified Current User
Review Source

"Monetate as testing tool and highly flexible CMS"

What do you like best?

In addition to the intended testing/reporting that Monetate was built for, it also serves as a highly flexible and efficient content management system, allowing us to make changes on the fly to respond to new initiatives from management for targeting various SOA (paid, email, etc). Support is excellent and efficient. We've been able to integrate JS/CSS/HTML seamlessly for data coming from other vendors what we want to show/test on our site.

What do you dislike?

Monetate takes a purely A/B testing approach, and while that's sufficient for many tests, it would be nice to have more MV testing options.

Recommendations to others considering the product

Create a very organized system for keeping track of all the changes and results you'll be making to your site. Don't jump to conclusions on data too quickly.

What business problems are you solving with the product? What benefits have you realized?

Site content testing to determine best response rates to customized landing page experiences.

Monetate review by Darnell T.
Darnell T.
Validated Reviewer
Verified Current User
Review Source

"Monetate: Dynamic Content For Static Sites"

What do you like best?

User friendly once you get started, sleek design (not that that impacts the functionality :) ) and stable. I enjoy that for the most part, the only hindrance is the users knowledge of the power of Monetate.

What do you dislike?

The initial interface (after logging in) can be overwhelming if your at a company that uses Monetate a lot. How about a thumbnail view with sleek graphics instead of the long list w/pagination?

Recommendations to others considering the product

Basic knowledge of HTML/CSS is highly recommended. The "All in One" HTML/CSS/JS feature is one of my favorites, as you can target div ID's & Classes with ease and inject content into the source

What business problems are you solving with the product? What benefits have you realized?

Special/Promotions across the site on a 50/50 testing cycle. We have also utilized it to display content based on temperature, zip code and previously purchased items.

Monetate review by Nicole R.
Nicole R.
Validated Reviewer
Verified Current User
Review Source

"Great tool! "

What do you like best?

I have been using monetate for over 3 years now. The tool is extremely easy to use. We have been executing extensive A/B test campaigns on the site using this tool which have directly increased conversion and revenue. The request time for new campaigns is very short. Usually campaigns are live within two weeks from when they are submitted to our account managers.

What do you dislike?

I wish you could preview multiple campaigns at once. To make sure they work well together.

What business problems are you solving with the product? What benefits have you realized?

Sometimes we use monetate as a cms. Fixing issues that our in house developer does not have time to get to.

Monetate review by Richard P.
Richard P.
Validated Reviewer
Review Source

"Dynamic CMS!!!"

What do you like best?

We starting using Monetate for A/B testing, but quickly found ourselves using it for targeted content management. The ability to segment customers and have dynamic triggers based on user actions has proven very beneficial. Being able to drop content anywhere you like on your page or suppress something without having to wait weeks for our CMS Vendor to work this through their queue has cut implementation times down to a fraction of what they used to be.

What do you dislike?

I really wish the reporting was real time. Knowing that you need a large enough test group to call a campaign a success is obvious and I don't mind waiting a few weeks to see the results. But, sometimes you can see pretty quick that you created a dog and are hurting yourself more than helping.

What business problems are you solving with the product? What benefits have you realized?

We redesigned our shopping bag using Monetate to take out redundancy and clean up the flow. This would have taken weeks with our CMS provider to design, test and implement. With Monetate we where able to complete this in only a few days.

Monetate review by James S.
James S.
Validated Reviewer
Review Source

"The Monetate Solution"

What do you like best?

Monetate allows the user to focus on what is important in regards to testing optimization - which is continuous testing of everything often. The platform provides a clear and easily understandable view of campaign performance - this enables the user to feel confident with the statistical significance associated with the campaign data. The user can spend more time finding testing opportunities, and less time in the abyss of collection and questioning of data. Additionally, the support provided by Monetate is top-notch!

What do you dislike?

It would be great if a user could create multiple actions at once in the action builder interface - as opposed to creating each action individually (and then combining the multiple actions in campaign builder).

What business problems are you solving with the product? What benefits have you realized?

Monetate plays a key role in optimizing the online user experience - which in turn generates incremental revenue for the company.

Monetate review by Justin L.
Justin L.
Validated Reviewer
Review Source

"Essential for customer engagement"

What do you like best?

The best function is the action builder tool in the monetate platform which allows for really infinite ways to create customized content around a site. The power of being able to AB test different versions of elements on your site apples to apples is a huge advantage.

What do you dislike?

The biggest improvement that could be had is real time metrics on current active campaigns, or even hourly updated ones. Waiting for a day to see results can sometimes be a hindrance if your content will be varying on a short term basis.

What business problems are you solving with the product? What benefits have you realized?

I am always using monetate to serve dynamic content to customers on a daily basis, whether it be AB Testing, special promotions or implementing new content on a short term. Our site has seen huge improvements in engagement since the implementation of monetate.

Monetate review by Allie K.
Allie K.
Validated Reviewer
Verified Current User
Review Source

"Monetate Fan"

What do you like best?

The preview is fast and accurate. Also the campaign is implemented immediately.

What do you dislike?

I dislike that mobile and desktop are separate packages

Recommendations to others considering the product

more uses on a product category page. (show alt images if you roll over, show other colors, etc.)

What business problems are you solving with the product? What benefits have you realized?

We are communicating our promotional offers from email to the website.

Monetate review by Administrator in Market Research
Administrator in Market Research
Validated Reviewer
Review Source

"Monetate very powerful and easy to use personalize marketing tool "

What do you like best?

Monetate is very user friendly platform and it is easy to deploy personalise web site and conduct A/B testing campaign ideas.

What do you dislike?

It will be perfect if Monetate can have visitor campaign engage data... such as CTR,..

Recommendations to others considering the product

Overall it's great marketing tool. Easy to use and their client support team is pretty proactive.

What business problems are you solving with the product? What benefits have you realized?

We are able to provide target customers exclusive offers and differentiate them with more related campaigns.

Monetate review by Raymond W.
Raymond W.
Validated Reviewer
Verified Current User
Review Source

"Around the office, it's labeled magic! "

What do you like best?

Monetate empowers merchandisers to do their job and not work within the confines of IT developers. If you can imagine it, you can probably build it.

What do you dislike?

Unfortunately, you are arming business people with conversion rate bazookas. They will no doubt run poor tests with diluted data and take action on it.

Recommendations to others considering the product

Stop considering, start negotiating!

What business problems are you solving with the product? What benefits have you realized?

We are finally able to merchandise our site. IT "empowered" us with 12 or so fixed banner slots. With Monetate, we can image, test and deploy faster than ever.

Monetate review by Randy L.
Randy L.
Validated Reviewer
Review Source

"Monetate Experience"

What do you like best?

It is easy to search for your tests and to label and tag them.

What do you dislike?

It is difficult to export into your own excel.

What business problems are you solving with the product? What benefits have you realized?

A/B testing and optimization.

Monetate review by Ben B.
Ben B.
Validated Reviewer
Review Source

"Monetate - Personalization and Testing"

What do you like best?

The ease of use of Monetate is fantastic. I can start from scratch and have a campaign live within minutes. This gives us the ability to be agile and responsive to our customers in a way that we never could before.

The ability to dig in and find which customer segments are reacting well (or not so well) to a campaign is invaluable. To then be able to react to those segments has created a lot of value for us.

What do you dislike?

I do wish I had more realtime analytics for segmentation rather than creating reports. I would like to be able to have an interface that reacts to what I want. Currently, I select a campaign, select the KPI's and select the customer segment, then execute the report. Although this gives me great information, having a more analytical driven interface would be amazing.

What business problems are you solving with the product? What benefits have you realized?

I am able to differentiate our customers in ways that many didn't know existed. I am driving home the point that not every customer is the same, and Monetate's testing and personalization abilities help me do that. I believe that the biggest benefit is to our customers. They are the ones who will reap the benefit of a better, more personalized experience.

Monetate review by Lisa D.
Lisa D.
Validated Reviewer
Review Source

"Great tool - Great Vendor"

What do you like best?

Big functionality

Fast to deploy

Easy to learn

Opened up the world of testing and targeting for us and made it possible to better understand our customers.

What do you dislike?

I don't have anything that I can say that I dislike.

Recommendations to others considering the product

Talk to others who are using the product to get a feel for the possibilities.

What business problems are you solving with the product? What benefits have you realized?

Increasing Average Order Size

Increasing Email Sign Up

Increasing Conversion

We have seen a bump in all of these KPIs

Monetate review by Janetha J.
Janetha J.
Validated Reviewer
Verified Current User
Review Source

"Love work with Monetate!"

What do you like best?

I love how easy it is to use and all the different things it is able to test, target and personalize content for our customers.

What do you dislike?

The reporting capabilities have been a challenge. It's great to be able to say if a campaign is successful or not, but to be able to easily go beneath the surface to find indicators of why the campaign performed well or not is really where the heart of being able to use the data to make good decisions live. This is being worked on by Monetate currently, but has been a pain point for us.

Recommendations to others considering the product

It's definitely worth it if you want to test, target or personalize content displayed for your customers.

What business problems are you solving with the product? What benefits have you realized?

Determining if doing certain things with our content is beneficial for us, as well as communicating info. to the customer in ways are site currently is unable to do so in any other way.

Monetate review by Elizabeth B.
Elizabeth B.
Validated Reviewer
Review Source

"Agile Testing & Optimization Platform"

What do you like best?

I love that I can change the user experience depending upon how they enter the site. This allows us to test the incrementality of channel promotions, plus optimize each by channel.

What do you dislike?

I dislike support. They are only reachable by email.

What business problems are you solving with the product? What benefits have you realized?

We originally began our search for a site search and recommendation solution. Monetate is able to solve our merchandising constraints , all the while allowing us to test merchandising strategies for effectiveness. We also use Monetate to offset our promo expense by offering a tailored promo by channel rather than to every visitor. Ultimately, we use Monetate for merchandising, personalization, site testing and platform augmentation.

Monetate review by John E M.
John E M.
Validated Reviewer
Verified Current User
Review Source

"Easy to use testing software"

What do you like best?

The main benefit of Monetate is that it is easy to use. No coding experience is required, although having some can be really beneficial. The targeting and personalization capabilities are really powerful.

What do you dislike?

There is a flicker effect on the site when Monetate loads. This is the main knock on Monetate, but it's a small one.

What business problems are you solving with the product? What benefits have you realized?

We use it as an A/B testing tool and have uncovered what our customer really wants versus what our intuition tells us.

Monetate review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Monetate"

What do you like best?

Ability to isolate areas for controlled AB testing, this gives us the ability to make educated decisions in moving forward with our campaigns.

What do you dislike?

I have yet to find any significant issues.

What business problems are you solving with the product? What benefits have you realized?

A large part of our testing has been the ability to test various user-interface methods using the same subject content. This gives us great insight as to what is working better for our customers.

Monetate review by Carl M.
Carl M.
Validated Reviewer
Verified Current User
Review Source

"Why are you not using Monatate"

What do you like best?

Monetate is the easiest and by far the best way to personalise your web site or even to test new campaign ideas

What do you dislike?

There really is nothing I dislike, the tool is easy and the support is 1st class

Recommendations to others considering the product

It's what your website has been waiting for

What business problems are you solving with the product? What benefits have you realized?

We can finally promote the right products to that specific customer and also do testing along with fixing bug issues until they're resolved

Monetate review by Jeff F.
Jeff F.
Validated Reviewer
Verified Current User
Review Source

"Satisfied Monetate customer"

What do you like best?

Complete control of all aspects of testing and optimization

What do you dislike?

Inability to have single control in A/B/n testing

Recommendations to others considering the product

Definitely do your homework with all available options but Monetate should strongly be considered based on the track record of continued growth and excellent customer support services.

What business problems are you solving with the product? What benefits have you realized?

funnel optimization, segmentation testing, integrated campaign testing.

Monetate review by Kristina A.
Kristina A.
Validated Reviewer
Verified Current User
Review Source

"I use Monetate to support marketing campaigns and A/B test strategies to improve customer experience"

What do you like best?

Monetate's ability to "takeover" basically any aspect of our website. I also like that the UI gives me the ability to do some things myself.

What do you dislike?

Price, but who doesn't want to pay less for services.

What business problems are you solving with the product? What benefits have you realized?

We're solving issues that deal with customers' ability to understand how to navigate our personalization experience.

Monetate review by User
User
Validated Reviewer
Review Source

"Monetate"

What do you like best?

Optimization, Personalization, and A/B testing solutions are available within the platform

What do you dislike?

The interface take a bit of getting used to before being able to find what you are looking for

Recommendations to others considering the product

Monetate has the right tools for an ecommerce company to grow their business.

What business problems are you solving with the product? What benefits have you realized?

Optimization, Personalization, and A/B testing, product badging solutions

Monetate review by Kandra S.
Kandra S.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"a/b testing solution, with business / sales partner"

What do you like best?

hands-on business / sales partner, evaluates current test and recommends others based on other client / industry knowledge. Annual client conference for greater interaction and to share ideas.

What do you dislike?

high pricing, relative to other solutions - but comes ready to use with limited to no it help needed to set up new and complex tests.

What business problems are you solving with the product? What benefits have you realized?

a/b testing

Monetate review by Chad F.
Chad F.
Validated Reviewer
Review Source

"Monetate makes life easier (for developers)"

What do you like best?

The ability to inject html, images, and scripts into a page on the fly and have that be "A/B" tested for effectiveness. I can pause and edit these additions with ease.

What do you dislike?

Though powerful, I feel the action builder interface is a little invasive and it could be streamlined quite a bit more.

Recommendations to others considering the product

At least TRY it... if you think you don't need it... look again. The platform has amazing ROI and the simplicity of the implementation is top notch.

What business problems are you solving with the product? What benefits have you realized?

We use monetate to serve up all of our site banners and special promotional banners. The ability to time delay, pause, and turn on/off a campaign is truly a wonderful feature.

Monetate review by Diana S.
Diana S.
Validated Reviewer
Review Source

"Great marketing tool for optimization and personalization campaigns"

What do you like best?

The platform is very easy to use. With drag and drop functionality assets can be created on the spot, plus it eliminates the need for creative and IT resources as long as you have pre-built customized actions. The support team and account managers are awesome.

What do you dislike?

The flicker before campaigns are displayed.

What business problems are you solving with the product? What benefits have you realized?

Mobile user experience, website banners enabled on demand, scheduling promotions, abandoned cart, targeting by device and source.

Campaigns performance improved, ECR for mobile doubled in the first month after enabling.

Monetate review by Greg S.
Greg S.
Validated Reviewer
Review Source

"Outstanding Customer Support"

What do you like best?

The customer support teams are outstanding. The engagement of both Meghan and Jess have instrumental in our success in using the product.

What do you dislike?

Nothing to complain or dislike.. We are very happy with the product.

What business problems are you solving with the product? What benefits have you realized?

Both A/B testing as well as content management.

Monetate review by Ryan D.
Ryan D.
Validated Reviewer
Review Source

"Easy to use, awesome support team, always improving the product"

What do you like best?

The account management team...they are not happy unless we are happy as clients! They are continually going above and beyond to help us to find solutions to the most tricky of tests. If they can't think of a solution offhand they will certainly involve the right people on their end to find a solution. Additionally, they are always lending insight and knowledge that helps us to create, manage, and refine our testing strategy.

What do you dislike?

Not a whole lot. Sometimes their development queue can get a bit lengthy, but they recognize and are always trying to find ways to streamline their operations.

What business problems are you solving with the product? What benefits have you realized?

Improving Ecommerce site performance. Improved shopping cart conversion rates, uncovered user hang ups, and improved overall site performance.

Monetate review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Overall awesome tool with awesome people behind it to support."

What do you like best?

Monetate is very simple to use. I have little coding experience, but have no problem using all of the tools that Monetate has to offer.

What do you dislike?

There is slight flicker on our sites while Monetate is loading, but it is very small and hardly noticeable.

What business problems are you solving with the product? What benefits have you realized?

We are able to differentiate customers and how they react across our different branded sites

Monetate review by Kevin M.
Kevin M.
Validated Reviewer
Review Source

"Great product"

What do you like best?

Very innovative software. It fills a great testing need for our company.

What do you dislike?

Not enough time to do everything we want to do with the tool set.

What business problems are you solving with the product? What benefits have you realized?

ecommerce creative testing and messaging overlaying.

Monetate review by User in Retail
User in Retail
Validated Reviewer
Review Source

"Monetate"

What do you like best?

Very easy to navigate, clean simple interface, has the essential information needed to run day to day business as well as monitor performance of campaigns and projects

What do you dislike?

Still missing a couple of functions and characteristics that will be needed to help monitor experiences and campaigns

What business problems are you solving with the product? What benefits have you realized?

campaign management and conversion of sales by users

Monetate review by Eric L.
Eric L.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Monetate a Great Partner and Content Targeting Product"

What do you like best?

Monetate's Merchandiser module provides a broad range of features that enable content managers to target content for different customer segments.

What do you dislike?

Having to use an XML file for product feed updates feels clunky compared to the rest of the Monetate experience.

What business problems are you solving with the product? What benefits have you realized?

We were able to give our client the ability to make content updates to their site without having to push content directly through the CMS, relying on Monetate directly.

Monetate review by Calvin C.
Calvin C.
Validated Reviewer
Review Source

"Personalize with Monetate"

What do you like best?

The freedom to create new placements on site and push campaigns live real time.

What do you dislike?

The reporting is very limited in terms of some key metrics in the industry such as impression, clicks and CTR. It's also hard to get a conclusion for a test that has ended.

What business problems are you solving with the product? What benefits have you realized?

We utilize the tool for both AB tests and also for promotional campaigns.

Monetate review by User in Retail
User in Retail
Validated Reviewer
Review Source

"Monetate"

What do you like best?

The ability to change and update content on the fly.

What do you dislike?

The momentary flicker when using Monetate to A/B test.

What business problems are you solving with the product? What benefits have you realized?

Monetate is a good way to geo-target by location when content is relevant to only a specific location. It also helps A/B test so we can understand what customers want to see and where they want to see it (if at all).

Monetate review by User in Apparel & Fashion
User in Apparel & Fashion
Validated Reviewer
Review Source

"Monetate is an amazing tool. I'm not sure how we lived without it for so long. "

What do you like best?

Flexibility and ability to A/B test so easily.

What do you dislike?

That we don't have resources on our end to do more tests.

What business problems are you solving with the product? What benefits have you realized?

Too many to mention...It allows us to react to business so much faster than if we had to wait on developers on our side.

Monetate review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Review Source

"i love monetate!"

What do you like best?

I love how good the customer service is. Answers are always provided in a very fast manner. Also, Monetate is such a versatile tool and can be used across multiple teams in our company.

What do you dislike?

Some of the tracking sources could be easier to view and understand.

What business problems are you solving with the product? What benefits have you realized?

Customer recommendations. Showing the customer similar items.

Kate from G2 Crowd

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* We monitor all Monetate reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.