Not a whole lot unfortunately and I wish the support responses were a lot more appropriately thought out and that escalation of obvious defficiencies were carried out. The product has been getting better but I've been continuously embarassed by getting a long time client into the moz local system.
Try asking support for an explanation of (1) listing reach and (2) why listing reach might have gone up or down. Both are useless questions and that metric shouldnt even have been shown so prominently if support can't answer what it is based on or how it is calculated.
1) support has literally not had a sensible answer to the meaning of some of the metrics that are given in the dashboard - this has been shocking all along
2) for a long long time, and I think less so now, the conceptual diff between the directtories or aggregators moz local pushes its data to ,and the directories/aggregators being reported in the charts, have been a real problem.
3) the variability minute by minute of local listing percentage completion being reported, due to API issues between moz & aggregators/directories, is absolutely a problem that deserves a better thought process within moz.
4) an eval with the brightlocal tool shows that moz may have actually pushed out a redundant and/or inappropriate listing for my client that I wasn't aware of until getting the bright local report a year later
5) the process of creating the original spreadsheeet was grueling and full of ambiguities in fields such as category that took way too much time and suppport requests to resolve. Yet, Moz Local was publiizing a short effort being required to get started. Totally not short, and mistakes in this part of the process could be way too problematic in the future.
6) The whole idea of the listings being under a bulk account and not individual accouns that can be corrected and managed outside of Moz is almost as bad as Yext. The only advantage is that Moz Local is insanely underpriced.
7) I have considered Synup (from Bangalore) because it claims to make listings under individual accounts per customer. However, I can't imagine them being able to scale the skillsets required to do this stuff right.
8) Whitespark citation building services, somewhat related in concept to Moz Local, is able to affordably do indidual logins per citation source, so I again feel that Moz should be able to do this.
9) Overall I do appreciate the reporting n Moz Local and especially the great pricing, but after seeing reports from Brightlocal more than a year down the road from getting Moz Local in play, and from experiencing what I consider very poor and inadequate support replies given the huge importance of local seo, I feel that I should have done it all manually, which is a bear, but would have not gotten me into some embarassment as a recommender of moz.