What do you like best?
You can do so much with the data! We just found out that we could export our supporters into google maps and cut a section of the map out, then create routes from there. We could easily organize petition and door-knocking routes with this built-in tool.
The pricing is based on the size of your organization and this makes it very accessible for a grassroots local group like ours. The level of organization and data exporting we can do allows us to answer questions we never would have known otherwise. It's most useful for differentiating between local and remote support, since we require local signatures on our petition only.
What do you dislike?
It's not straightforward or easy to learn right away. There are so many tools and so many ways to use it that you really need tunnel vision in the beginning. It's also tedious to enter information for the first time, one by one. But there is probably no way around that. Once you get over the initial learning curve (give it a week or two), the program starts doing the work for you.
Recommendations to others considering the product
If your data is currently in Excel spreadsheets, you should be able to import that directly to Nationbuilder when you first sign up- instead of having to do it all by hand like we did. You can also work with a scanner-to-spreadsheet if you have a lot of print documents.
Sometimes there are glitches with reading addresses if they aren't in a standardized format. Other times addresses are not recognized if they don't exist in Google's database. This is the main glitch we have encountered and we haven't found out all the reasons why it happens.
What business problems are you solving with the product? What benefits have you realized?
This helped us organize different newsletter lists by area code, supporter vs. petition signer, and volunteers. We were also able to organize volunteers by their interest type and commitment level, and used this to create a whole structure for our volunteer program.
Any tools relating to maps and geography helped us the most. We were able to pinpoint areas that we were missing and give more attention to that, as well as target the highest concentrated neighborhoods for more community organizing.