What do you like best?
Nativo has been a great digital performer in the Native space. Campaigns have performed very well and customer service provides great insights and access to a dashboard. Overall I would say they are one of the better performers that I've tested in the Native space.
What do you dislike?
Some metrics we cannot track with 3rd party ad servers which requires us to rely on reports directly from Nativo. Although this is very common with Native vendors, it can make reporting more complicated. Also trafficking assets directly with native vendors can be more of a lengthy process as they don't accept creative to live within 3rd party tags. Another issue that has come up is mobile tracking with Native vendors, but that overall is an issue with display advertising as a whole.
Recommendations to others considering the product
A number of digital advertising vendors will claim to offer Native capabilities but Nativo certainly specializes in it. Minimum spends can often be an issue with campaigns that I run, however if you're able to run a test with Nativo I would recommend. They have great customer service and are able to make minimal budgets work.
What business problems are you solving with the product? What benefits have you realized?
Nativo allows us to have a presence in the Native Advertising space. Ads can live within relevant content to the user and is more likely to engage with it. Native has been all the buzz in the past few years in digital advertising world, Nativo was one of the first partners I used in 2015 that specialized in Native.