Nativo

(5)
3.9 out of 5 stars

Nativo is a native advertising platform with content served within publisher editorial streams, matched to the look and feel of publication, fully integrated and consumed on the publisher site, across screens to deliver, engagment rates, monetization, and more.

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Nativo review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Review Source

"Nativo Review "

What do you like best?

Nativo has been a great digital performer in the Native space. Campaigns have performed very well and customer service provides great insights and access to a dashboard. Overall I would say they are one of the better performers that I've tested in the Native space.

What do you dislike?

Some metrics we cannot track with 3rd party ad servers which requires us to rely on reports directly from Nativo. Although this is very common with Native vendors, it can make reporting more complicated. Also trafficking assets directly with native vendors can be more of a lengthy process as they don't accept creative to live within 3rd party tags. Another issue that has come up is mobile tracking with Native vendors, but that overall is an issue with display advertising as a whole.

Recommendations to others considering the product

A number of digital advertising vendors will claim to offer Native capabilities but Nativo certainly specializes in it. Minimum spends can often be an issue with campaigns that I run, however if you're able to run a test with Nativo I would recommend. They have great customer service and are able to make minimal budgets work.

What business problems are you solving with the product? What benefits have you realized?

Nativo allows us to have a presence in the Native Advertising space. Ads can live within relevant content to the user and is more likely to engage with it. Native has been all the buzz in the past few years in digital advertising world, Nativo was one of the first partners I used in 2015 that specialized in Native.

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Nativo review by <span>Matthew C.</span>
Matthew C.
Validated Reviewer
Verified Current User
Review Source

"Great first impression"

What do you like best?

their simple, streamlined process makes campaign launches a breeze

What do you dislike?

Nothing to dislike just yet, our first test campaign launches next week.

Recommendations to others considering the product

With our campaign schedule to launch in the near future, my only review is about campaign set up, kick off calls with the teams, can content generated and to date I am pleased. If this campaign produces results, I will be a happy camper.

What business problems are you solving with the product? What benefits have you realized?

helpful when you don't have a content team within the agency.

What Native Advertising solution do you use?

Thanks for letting us know!
Nativo review by Administrator in Broadcast Media
Administrator in Broadcast Media
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Verified Current User
Review Source

"Nativo has been a good platform to serve native pieces. "

What do you like best?

I like the ease of setting up a campaign. The program isn't complicated to use.

What do you dislike?

I don't like that you can't use different fonts and colors.

Recommendations to others considering the product

It's a great tool for native content on your site.

What business problems are you solving with the product? What benefits have you realized?

Clients who want an "editorial" type piece running on our site have the option to because we have Nativo. Even though it's sponsored content, it looks and feels just like a normal article--and clients love it!

Nativo review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great Advertising Product!"

What do you like best?

The performance and the theory behind this native advertising offering. It's as native as I've found through an aggregate partner across media properties.

What do you dislike?

Creative takes some time and back and forth with client to nail down, but Nativo does help with content creation.

Recommendations to others considering the product

Utilize Nativo for brand awareness and engagement purposes, content syndication, etc. Although it's an engagement type product, you'll be pleasantly surpised at the backend performance it can drive as well!

What business problems are you solving with the product? What benefits have you realized?

Brand awareness. We've found that people are truly reading, absorbing, engaging with our brand content, and also, landing on the brand's website.

Nativo review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Highly quality product and a great partner to work with."

What do you like best?

Programmatic capabilities in the native space that involve click throughs to actual articles, not landing pages.

What do you dislike?

I wish the scale was bigger, reaching more publishers.

What business problems are you solving with the product? What benefits have you realized?

We are solving a problem with native. Nativo is great at programmatic native with actual articles rather than just native display.

Kate from G2 Crowd

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