What do you like best?
The customer service provided by Brian has been outstanding for me. Brian has been able to answer all my questions and provide targeted feedback for my campaigns. Even in the background without my asking, Brian has been thinking about ways to optimize my campaigns.
I am now running my third campaign (I update every 4 weeks) and the first campaign reduced my CPC be at least 50%. So I was happy with that.
My second campaign went the other way as I'm guessing my ads weren't resonating with my market.
So I created my third campaign and BINGO. CPC feel dramatically. We are talking a CPC from $0.40 to $0.07. And that was in the space of 1 week.
I love the ability to upload a custom audience. I love the fact I can upload a suite of different ads and needls runs their stuff and finds the best performing ads among them.
What do you dislike?
My experience has been positive. But if there were one thing that needs to change it is the conversions to an actual sale. In relation to AdWords, I have found FB to be more costly per goal conversion. But this isn't a result of needls, but instead, FB just hasn't performed at any stage for my e-commerce business relative to AdWords.
Recommendations to others considering the product
You must give it a try. Put a test budget out there and get your feet wet. You might be pleasantly surprised by the results.
What business problems are you solving with the product? What benefits have you realized?
Facebook is a detailed platform. I've run many ads via my FB business account. I cannot even get close to the level of optimization that is possible by using needls. Even custom audiences I have found to be a slight challenge with FB. But with Needls, the whole process has been a breeze.
Needls has saved me time (for the basics) but it is the optimizations they run that is literally impossible for me to do on my own. That is a huge problem that needls has solved for me.