Net-Results
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Net-Results

52 ratings
4.5 out of 5 stars
579.010
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Net-Results makes it easy for you to automate all kinds of marketing tasks. You end up getting more done in less time while doing a much better job nurturing your prospects, uncovering qualified leads and driving revenue growth.

Net-Results Reviews (57 reviews)

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  • Net-Results offers the absolute best website visitor tracking of any marketing automation system I've used or demoed... and that includes the big pricey systems. It...Read More
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    Emily L.
    Administrator in Marketing and Advertising
  • The way Net-Results "closes the loop" in terms of email & site analytics and behaviour based campaigns. I also like the intuitive drag & drop way to build the email...Read More
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    Mikko H.
    Consultant in Computer Software
G2 Crowd User: Bek E.
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Bare-bones Marketing Automation

What do you like best?

Net-Results has a very simple to understand interface. Too simple, in a lot of ways. But simple nonetheless. By simple I mean that it's not overwhelming with features and unnecessary buttons and graphics.

What do you dislike?

Net-Results is very lacking in major marketing automation features. The automation part is a bit ironic as you have to do many things manually. The interface is simple at first glance but crucial features that are easy to find in most other marketing automation tools (Eloqua, Pardot, Marketo), you have to dig to find in NR.

I consider myself educated in marketing automation tools as I had used Eloqua and Pardot before using NR. But in using NR for 7 months, I contacted their support team about 20-30 times. Most of those times, it was to ask how something worked or where a certain feature was. It's just not intuitive at all.

Compared to Pardot and Eloqua, it's much more affordable (which is why my company went with it) but considering the number of times we had meetings about NR, how lacking it was, and how much time we were wasting using it versus our previous tool, it wasn't worth the savings.

What business problems are you solving? What benefits have you realized?

With marketing automation tools, we want to solve the problem of manually sending emails and manually nurturing prospects. These tools usually save teams a lot of time by automating the nurturing process. While NR does save time compared to accomplishing this manually, it causes a lot of headaches and does not live up to its much more user-friendly and robust competitors.

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G2 Crowd User: Justin N.
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Great Product and Getting Better Backed By Great Support

What do you like best?

Very customizable. We use a very complicated CRM that was built in-house. We worked with Net-Results to integrate our CRM with Net-Results. This required some development on Net-Results end. We agreed they would have it done within a month and they got it done a week early!

Support is excellent and receptive. Constant new releases. It seems like every week a new feature is coming out so it keeps getting better.

For the price range, it's the most feature rich marketing automation solution.

What do you dislike?

Doing A/B email testing is not as easy as it with other solutions but that is supposed to be coming soon. There are ways to do this by the default “My contacts” view doesn’t include when the contact was created, which would be nice along with having a search box instead of the filter for searching for contacts.

What business problems are you solving? What benefits have you realized?

- Large email blasts

- Tracking performance of email campaigns

- Automated email nurturing

- Lead scoring

- Website visitor tracking

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G2 Crowd User: Ken B.
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Happy B2B Software Customer of Net Results

What do you like best?

This is very powerful software, with great support, and it's easy to use. Plus, they were priced competitively versus similar companies, so it was a no-brainer.

I can't tell you how important good support is with MA software. No mater how much training you get, there will always be very nuanced questions relating to your exact work flow, and especially to how your Marketing and sales teams work together. And Net Results had detailed helpful answers within hours, every time.

What do you dislike?

Very few things. Most were my confusion on how the software worked and what it couldn't do.

Recommendations to others considering the product

Map out everything you want it to do before you start training. This includes how Sales should interact. It is very powerful.

Also, consider every way you can over-email people, and then work with NR to limit this as much as possible.

What business problems are you solving? What benefits have you realized?

We get the following benefits:

- automated emails in a drip campaign that Sales can remove people from

- lead scoring and alerts that go right to the lead owner

- weekly reports to each Sales person with their hottest lead

- very finely tuned segments that can be used for alerts, emails, and scheduled reports

- integration with Salesforce. The Sales team can basically trigger their own emails

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G2 Crowd User: Christine M.
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Net-Results is the most customizable marketing automation platform available.

What do you like best?

They worked closely with us to create APIs that automate list management. People are automatically added to lists based on their browsing activity.

What do you dislike?

Forms could be improved to include dependent fields. Campaign building could be simplified; branching and list selection is very complex. But it is very powerful.

Recommendations to others considering the product

Think outside the box. You can do more with this product than you might imagine.

What business problems are you solving? What benefits have you realized?

We sell a very wide variety of machinery and equipment. We are constantly adding new items to our website and we need to know who is looking at them so that we can target market to them. Other companies would not provide customized solutions to automate the process of creating lists and adding people to them based on their activity. Using custom APIs, Net-Results built a solution for us that works seamlessly with our website and our product database. It's saving us a ton of time and allowing us to send follow-up emails within minutes of a visit. This is truly marketing automation.

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G2 Crowd User: Florent H.
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What an amazing product

What do you like best?

It is amazing the way we can twist the solution to fit marketing needs.

Their interface offers so many possibility regarding filtering/segmentation that i really challenge you to find a marketing use case that this solution can not handle.

Impressive.

And thanks to the NR Team, this product is growing in a good way.

Keep going guys and be carefull, Marketing is coming ;)

What do you dislike?

Some missing methods in the API to modify other data than Contacts but it's on its way.

Recommendations to others considering the product

Just test it, you will adopt it!

What business problems are you solving? What benefits have you realized?

We are partner with NetResults and their Marketing Automation tool offers our customer a huge bridge between theirs websites and their CRM.

Our company use MA since 2 years now and it change the way we communicate with our e-visitors.

Our website has become a lead generator tool for us.

We optimized and automated our marketing communication with our customer/prospect.

Things are so easy now, we stopped to loose time in manual "perpetual" campaign and our marketing team can look up far from the desk.

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