Here's what I've been saying to my clients for last year about marketing automation in general–the activity surrounding it and the workload needs to rebranded to something else. Like 'centralized communication hub' or something more telling. That's not very sexy, I know.
The tool itself can facilitate and automate all sorts of customer communications.
This tool is more than just pinging your customer's inbox with offers. You could potentially set up all sorts of workflows that really elevate your CX (customer experience) from sales, marketing, customer service and transactional information.
It's a great tool. Not only for marketers but for anyone in business.
Also, N-R has the best customer service I have encountered with a tech firm.
I have encountered integration issues with SalesForce.
The big issue is that SalesForce data is the foundation you use to build workflows. If this data isn't accurate or out-of-date it can trickle up to your campaigns.
One thing I noticed when we incorporated marketing automation programs into client's company is that spurred a culture change internally. To some, this was the most valuable assets delivered by the product. It forced siloed departments to start working and thinking together. Pushing up
A lot of companies talk a big game about incorporating data-driven decision making into their marketing programs... Most don't.
A tool like N-R if leveraged correctly, can spur a culture change internal to any company. Because N-R uses data to create segments based on real data it can refocus internal teams dialogue on how to communicate with their various customer groups.