Over the past decade, I’ve had the pleasure to experience the evolution of the social intelligence field.
NetBase has proven to be more than just a social intelligence tool. It has by far some of the best features in the market, inclusive of cross-tabs, geography to the city and metro level, the Brand Passion Index, and automated alerts that are life savers.
Product support is another HUGE bonus with NetBase. From our account manager to our dedicated analyst, the team absolutely rocks! Onboarding was smooth, efficient, and thorough. They took the time to ensure that everyone on our team understood the product and functionality. Additionally, the NetBase product development team constantly releases new features in a timely manner. From the top of the organization down, this is a great group of people.
Netbase sifts through the noise of unstructured social data and turns it into useful business intelligence that allows us to assist clients in making informed business decision.
The platform is very sound and the only thing that I would add is historical data that is over 27 months. Granted most platforms do not include historical data at all, so the 27 months of data that the platform has access to is already a bonus.
Since our implementation, we’ve had a huge client crisis that we were able to provide mission critical intelligence. By using a mix of NetBase’s features, we were able to qualitatively and quantitatively analyze the conversation surrounding the crisis. This was extremely critical as we were able to sift through the noise and identify key issues that needed to be addressed.