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NetBase review by Administrator
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"So comprehensive it's complicated."

What do you like best?

The potential of this tool is amazing, and we really wish we could use it completely. The ability to compare share of voice and dial down to the topic of discussion is great. The Ability to pull the data itself if great too - we just are never 100% sure the data we are reporting is accurate.

What do you dislike?

Our team has a very hard time trusting the data we receive. The most frustrating part about this tool is the ability to receive help. There is no number to call and talk through a simple question. It all has to be submitted to the support team or we have to call our rep who has repeatedly mentioned he is no expert in the tool. Our team also dislikes the necessity to purchase support hours. We spent all our hours setting up our topic, so that when we had issues and questions/needed to make edits to this, the team was unable to help because we were out of hours. We had to follow guides sent in emails from support which were very robust and sometimes confusing to follow.

Recommendations to others considering the product

Look for another tool unless you have a very unique company name.

What business problems are you solving with the product? What benefits have you realized?

This tool is not solving any problems for us. It is actually causing us to not be able to report effectively.

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NetBase review by Inhwa O.
Global Product Marketing Manager
Marketing and Advertising
Mid-Market
(201-500 employees)
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"Netbase is the best-in-class social listening tool I've used "

What do you like best?

They provide so many different ways in which you can analyze the data. As long as you have in-depth training of what the tool provides the power to uncover rich insights is at your fingertips. I like the unlimited number of topics and themes and how you can get creative with them. Love how you can create an authors-based theme to gain deeper insights into their behaviors outside of your brand space.

What do you dislike?

I don't have anything in particular that I dislike but one thing I wish that social listening tools can do is categorizing completely unstructured data into similar content and topics (like Quid). Most social listening tools are a query-based set up, so if you miss a keyword there's potential you might miss something.

Recommendations to others considering the product

Highly recommend.

What business problems are you solving with the product? What benefits have you realized?

Audience focused behaviors, their passion points, and interests are key things we try to gain deeper understanding in. Once you have certain topics/themes you like to analyze this helps us to understand the different nuances and to be able to quantify them.

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NetBase review by Gwen R.
Growth Hacker - Lead generation + Conversion
Higher Education
Mid-Market
(51-200 employees)
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"Best for sentiment analysis! "

What do you like best?

I really like the sentiment analysis. Since it's using NLP which is the most complex and accurate way of analysing language, I believe it outperforms the other tools for social media analysis.

What do you dislike?

First thing would be that the UX of the tool is not the easiest to get used to. We really need someone to guide us through the tool unlike other tools that are self explanatory. The other thing would be for social media management. It's really a tool for analysis and it's missing some parts that could be relevant to a community manager.

What business problems are you solving with the product? What benefits have you realized?

Social media analysis and understanding the sentiment around our brands and the key topics that our brand should be positioned around.

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NetBase review by Diana M.
Social Media Manager
Marketing and Advertising
Mid-Market
(51-200 employees)
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"Netbase is a Great Tool for Social Listening"

What do you like best?

I do like the social listening aspect of Netbase. It's easy to see the positive and negative sentiment and other areas a brand needs to work on. From an agency standpoint, I find it extremely helpful to research the short comings a brand has with their online presence for pitches.

What do you dislike?

I don't like how complicated Netbase is. It's not as self-explanatory that I'd like it to be. You do have to watch some tutorial videos to understand the different areas of Netbase and what functionalities they have.

Recommendations to others considering the product

NetBase is a great tool for social listening. I would highly recommend NetBase solely on the support that is given from them to learn each and every update they have.

What business problems are you solving with the product? What benefits have you realized?

This really benefits when our agency is pitching social ideas for new clients. It helps us understand the shortcomings a brand may have in their online presence as well as helps us take a look at some historical data

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NetBase review by Alicia R.
Associate Analyst
Marketing and Advertising
Enterprise
(1001-5000 employees)
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"Visually Stimulating and Informative Social Analysis Platform "

What do you like best?

There are several nifty qualities in visualizing the data that I enjoy using. The charts displaying time/week engagement are concise and easy to read. The word bubbles always engage our clients as well as top postings. I also appreciate the dashboards as they are an easy and quick way to present data to a coworker or manager.

What do you dislike?

Most of the social pull is based on Twitter feed rather than Facebook or other social feeds. It would be great to see if private Facebook data could be aggregated into specific behavioral or demo targets. In this manner, overhead insights could be pulled more accurately without jeopardizing privacy rights.

Recommendations to others considering the product

if you have access to the their support team - DO USE THEM! They are a great resource and have taught me several different features that clean the data and give you better results. Especially with job postings and coupons that come up during social research. They also have preset filters that are specially tied to genres that can be useful if your client is specific to an industry and its influence.

What business problems are you solving with the product? What benefits have you realized?

Social Analysis have helped with new business pitches and presenting new audience dynamics to the clients. esp. during times when publicity has not gone well.

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NetBase review by Paul G.
Social Strategist
Marketing and Advertising
Enterprise
(1001-5000 employees)
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"I use netbase as a social strategist at OMD"

What do you like best?

The simplicity of the platform. Everything is very clean and easy to use for quick listening needs. I love that when I need something quickly I can enter in the query and the information populates quickly with no lag time. Sometimes with other platforms there is a huge delay and if I need something fast It becomes a waiting game.

The visuals within the dashboard are great. Charts are very useful and showcase data in a clear and concise manner without any confusion. these charts are also very useful when comparing brands against each other. I really enjoy the platform as a whole.

What do you dislike?

As a double edge sword, what i dislike is also the simplicity. I find it difficult to search more granular needs. the terms become difficult to define and categorize properly.

Netbase is really great but soemtimes if i need a very specific ask, it becomes difficult due to finding the proper queries. I am fairly versed in boolean but, the free form query in this platform is slightly different than what I have dealt with in other platforms.

Recommendations to others considering the product

For social listening, netbase is very useful tool that's quick and easy to use.

What business problems are you solving with the product? What benefits have you realized?

We use this to help with our social listening and competitive requests. Netbase is fast and can help us on the fly without any lag time in population.

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NetBase review by Justin J.
Lead Digital Strategist
Marketing and Advertising
Small-Business
(11-50 employees)
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"Great If You Know What You're Doing "

What do you like best?

I like that you can get a holistic view of a conversation online. Typically to uncover valuable insights you will have to run multiple keyword sets, removing things that are skewing the conversation, but the final product can be quite insightful if you know how to use it.

What do you dislike?

You can't get a full picture without supplementing it with other tools. This is primarily because it doesn't automatically pull in all of the Facebook, LinkedIn, or content from all sources at once.

I also don't like that often times the most used terms, hashtags, and things are obvious. I'm pulling a report on Healthcare analytics & Healthcare data and the majority of the top terms, hashtags, and things are healthcare, #health, etc.

Also it seems like sentiment is a worthwhile metric, like demographics, but in my experience they typically make up such a small percentage of the total mentions or posts that it isn't valuable. Showing an end client the sentiment and then following it up with only 5% of all posts had sentiment period kind of kills that section completely.

Recommendations to others considering the product

play around a bit before presenting anything to a client because otherwise you may present some data and realize the next time to play around with it that half of the conversation is missing in your initial read out because of a few missing include terms or something.

What business problems are you solving with the product? What benefits have you realized?

We're trying to find hot topics of conversation to create content for, join existing conversations, and draw insights and recommendations from the data as a whole.

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NetBase review by Kristin J.
Social Media Manager
Marketing and Advertising
Small-Business
(11-50 employees)
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"Accurate sentiment reporting - the stuff of dreams"

What do you like best?

There is no other platform that even comes close to being able to analyze sentiment and sentiment drivers than NetBase. My account manager and social analyst team is incredibly helpful, available, and knowledgable.

What do you dislike?

Occasionally I am overwhelmed by the incredible number of options for analysis and the dashboard feature is really confusing to set up (but powerful when you figure it out).

Recommendations to others considering the product

The price tag can be shocking, but both you and your clients will benefit greatly from the tool. As long as you plan to utilize it regularly, the investment cost will be recovered quickly.

What business problems are you solving with the product? What benefits have you realized?

I use NetBase to understand conversation trends as well as identify influential content and users. We also study the behavioral patterns of consumers and their reactions to events, campaigns, etc. Almost any research question can at least be explored in NetBase to get a better idea of where to spend more time going deeper with primary research or additional sources.

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NetBase review by Hushidar K.
Assistant Vice President
Broadcast Media
Enterprise
(1001-5000 employees)
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"Good all round tool, firehose access ensures data sufficiency, audience demographics are useful"

What do you like best?

Netbase is the primary tool used for social listening in our organization. We appreciate the reliability this tool delivers in terms of mentions and author counts. The text analytics- especially the different word clouds for brands, personalities etc are useful as well. We also appreciate the fact that Netbase is constantly evolving to include more data and features. Their customer support is responsive and helpful. We also use their Pulse dashboards, which are a quick and easy way to read real time data about major events.

What do you dislike?

The key downside of netbase is the difficulty faced in drilling down to local geographies outside the US (and posssibly Europe). While country is easy enough, state and city are a problem.

Recommendations to others considering the product

Netbase is a strong all round social listening tool. It allows a large degree of qualitative and quantitative analysis, as well as allowing you to track conversations on owned media (FB pages). They've recently added Facebook topic data as well, although our organization is yet to use this service.

What business problems are you solving with the product? What benefits have you realized?

WE use the tool to glean insights on our content, marketing, distribution and broadcast technology.

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NetBase review by Brooke F.
Director of Digital Marketing
Wholesale
Enterprise
(1001-5000 employees)
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"Social intelligence at your fingertips"

What do you like best?

I love the emotional intelligence built into the platform. This tool provides a level of insight that we otherwise wouldn't be able to receive. It also saves my team hours of manually analyzing comments from a wide variety of sources online.

The word clouds are so useful to incorporate in presentations. The stream lets us dig in to each individual comment so we can reach out to those that have used negative sentiment to turn them into a brand advocate.

What do you dislike?

No major complaints. I would like to see Pinterest integrated into the platform in the future.

Recommendations to others considering the product

The NetBase team offers tools training and support when needed. We've had a great experience with the enterprise level account at L'Oreal USA. If you want insights, this is the place to get them! There are so many features and functions of the tool, my team is just scratching the surface. Take the time to learn all the tool has to offer.

What business problems are you solving with the product? What benefits have you realized?

So much to love! We use the tool to review word clouds, keywords that drive sentiment, to understand what posts are most popular and to even see the top authors contributing to our content.

The sentiment drivers are very useful to help us understand where we are successful, but more importantly, where we can improve. It also helps us operationally to identify issues before they're reported through customer service channels.

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NetBase review by Andrew R.
Content Marketing Director
Insurance
Enterprise
(10,001+ employees)
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"NetBase Review from a Health Insurance Company"

What do you like best?

NetBase has a nice interface, and you can zero in on the information you need. Given the complexity of our business, we have to drill down to very specific audiences, and NetBase is a tool that's flexible enough to let us get there.

What do you dislike?

It can be a bit of a challenge to filter out some of the noise, especially when I'm searching for business-to-business results. Getting social data only from B2B audiences isn't an easy ask, though, and I think that future releases of the product will help.

What business problems are you solving with the product? What benefits have you realized?

I use social listening to get us information about how the employer (B2B) audience feels about our brand, and also about topics that are related to the health benefits industry. The benefits we've seen center around getting us valuable intel on industry trends and moods, and also information about what we can do better to educate and help our customers.

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NetBase review by Dana M.
Sr. Digital Analyst
Marketing and Advertising
Mid-Market
(201-500 employees)
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"NetBase is a very powerful platform"

What do you like best?

NetBase is well suited for research, new business, and diving into broad topics and finding subtrends.It also does a great job of getting to a deeper level of sentiment and behaviors/attitudes that some other platforms through NLP and the use of themes (with more accuracy). The highly flexible platform ensures that you can cut and filter your data in just about any way imaginable, and it's done very quickly. For research projects where historical data is important, NetBase can go back 2 years without additional fees (competitors often charge a fee for more than 30 days historical).

Specific Pros:

Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.

The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.

The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.

What do you dislike?

Cons:

I have a lot of experience with writing boolean queries in social listening platforms, and NetBase's option for boolean is not as user friendly. Getting familiar with the platform's more basic query structure when not using boolean also requires a slight learning curve (if you are used to boolean).

Even for all of it's strengths, it gets pretty pricey for only a handful of users. For an agency that requires multiple seats, this can add up very quickly.

If having 100% of data is necessary (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. Not a problem for some situations, but definitely a problem for others.

What business problems are you solving with the product? What benefits have you realized?

NetBase is being used by our insights and measurement team, which supports business units through the entire agency. The platforms addresses our needs for planning and research (for RFPs, ideation, hypothesis validation, etc.) as well as for some measurement practices like campaign tracking and ongoing social listening for social accounts. We address business questions like: what are people saying? why are they saying it? what is driving their behaviors? who are they? what are they interested in? how do they feel about the topic? where are they in the purchase lifecycle? and more.

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NetBase review by Industry Analyst / Tech Writer in Marketing and Advertising
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"The best so far"

What do you like best?

I liked that Netbase acted like a search platform for an analyst and what I mean by this is, It was so easy to use. Setting up a topic to search for was like plug and play where the tool searched social platforms historical data up to 24 months and segmented the data for you into easy to read infographic breakdowns. Scoring the conversation based on weighted conversation and associated terms used in the sentence. So what it would do is identify users behaviours and attributes to the topic/category you set and did so much more...

What do you dislike?

Obviously Facebooks change in algorithm is a step back for social listening tools where we can only track the public feeds/posts... It would have been nice for netbase to automatically pull the public post data. Instead, you have to plug in a "Facebook profile" where it reads related data to that page and still leaves little room for Facebook data.

Recommendations to others considering the product

Use the online assistant it really helps!

What business problems are you solving with the product? What benefits have you realized?

Currently, I look at conversations with clients, brands, and try to identify trends and weighted conversations to leverage and further learn what interests spark and possible issues that may live in a social space.

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NetBase review by Maritza M.
Sr. Digital/Social Analyst
Marketing and Advertising
Mid-Market
(501-1000 employees)
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"Great Solution for Social Listening & Insights gathering! "

What do you like best?

I've used many social listening tools, but NetBase has been by far one of the most intuitive and best solutions. We are able to quickly build queries in Boolean or assisted format and quickly dive into conversation insights. The customer service is AMAZING!

What do you dislike?

This tool is best suited to find audience and conversation insights, but it needs a little more work on the measurement and analytics piece. Nonetheless, I have truly enjoyed using this tool!

Recommendations to others considering the product

This tool is worth the cost if you'll be using to derive insights for social strategies, audience profiling, content calendars, and new business pitches.

What business problems are you solving with the product? What benefits have you realized?

Understanding who is talking about our products and services and being able to map that audience and their conversations online. This tool quickly allows you to derive insights and dig deeper when there's an interesting nugget of information.

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NetBase review by User in Marketing and Advertising
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"A great way to learn more about social chatter"

What do you like best?

There is not one specific thing that I like best about Netbase, I'm a researcher and Netbase is my favourite tool to use to do this research. I try and use it for my clients wherever possible as it is just so insightful and you can tell clients things they genuinely wouldn't know otherwise.

What do you dislike?

There are some functional issues- although none I can think of off the top of my head. It's things like when I'm using it I wish it could combine two functions for example but I'm sure this will come, it has already been made loads better. Netbase are constantly reviewing and updating features and creating new ones. Every month we receive updates including all the new features/charts etc.

Recommendations to others considering the product

One of their HUGE selling points is A3D i would say if you can afford it, go for it! I would love our business to have this and I am constantly trying for it as it adds a massive layer in terms of actionable audience insights

What business problems are you solving with the product? What benefits have you realized?

We are currently using it for tracking buzz around a new product launch, we have also done wider trend pieces and market overviews for brands and for categories. The question we get asked the most is- what is my share of voice online and we quite often use it for this.

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NetBase review by Ted T.
Marketing Science and Digital/Social Media Strategy
Marketing and Advertising
Small-Business
(11-50 employees)
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"Great Product and Phenomenal Support"

What do you like best?

Over the past decade, I’ve had the pleasure to experience the evolution of the social intelligence field.

NetBase has proven to be more than just a social intelligence tool. It has by far some of the best features in the market, inclusive of cross-tabs, geography to the city and metro level, the Brand Passion Index, and automated alerts that are life savers.

Product support is another HUGE bonus with NetBase. From our account manager to our dedicated analyst, the team absolutely rocks! Onboarding was smooth, efficient, and thorough. They took the time to ensure that everyone on our team understood the product and functionality. Additionally, the NetBase product development team constantly releases new features in a timely manner. From the top of the organization down, this is a great group of people.

Netbase sifts through the noise of unstructured social data and turns it into useful business intelligence that allows us to assist clients in making informed business decision.

What do you dislike?

The platform is very sound and the only thing that I would add is historical data that is over 27 months. Granted most platforms do not include historical data at all, so the 27 months of data that the platform has access to is already a bonus.

Recommendations to others considering the product

I would highly recommend NetBase to any agency that is looking to improve their social insights. Great product!

What business problems are you solving with the product? What benefits have you realized?

Since our implementation, we’ve had a huge client crisis that we were able to provide mission critical intelligence. By using a mix of NetBase’s features, we were able to qualitatively and quantitatively analyze the conversation surrounding the crisis. This was extremely critical as we were able to sift through the noise and identify key issues that needed to be addressed.

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NetBase review by Agency in Marketing and Advertising
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"Netbase Review"

What do you like best?

My favorite part of Netbase is the charts that the platform generates. It's good to use those chards and word clouds in decks for internal and external use.

What do you dislike?

It's hard to figure out the right way to search for something. I've had to play around a lot to figure out of I should use just "primary" terms or if I should use both primary and secondary terms when trying to figure out results.

What business problems are you solving with the product? What benefits have you realized?

On Red Lobster, we were trying to see the conversation around the new loyalty rewards app that was about to launch. The client wanted to see if people were talking, and if they were, what were they saying. We used the word clouds and charts to help show the conversation to our clients.

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NetBase review by User in Marketing and Advertising
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"Great Tool With a Learning Curve "

What do you like best?

I enjoy that I am able to analyze different companies using tools offered by Netbase. I frequently create new topics and then analyze on a yearly, monthly, and quarterly basis. It is also easy to look at sources and popular sentiment and I use this frequently.

What do you dislike?

I would like in demographics to be able to easily specify that I only want to gain information from a certain country or even just from a specific state. This would better help me reach my target audiences in different parts of the country/world.

I would also like it to be easier to use the (twitter) firehose attachment and for longer periods of time.

Recommendations to others considering the product

A great product for company and topic analysis.

What business problems are you solving with the product? What benefits have you realized?

I have realized that Netbase is great for quick stats on topics that would have taken me hours of analyzing forums online to get the same results. I would rather create a topic, plug in a primary term, maybe some secondary terms, and just click analyze to get great results and incites into a topic.

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NetBase review by Holly L.
Strategist - Branding and Advertising
Marketing and Advertising
Small-Business
(11-50 employees)
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"Can’t live without it "

What do you like best?

It is so easy to set up a dashboard to listen in on any social conversation you’re looking for.

What do you dislike?

It takes a long time to learn what all you can do. The basics make sense pretty fast, but I wish it were easier to learn new tricks.

Recommendations to others considering the product

Do the online video training before you start! You will be lost without it.

What business problems are you solving with the product? What benefits have you realized?

This allows us to go in to any new business pitch or new project with some foundational knowledge. It helps guide our larger initiatives and creativity.

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NetBase review by Fabian C.
Analyst, Audience Development – Social Media & Digital Media
Entertainment
Enterprise
(10,001+ employees)
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"Great tool for conversation tracking "

What do you like best?

The tool is great for tracking conversation volume. I especially like that the conversations can be extracted for evaluation. One particular capability I enjoy is viewing which posts are gaining the most traction surrounding a topic of choice, which can then be used to show examples of user-generated content. In addition, differentiating between owned and earned content is great.

What do you dislike?

One drawback, is that whenever I would apply a language filter, at times the results come off a bit wonky (e.g. receive zero conversations). Not sure if that's a glitch. A simple fix is me just building a topic with your desired language (e.g. one in Spanish and one in English).

What business problems are you solving with the product? What benefits have you realized?

Social listening

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NetBase review by User in Marketing and Advertising
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"Excellent Social Listening tool "

What do you like best?

Netbase can solve a variety of business problems and questions, from campaign performance overviews to investigating the competitive landscape. The interface is relatively user friendly and they are constantly releasing new and improved features/functionality in conjunction with social platform changes.

What do you dislike?

Although the frequent changes to features is helpful, it can also be challenging to become an "expert" with this tool. This is mostly due to the nature of social media constantly evolving, but I think regular training sessions are essential in order to stay up to date with the tool and to leverage it to its full capabilities.

Recommendations to others considering the product

Make sure to allow enough training time to take advantage of all capabilities of this tool

What business problems are you solving with the product? What benefits have you realized?

We use Netbase for a variety of business needs, but most noteably, for New Business or campaign development research. We have used netbase to help identify the competitive landscape for clients/ potential clients, and help identify overall sentiment and opportunities in the market. I also frequently use Netbase's dashboarding capabilities to quickly compile useful data and widgets to answer specific business questions and share with the wider agency/clients.

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NetBase review by Agency in Public Relations and Communications
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"The most flexible social listening tool I've used"

What do you like best?

I found the "sound-byte" function to be incredibly valuable. Other social listening and media monitoring tools that I've used do not possess the same functionality, which has forced me to constantly refresh or reframe the parameters of my search query. Conversely, Netbase makes it easy to hone in on very granular data points and give my clients the service they deserve.

What do you dislike?

My only real issue with Netbase is its reliance on decahose data to populate it's various dashboards and widgets. Clients often had an appetite for the firehose, but the data was sometimes cost prohibitive.

Recommendations to others considering the product

Go for it, but make sure to invest time in learning to tool's various nuances. That will ultimately make you a better user. If you don't have time to learn how to be good at Netbase, it may be worth considering other options.

What business problems are you solving with the product? What benefits have you realized?

An incredibly wide variety. We used Netbase for brand monitoring, but also some defensive and reactive analysis of events that were not explicitly related to the brand but impacted their business or policy interests. The platform's flexibility ultimately allowed us to succeed across all of those ventures.

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NetBase review by Agency in Marketing and Advertising
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"Director of Social Strategy"

What do you like best?

Netbase is great for strong customer insights. We have been able to dig deeper into our overall category to gain an understanding of consumer behavior. In addition we are strongly using the tool to evaluate our share of voice in association to our competitors.

What do you dislike?

The additional charges for features. We were excited about the 3D Audience Insights only to realize that we are going to have to pay additional costs. Also we were not fully aware of the service hours and how those were to be utilized throughout the year so now we are left with half a day of service hours and have 8 months remaining on contract.

Recommendations to others considering the product

Make sure if you need any additional features or have conversations related to the additional features that you know there are additional costs involved up front. Getting excited about 3d Audience Insights and then realizing we can't cover those costs we only budgeted for the initial platform costs is a downer.

What business problems are you solving with the product? What benefits have you realized?

Learning strong flavor insights to specific overall category products. Diving stronger into demographic data with specific regions.

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NetBase review by Agency in Marketing and Advertising
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"Strong Social Listening Platform"

What do you like best?

The ability to use existing industry themes as well as create your own to drive comparisons is incredibly useful. What sets the tool apart is the ability to create your own dashboards with the views you find most relevant to your listening objective. Unlike other tools, Netbase's LivePulse allows you to have the insight you want with the immediacy you need for real-time activations.

What do you dislike?

It would be great to have the ability to click into certain peaks and lows to see what the conversations are without having to edit filters to that specific day. As there are mention thresholds associated with accounts it's typical to use a sample of the conversation (Decahose) but sometimes that 10% view is not enough of a sample to find those gems that you can respond to or to get the full picture of the conversation. It would be great if there was a step between Firehose and Decahose sample.

What business problems are you solving with the product? What benefits have you realized?

Beyond volume and sentiment, NetBase helps us find the way in which social users talk about certain topics, themes and brands. This allows us to craft content in an authentic and relevant way.

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NetBase review by Stuart M.
Social Media Analyst
Telecommunications
Enterprise
(1001-5000 employees)
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"Social Media Analyst"

What do you like best?

In my opinion Netbase is the best social analytics tool in the market. It's the best in accuracy as well as depth of information and can provide me with any answer I need.

What do you dislike?

It can do pretty much anything, which creates challenges training new staff or getting started on the tool. Though Netbase commit a lot into their onboarding process which helps with this.

Recommendations to others considering the product

Will require significant amounts of hours to get the full value out of Netbase, though it's a worthy investment of time.

What business problems are you solving with the product? What benefits have you realized?

Currently using Netbase to do a better job of gaining actionable insights from the thousands of customer queries we get on Social Media.

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NetBase review by Agency in Marketing and Advertising
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"Great for Social Listening"

What do you like best?

Format of the tool is very well laid out and makes it easy to use. Love the many different word cloud options they provide. The crosstab feature is very useful for doing successful competitor analysis when paired with created themes. Being able to create dashboards allows for quick and easy client ready reports

What do you dislike?

I wish I had more flexibility with the time, that it was easier to drill down and look at posts only occurring on Mondays and excluding anything from Tuesday-Sunday

Recommendations to others considering the product

Great company. The reps I work with have spent hours with me, showing me how I can improve reporting and also listening to things I would like to see in the platform. Some things I have suggested have already been implemented!

What business problems are you solving with the product? What benefits have you realized?

Able to see current trends in the industry for my brands. Also able to see how people talk about the brand

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NetBase review by User in Marketing and Advertising
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"Great social listening tool for those with experience and budget"

What do you like best?

- Dashboard setups and topics/themes are very easy and out of the box

- Ability to pull real insights based on a clear objective/goal.

- Navigation and user interface is easy / intuitive.

What do you dislike?

- Some of the visualizations are colorful and visually pleasing but useless in telling story or providing real insights.

- Dashboards are limited in click through and editing (have to go to Analyze section to update).

- Onboarding / training requires "service hours" which was not clearly communicated to us.

- Set up can be a bit intensive in figuring out proper themes and topics that will work for you.

Recommendations to others considering the product

Explore your needs and make sure you understand the amount of time it will take to setup, learn, and do everything that is required in starting to execute on this tool.

What business problems are you solving with the product? What benefits have you realized?

- Social listening and consumer insights for clients.

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NetBase review by Marcus H.
Social Media Director
Marketing and Advertising
Small-Business
(11-50 employees)
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"NetBase has broadened my horizon of possibility as a social media director and analyst."

What do you like best?

NetBasess reporting capabilities are awesome. The reports are comprehensive, robust, and customizable. I I also like how easily exportable and sharable the reports are.

The hashtag tracking capabilities are awesome as well. Tracking the conversation is very easy and awesome. NetBase also allows you to customize date ranges and add re;event topics to your social topic your tracking. This has proven to be very helpful.

What do you dislike?

I dislike the in ability to schedule posts outside of the given 5-minute increments. I also dislike the inability to tag unique Twitter handles to photos published from the engagement platform. In addition to these things, I am not fully satisfied with the missing demographics deep-dive ability. I wish I were able to put together comprehensive reports about my audience and segment my company's following by demographic and psychographic information.

Recommendations to others considering the product

NetBase is definitely a good tool. If you're looking for something that will help you segment your audience this may not be the tool for you. However, NetBase does offer influencer identification capabilities that are very helpful.

Should you decide to go with NetBase work with your analyst/support to really understand how to customize your reports. Setting up weekly and daily reports have proven to be the most value for my using the platform,.

What business problems are you solving with the product? What benefits have you realized?

I am solving my company's problem of measuring effectiveness. Benefits include tracking social ROI on out-of-home activations with social tie-ins. Also being able able to measure which kinds of messages resonate with our audiences the most has helped.

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NetBase review by Michael D.
Director of Digital Strategy & Social Media
Marketing and Advertising
Small-Business
(11-50 employees)
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"Netbase has become the linchpin for new business and strategy."

What do you like best?

There is a lot to like: visualizations, deep natural language sentiment analysis, brand passion index chart, conversation volume and sentiment, hashtags, etc.

What do you dislike?

We create presentations for clients constantly so developing visualizations is key. Netbase offers Excel downloads of data as well as PNGs. The PNGs are a big help but their size is very small. Tag clouds can become impossible to read in a presentation format.

Currently, there's no way to do a competitive analysis. You have to build and pull multiple reports then create new charts and visualizations to combine data.

The only demographic information is gender and geography. I understand that other info such as age are difficult if not impossible to get from tumblr, Twitter, etc. It's just unfortunate that more isn't available.

Recommendations to others considering the product

Take advantage of training and training review to make sure you're using the platform correctly. Also make sure you have analysis set to the proper timeline, it drops down to one month even if the analysis was built for over a year.

What business problems are you solving with the product? What benefits have you realized?

Initially Netbase was purchased to use as a way to find influencers for outreach efforts. We've found that it gives us deep enough insights to impact our strategy for clients for marketing, media, social media and creative. We've also found that this same information is very beneficial during the course of new business efforts.

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NetBase review by Sachie F.
Account Servicing & Project Management
Marketing and Advertising
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"NetBase for Indonesian market "

What do you like best?

NetBase has many functions to refine the research.

I found other program keywords search too broad, and does not have functions like NetBase.

It also got great organised interface and create Dashboard.

What do you dislike?

If I need to analyse data in English, I don't face any problems. But I face a lot of problems when I am monitoring in Bahasa Indonesia.

- Although I carefully decide which one I should put in as primary terms, includes terms, exclude terms, etc, most of the time, I still cannot get the results I want. I get many soundbites that are not related to my search.

- NetBase is no longer able to monitor Facebook anymore

- I cannot manually change the sentiment of the posts. I don't think NetBase does not work very well in Indonesian language.

Recommendations to others considering the product

...

It may not be the best for Indonesian market because NetBase doesn't really understand Bahasa Indonesia.

What business problems are you solving with the product? What benefits have you realized?

I usually use NetBase for my client's brand, and check how people are reacting to their campaigns.

And I can see what people like about the campaign and what people don't like about the campaign through NetBase.

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NetBase review by Becky R.
Social Media Analyst
Hospitality
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"A valuable asset to our company"

What do you like best?

The customer service and support offered is hands-down the best among any platform I have ever had experience with. As the only social media analyst at our corporate office, this is HUGE, because I know I can turn to our Account Manager at any time to seek their recommendations, ask questions, or run a simple monitor by them to ensure I have everything set up properly. They respond almost immediately each and every time. Other reasons we love NetBase--they have come a long way in making the platform MUCH more user-friendly than ever. Speed. Customizable widgets and dashboards. Continuous improvement and follow through of what they promise.

What do you dislike?

Most of the time, sentiment analysis does not appear to be accurate. Still confusing to me in terms of Dashboard, Topic, Analyze tab I still find to be somewhat confusing.

Recommendations to others considering the product

Talk to your account rep/manager and keep an engaging conversation going with them. They are very willing to assist and go out of their way to ensure you are getting what you need out of the platform.

What business problems are you solving with the product? What benefits have you realized?

We primarily use NetBase for business development in terms of the RFP process and acquiring new business contracts. The insights and data that NetBase provides is typically provided to the Business Development teams throughout the company for use in the actual RFP response.

Benefits: NetBase provides us with actionable insights that we can escalate up to key stakeholders throughout the company. These insights consist of data that they typically wouldn't come across on any given day.

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NetBase review by Isabelle B.
Gestionnaire senior, communauté numérique
Marketing and Advertising
Mid-Market
(51-200 employees)
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"I'm mainly a new user, but I liked what I've experience with this product so far. "

What do you like best?

The fact that we can create reports, and compare Topics between each others.

What do you dislike?

That we can't compare a same Topic in different timeframe.

Recommendations to others considering the product

On our end, we often compare a same Topic, but in a different time frame. It could be really useful to give us the opportunity, for example, to use the Topic Comparison option, but with a different time frame.

What business problems are you solving with the product? What benefits have you realized?

We don't really solve problems, we do our monitoring to see them coming and be ready when they strike. We are proactive and this helps a lot in our relationships with our clients.

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NetBase review by Todd V.
Chief Digital Strategist
Public Relations and Communications
Small-Business
(11-50 employees)
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"Great tool, interface could use an upgrade"

What do you like best?

I'm amazed at the depth of information Netbase is able to pull on any given topic. I've used many similar systems and always have questions whether I'm getting all relevant mentions. Netbase seems to do a better job of scraping all available sources than other systems.

What do you dislike?

While the tools are all there, I often find the layout clunky. A few times I'll run a query with a filter on and get unexpected results, only to find there are filters on elsewhere in the system affecting my results.

Recommendations to others considering the product

It's best to have someone devoted to learning the system full-time, it's difficult to "dabble" in the system.

What business problems are you solving with the product? What benefits have you realized?

Initially the system was used for new business, and it's amazing to get so much data on a potential client's issue before even singing a contract. We've now integrated it into many engagements, and the client's love it.

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NetBase review by Laura Murray D.
Social Media Supervisor
Marketing and Advertising
Mid-Market
(201-500 employees)
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"Great agency listening tool"

What do you like best?

Access and overishgt into trends, but also easy to drill down to a granular level. For high volume clients, this is a great tool to gain insight into overall conversation.

What do you dislike?

Sometimes I find it hard to pinpoint what has caused a spike in conversation -- I can't find a similarity (klout, level of engagement) that causes a spike. For example - a random Tumblr that mentioned one keyword shows as a huge spike. Sometimes it is difficult to weight importance and priority because of this.

Wish it had Facebook.

Recommendations to others considering the product

I would say Netbase is the best listening tool I've used over all. It is very comprehensive, but remains intuitive and easy to use.

What business problems are you solving with the product? What benefits have you realized?

Overall listening for clients, new business inquiries, identifying opportunities and threats. Listening reports presented to the client.

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NetBase review by Agency in Marketing and Advertising
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"Helpful tool for our Agency Arsenal"

What do you like best?

The support team at Netbase goes above and beyond. Our monthly meetings and additional calls are invaluable. Nani is the best!

What do you dislike?

Data sources. Twitter cannibalization is the biggest pain point as we feel that typically insights gleaned from Twitter are least useful as brand trends are rarely influenced by organic behavior and nearly always driven by promoted trends/tweets. The ability to extract organic vs paid would be beneficial.

Recommendations to others considering the product

Talk to current user - not just sales team to understand if it is best option for needs.

What business problems are you solving with the product? What benefits have you realized?

Our goal is to evaluate organic conversation for our brands and competitors. Our process is to find conversation trends; evaluate areas for amplification and predisposed audiences. Often Netbase helps to prove/disprove hypothesis but isn't ideal for finding the 'nuggets' if you will.

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NetBase review by Anastasia L.
Vice President, Social Media
Public Relations and Communications
Mid-Market
(201-500 employees)
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"Love them "

What do you like best?

Very easy to use. Very intuitive. We learn a lot about consumer conversations and the gap in a market place our client can fill.

What do you dislike?

It heavily weighs twitter over IG when we know that IG use is growing and twitter is declining. They also don't monitor Pinterest

Recommendations to others considering the product

No platform is perfect but the customer service with NetBase is off the charts amazinf

What business problems are you solving with the product? What benefits have you realized?

We jump into all projects with greater insights on what people already think of our brands and what they talk about in the space

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NetBase review by Quin B.
Assistant Strategist
Marketing and Advertising
Enterprise
(5001-10,000 employees)
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"Great tool and easy to use"

What do you like best?

I love how easy it is to set up queries in Netbase

What do you dislike?

Sometimes the include/exclude terms can mess up the overall query I am trying to build

Recommendations to others considering the product

Definitely go for it if you're looking for a tool that is straightforward and versatile. Building queries is not as complicated as one might think; don't overthink them - sometimes less is more.

What business problems are you solving with the product? What benefits have you realized?

We have used Netbase for very intense content audits as well as lighthearted cultural social listening. It's a versatile tool that has benefited all of our planning teams here.

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NetBase review by Agency in Marketing and Advertising
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"Netbase for New Business"

What do you like best?

I love how you can either get a good overall story from a topic of choice, but you can also delve deep into a topic, revealing the hidden nuggets you would not be able to discover otherwise. Also, it is a great tool to help you with confirming a social hypothesis. You can monitor other brand's social presences, and see if techniques work, why, and how you can do it for your own brands.

What do you dislike?

Sometimes, it can get confusing with all of the different aspects of Netbase offered. There are so many levels you can use each tool on, that I doubt I will ever be able to learn what each aspect can be used for.

What business problems are you solving with the product? What benefits have you realized?

We use Netbase for New Business pitches and to support our ideas to our current clients to convince them that they should trust us on the hypothesis we create.

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NetBase review by Agency in Marketing and Advertising
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"Netbase: easy and effective"

What do you like best?

I like that Netbase is based around Natural Language Processing which is almost critical when you are trying to analyse large pieces of text. Secondly, the dashboard is easy to use and is great way to talk about a client or planning team through the detail. Finally, Netbase is continually developing in terms of the offering that they have from the sites that are analysed to being able to understand images.

What do you dislike?

The only downsides to Netbase come in that you are limited with the number of logins so it is hard to share out the product and encourage usage across the spectrum.

What business problems are you solving with the product? What benefits have you realized?

It is great when we are trying to understand a category in a very short space of time as well as understanding the effectiveness of a media campaign so it works across very broad areas to a very niche areas.

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NetBase review by Administrator in Pharmaceuticals
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"The Data Analysts' Dream Tool"

What do you like best?

NetBase has time and time again been able to provide us with the most up-to-date, accurate information needed to tie our communication efforts back to business goals. The possibilities of the tool never cease to amaze me. We are currently using about 20% of the tool's capabilities and absolutely love it. As the need and want for measurement/analytics grows within our corporation and organization, without a doubt in my mind we'll be exploring the other capabilities so we can use the tool to it's full potential.

What do you dislike?

The tool itself is very robust and requires a lot of training to fully understand the complexities. We hadn't realized this early on when thinking of necessary resources needed internally to evangelize the tool. Our culture is one that also requires a lot of agency hand holding and silver platter presentation. That being said, our lack of human resources (analysts) make using the tool a little difficult especially when others are using tools like PRIME that have human coders galore.

Recommendations to others considering the product

Finding a social listening tool should be based on your goals and how you're going to use it. We knew going into it that we wanted a tool with an emphasis on sentiment and were willing to give up the human coding piece to get it.

NetBase is a different animal when compared to the Sprinklrs and Spreadfasts of the world. It is so much more analytical than any of those tools. Easy to use once you get to know the ins and outs. Much prettier too when you compare it to Radian 6.

Time and time again we've tried to implement other tools to supplement NetBase and have found that none compare to the level of detail we are able to get. Lastly, the support staff at NetBase is phenomenal! Always working with me (team of 1) to train others outside of the communications organization or providing 1:1 demo/training sessions with those in other countries who have expressed interest.

What business problems are you solving with the product? What benefits have you realized?

Influencers is a huge opportunity for our brand and product brands. Using themes and the Audience Fingerprint tool, we are able to dig deeper into those we've always had on a list and those worth exploring.

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NetBase review by Laurence C.
Researcher and Social Media Analyst
Marketing and Advertising
Mid-Market
(51-200 employees)
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"Usability strong and learning new things often but still some concerns."

What do you like best?

Usability of the platform is very good which enables me to play around with the topic to find insights and understand the topic more.

Filtering and themes are useful when making topics more targeted.

What do you dislike?

Decahose is not useful for popular pots or authors.

Authors are only shown in a long list with no extra info making it difficult to understand who they are without clicking through to their profile.

Recommendations to others considering the product