Ability to create, save, and send out timely press releases
It is not a free service - no trial offered
The new influencer marketing tool is becoming very helpful/effective
Need to send out timely information to media outlets
Their platform is easy to use to send out press released which was our main use. However, we noticed their Newsroom product which was something new to us. We never had a newsroom prior and saw the immediate benefits once we got our setup. It's an added cost but seems to be worth it as we now have one central location for all our company news, announcements, events, etc.
Specifically for their newsroom product I'd like to see more customization options. We were able to edit header/footer but still would be great to get granular and add in our own css/html. Maybe it's possible but it wasn't readily seen. Aside from that their pr distribution and submission form was easy to use.
Their platform is easy to use for submitting PRs and they have additional tools and products like the newsroom product that we found useful. I have not tried anything else like their media contact db product or monitoring but going to try it out.
I was able to quickly and easily submit a PR that was urgent for that day. Their editorial team actually got back to me within minutes of me leaving a vm. So that was a big plus. Additionally their newsroom product was a bonus for us as we now have a showcase for all our company news.