Nexgate allowed us to see far beyond what we could see without the tool - suddenly, governance was easy and scalable. Furthermore, we had the unique opportunity to build out an incredible baseline of competitive profiles utilizing Nexgate's functionality.
What do you dislike?
Tool is young and thus has a somewhat funky UI, however the team was more than willing to work with us, understand our needs, and implement them in future versions. The tagging taxonomy left more to be desired - we were used to more mature tools with integrated and manipulative tagging strategies - but Nexgate is moving towards this model.
Recommendations to others considering the product
This is the tool you don't know you need. Social Media Governance will someday be impossible without Nexgate.
What business problems are you solving with the product? What benefits have you realized?
We were solving for governance - before, it was hard to know if our name was out there unauthorized or fraudulently. We realized the benefit of a tool like this to build competitive profiles and watch comparative growth over time.
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