What do you like best?
The extensive merchandising tools really allow you to dial in to help your customers find what they need. Synonyms and product promotions make sure we're putting the right products at the top of our results. The upgrade of their Magento integration was a huge improvement. The filters have been very beneficial.
What do you dislike?
We tried for awhile to get our site search to show in our Google Organic results. We eventually found that the way in which Nextopia returns search results is not supported. We're still looking to have that feature.
We're also looking to get more personalized results with our site search. It seems like that is something they're currently working on. Seems a bit behind on what the ecommerce industry trend has been for the past few years.
Recommendations to others considering the product
The merchandising tools are your best friend with Nextopia site search. Pay attention to the usage reports and constantly tweak to get the best results.
What business problems are you solving with the product? What benefits have you realized?
In our market, there are alot of different terms used to describe the same product. With Nextopia's merchandising tool, we're able to bridge the gap between our product names and descriptions with customer vernacular. This is an invaluable tool for our website.