Nielsen DMP


Nielsen Marketing Cloud and it's leading DMP empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and AI-powered modeling capabilities in a fully-integrated platform.

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Nielsen DMP Features

Data Integration

1st-Party Data Integration

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

(Based on 6 reviews)

2nd-Party Data Integration

Allows user to combine first party data collected with additional first party data of strategic partners.

Not enough data available

3rd-Party Data Integration

Breadth of standard integrations to third-party data providers.

(Based on 5 reviews)

Offline Data Integration

Able to easily integrate data from offline sources.

Not enough data available

Mobile Data Integration

Able to easily integrate mobile data within the DMP platform.

Not enough data available

Data Export Tools

Able to extract data from the DMP in bulk through a structured file.

Not enough data available

Data Analysis & Optimization

Audience Segmentation

Ease of segmenting user profiles into groups.

(Based on 7 reviews)


Analyzes data to find and recommend the highest value customer segmentations.

(Based on 5 reviews)

Standard Dashboards

Provides pre-built dashboards to aggregate and display data.

(Based on 7 reviews)

Custom Reports

Allows users to easily build customized reports and dashboards.

(Based on 7 reviews)


Data Permissions

Able to set data permissions for strategic partners.

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

(Based on 5 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

(Based on 7 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

(Based on 6 reviews)


Enables users to use the DMP in multiple languages.

(Based on 5 reviews)