Nielsen DMP

3.3
(13)

Nielsen Marketing Cloud and it's leading DMP empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and AI-powered modeling capabilities in a fully-integrated platform.

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Nielsen DMP Features

Data Integration

1st-Party Data Integration

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

79%
(Based on 7 reviews)

2nd-Party Data Integration

Allows user to combine first party data collected with additional first party data of strategic partners.

Not enough data available

3rd-Party Data Integration

Breadth of standard integrations to third-party data providers.

58%
(Based on 6 reviews)

Offline Data Integration

Able to easily integrate data from offline sources.

64%
(Based on 5 reviews)

Mobile Data Integration

Able to easily integrate mobile data within the DMP platform.

64%
(Based on 5 reviews)

Data Export Tools

Able to extract data from the DMP in bulk through a structured file.

Not enough data available

Data Analysis & Optimization

Audience Segmentation

Ease of segmenting user profiles into groups.

72%
(Based on 8 reviews)

Recommendations

Analyzes data to find and recommend the highest value customer segmentations.

52%
(Based on 6 reviews)

Standard Dashboards

Provides pre-built dashboards to aggregate and display data.

48%
(Based on 8 reviews)

Custom Reports

Allows users to easily build customized reports and dashboards.

53%
(Based on 8 reviews)

Platform

Data Permissions

Able to set data permissions for strategic partners.

70%
(Based on 5 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

70%
(Based on 6 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

66%
(Based on 8 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

70%
(Based on 7 reviews)

Internationalization

Enables users to use the DMP in multiple languages.

67%
(Based on 6 reviews)