Nielsen DMP

(5)
3.1 out of 5 stars

Nielsen Marketing Cloud and it's leading DMP empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and AI-powered modeling capabilities in a fully-integrated platform.

Work for Nielsen DMP?
Signal 2x

Learning about Nielsen DMP?

We can help you find the solution that fits you best.

Find the Right Product

Nielsen DMP Reviews

Ask Nielsen DMP a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • User Industry
Ratings
Company Size
User Role
User Industry
Showing 5 Nielsen DMP reviews
LinkedIn Connections
Nielsen DMP review by User
User
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Good service and team but low integration and product not working as expected

What do you like best?

The team is nice, fast to answer emails and provide a good service

What do you dislike?

There's a lot of things that are not working and still manual. Those were not anticipated

What business problems are you solving with the product? What benefits have you realized?

We needed a DMP to connect our data to buyers, that's the mains usage.

Sign in to G2 Crowd to see what your connections have to say about Nielsen DMP
Headshots
Nielsen DMP review by User
User
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

DMP Power User

What do you like best?

client services/Account management resources.

What do you dislike?

A lot of features we were promised at contract signing were not close to available in production out of the box.

Recommendations to others considering the product

Get what is promised in writing.

What business problems are you solving with the product? What benefits have you realized?

Pretty standard DMP use case: Deep audience segmentation

What Data Management Platform (DMP) solution do you use?

Thanks for letting us know!
Nielsen DMP review by Executive Sponsor
Executive Sponsor
Validated Reviewer
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Consistent Work in Progress

What do you like best?

Account Management, Customer Service, Look A Like Modeling, Connection Team

What do you dislike?

Processing Time of Off Line Data, Productization is behind other DMP's, No real BT Targeting for Frequency based upon off line data, Profile Data Distributions for Gender, Audience insights for Canadian Audience.

Recommendations to others considering the product

Ensure Set-up will meet long and short term needs.

What business problems are you solving with the product? What benefits have you realized?

Increase in Audience Targeting, and opening up new doors of audience analysis to meet company and customer demands.

Nielsen DMP review by Administrator
Administrator
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

It has good DSP connections but many things should be improved

What do you like best?

Connections are great, Account Management

What do you dislike?

UX

Reporting

No transparency

No view on finance reporting from the tool

What business problems are you solving with the product? What benefits have you realized?

selling data

Nielsen DMP review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Excellent analytics tool

What do you like best?

This data management platform although somewhat new to the game is on par if not better than the other big name DMP on the market.

What do you dislike?

There are still some key features missing in the base product offering

Recommendations to others considering the product

Look into the services they currently provide so you have the right expectations

What business problems are you solving with the product? What benefits have you realized?

Used exelate's system to better manage the clients programmatic campaigns.

Kate avatar
Kate from G2 Crowd

Learning about Nielsen DMP?

I can help.
* We monitor all Nielsen DMP reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.