Nielsen Marketing Cloud and it's leading DMP empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and AI-powered modeling capabilities in a fully-integrated platform.
Account Management, Customer Service, Look A Like Modeling, Connection Team
What do you dislike?
Processing Time of Off Line Data, Productization is behind other DMP's, No real BT Targeting for Frequency based upon off line data, Profile Data Distributions for Gender, Audience insights for Canadian Audience.
Recommendations to others considering the product
Ensure Set-up will meet long and short term needs.
What business problems are you solving with the product? What benefits have you realized?
Increase in Audience Targeting, and opening up new doors of audience analysis to meet company and customer demands.
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