Reports interface for standard and self-service reports is intuitive and easy to use.
(Based on 95 reviews)
Steps to Answer
Requires a minimal number of steps/clicks to answer business question.
(Based on 73 reviews)
Graphs and Charts
Offers a variety of attractive graph and chart formats.
(Based on 93 reviews)
Score cards visually track KPI's.
(Based on 91 reviews)
Return on Investment (ROI)
Monitors and tracks the results of marketing campaigns
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
(Based on 15 reviews)
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Collects insight into customer preferences
Analyze past and existing marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
Identifies which marketing campaigns resolved in open or closed opportunities
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Using formulas based on existing data elements, users can create and calculate new field values.
(Based on 61 reviews)
Data Column Filtering
Business users have the ability to filter data in a report based on predefined or automodeled parameters.
(Based on 74 reviews)
Users can drill down and explore data to discover new insights.
(Based on 68 reviews)
Ability to search global data set to find and discover data.
(Based on 66 reviews)
Collaboration / Workflow
Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms.
(Based on 57 reviews)
Tool automatically suggests data types, schemas and hierarchies.
(Based on 47 reviews)
Collects marketing campaign performance data across multiple channels
Analyze current and historical trends to make predictions about future events.
(Based on 36 reviews)
Communicate complex information clearly and effectively through advanced graphical techniques.
(Based on 65 reviews)
Big Data Services
Ability to handle large, complex, and/or siloed data sets.
(Based on 41 reviews)
Converts data formats of source data into the format required for the reporting system without mistakes.
(Based on 50 reviews)
Ability to (re)structure data in a manner that allows extracting insights fast and accurate.
(Based on 43 reviews)
WYSIWYG Report Design
Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get)
(Based on 45 reviews)
(Based on 48 reviews)
Sandbox / Test Environments
Mobile User Support
(Based on 7 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Breadth of Partner Applications
(Based on 51 reviews)
Ability to track historical data.
(Based on 14 reviews)
Track metrics in real time with consistent and frequent updates.
(Based on 19 reviews)
Receive email reports and notifications regarding metric.