What do you like best?
The ability to import fields into a form, and then theme the form to match our company's branding. The fact that the app llives inside of Salesforce, makes it easy to relate the fields.
What do you dislike?
Can't think of anything, but if you want advanced functions, you need to get your hands dirty.
The online documentation needs more information on how to do more with the app. Maybe more examples but using case studies is good, but visual examples would help in creating documents on our end. Some of the setting up of the template is cumbersome. Also, activating users is a pain, since we have to do a 2 step process. And then the user receives an error on their end where they have to click twice on the authorization.
Recommendations to others considering the product
You will need some skills in graphics or template layouts, to accomplish a professional looking form. The more work you put into it, the better the results will be.
What business problems are you solving with the product? What benefits have you realized?
Generating forms that would normally take a rep 45 to 60 minutes to complete, has been reduced to a click of a button. We have increased category share in one of our segments by 3%, which equates to $4MM a year. Also saved 600 man hours by creating an automated form that extracts data from 2 salesforce orgs. Users are liking the ease of accessing the form and automating it to increase their productivity is a huge plus. We are considering other areas where we can utilize this app and increase ROI and increase other users in the company to use the app.