My company does a lot of social listening work. We need easy ways to get the data we need for a variety of different analyses. NUVI has been my favorite tool to use for both the low price and the incredible flexibility of the tool. Below are my favorite bits of NUVI:
* Dashboards - The standard dashboards are very client friendly. I initially starting using NUVI as a tool I platform I can easily project in my clients' social offices.
* Reports - Out of all the social listening tools, NUVI has the best standard report templates and the best customization options. I've been able to shorten our weekly social listening reporting process from hours to just a few minutes.
* Boolean - NUVI has the easiest Boolean builder of any social listening platform. For those not accustomed to building blocks of Boolean, NUVI has a few fields to fill out that will do it for you. In a few hours, I've trained interns to build rather complex Boolean that used to require experienced analysts.
* Live Mention Stream - For real time activations, nobody can beat NUVI's real time stream. Down to the second, I've used NUVI to effectively run Super Bowl parties, live Twitter chats and event surprise and delight campaigns.
* Facebook - NUVI is one of the only platforms offering private Facebook data!! 'Nuff said.
In general, the flexibility of the platform is fantastic. I've been able to easily create monitors for keywords, monitors that track a list of specified handles, influencer identification, been able to pick out markets most important to brand based on conversation density, and easily create charts comparing the volume and sentiment of conversation around 100 influencers on a week to week basis. In my experience there are no other tools that can handle this breadth of activity (especially access to private Facebook data), especially within the price point.
I'm primarily using NUVI for the following:
* brand monitoring
* tracking shifts in sentiment as a means of measuring creative effectiveness
* audience profiling
* influencer identification
* influencer ranking
* channel monitoring