We are a market research and strategy company. We have been NUVI customers for about 2 years now and are extremely satisfied with NUVI. We use NUVI for 3 primary areas: Social media brand promotional campaign tracking, competitor brand tracking, and front-end social media data collection.
We really like how NUVI is able to track hashtags, influencers, and key words across various social networks. NUVI can also compare monitors side by side, which is helpful when comparing brands and topics. To execute comparisons, NUVI graphs out all activity during any time frame you select, which allows you to see trends and peak activity.
It is great that NUVI also allows us to see comments in real-time as they are posted. Additionally, if we need to gather data from the past, NUVI allows us to do a 30 day back pull for additional insight at no additional cost. NUVI then allows us to download the social media comments we gathered into Excel csv files for easy analysis.
As a research company, we require everything we do to be accurate and precise. NUVI uses Boolean logic and allows us to program social monitors in a way where we can refine the noise and maximize our efforts in gathering quality social media data.
We find the NUVI team to be very helpful, smart, and friendly. The staff goes out of their way each week to make sure that we have what we need.
The NUVI sentiment tool we find is not very accurate.
Secondly, NUVI no longer captures Facebook data. NUVI used to be an all inclusive package, but now offers Facebook monitoring under a new service extension at an additional cost.