Oktopost

(53)
4.4 out of 5 stars

Oktopost is a Social Media Marketing Platform designed for professional B2B marketers

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Showing 56 Oktopost reviews
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Oktopost review by <span>Anna H.</span>
Anna H.
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Invitation from G2 Crowd
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Oktopost - a social share tool that WORKS for big accounts!

What do you like best?

In our company, we manage 11 different brands and we do it all through Oktopost. We've added about 35 profiles between our 11 brands with accounts on Facebook, LinkedIn and Twitter. Creating social media posts and sharing them on all these channels is easier than it ever was on Hootsuite. There are almost no marketing tools out there that accommodate our complex business model, but Oktopost does it with flying colors. It also has great analytics that you can filter to see each brand and each channel, or the overall health of your account. You can see how many posts you sent, how many engagements were created, down to clicks and conversions. You can integrate with Google Analytics to set goals and you can see your top performing posts. Lots of great features. You can even use Oktopost as an internal employee advocacy tool that is really easy to use for your employees to share your company posts - and includes a leaderboard for incentive (though the employee advocacy tool is an extra cost).

What do you dislike?

Our accounts do disconnect quite frequently, and we have to re-connect them to post through Oktopost. I also wish it had Instagram.

Recommendations to others considering the product

It seems a little pricey at first look but is worth the money and blows competition out of the water when it comes to social media management for large organizations.

What business problems are you solving with the product? What benefits have you realized?

Oktopost is great for our social media needs, between posting on our many MANY accounts and giving us analytics on our posts. I also loved the employee advocacy tool when we had it.

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Oktopost review by <span>Lacey M.</span>
Lacey M.
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Verified Current User
Organic
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BEST B2B social listening tool for analytics, reporting, and posting

What do you like best?

The in-depth reporting is absolutely the best! If you're part of a data-driven marketing team that needs to prove the value of social and track conversions down to the dollar, Oktopost is absolutely the best. Also, the UX/UI is amazing! We do not have a dedicated social media person and the ease of use of this product is a top reason we chose Oktopost.

What do you dislike?

Any needs that haven't been met are usually based on the specific social platform not playing nice with others.

Recommendations to others considering the product

If you have a social media strategy, and want to truly get something out of it, use Oktopost.

What business problems are you solving with the product? What benefits have you realized?

For the first time, we are tracking inbound conversions from social media. Those previously were being attributed to organic or direct traffic, which was taking away from our efforts. Now we can track the customer journey and better understand social engagement with our content. Also, looks like our social engagement is best-in-class...that's been an amazing stat to share with leadership.

What Social Media Suites solution do you use?

Thanks for letting us know!
Oktopost review by <span>Mario B.</span>
Mario B.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Oktopost is a must buy for any B2B Social Marketer

What do you like best?

Awesome Social Media Management tool. Advocacy and Analytics are great, and we are tracking conversions and revenue attribution to social, and loading it directly into our Marketing Automation. Just excellent!

What do you dislike?

I used to miss having a Customer Service function within the tool, but they pretty recently released that service too, so it is pretty much all I need (and more)

Recommendations to others considering the product

I would clearly give it a go

What business problems are you solving with the product? What benefits have you realized?

I wasn't able to truly recognize the impact of social upon our pipeline generation. Now, however, I can track if a Sales Accepted Lead today came to our database after a form fill out really got to know us through a social post in tweeter that one of our advocates sent 2 months ago. We are also doubling social engagement numbers since we are putting Social Advocacy in place.

Oktopost review by <span>Kaitlyn M.</span>
Kaitlyn M.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Easy to Use & Effective

What do you like best?

Oktopost has all the typical features you would expect to see in a social media management & analytics tool. But the one feature that stands out that has been very useful for my team and I has been the campaign tracking. We are able to tag all related messages to a campaign, see the individual calendar for those messages, and later assess the performance with the campaign analytics tab.

What do you dislike?

I wish there was more app integrations and small features that Hootsuite has, but in the end those are more "nice to have", not make or break it features, and I know that Oktopost is actively improving their platform to satisfy their customers.

What business problems are you solving with the product? What benefits have you realized?

One major benefit has been the social conversion tracking. It helps our company measure the impact of social messages and learn more about how social is a part of our marketing funnel.

Oktopost review by <span>Aly N.</span>
Aly N.
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Verified Current User
Invitation from G2 Crowd
Reviewed On

Well-rounded—in experience and service.

What do you like best?

It conglomerates the platforms I'm working on into one space, which is such a headache reliever. They also have some of the best customer service I've experienced from an online vendor in a while. Updates are frequent, questions are answered, and social media is handled. Can't get much better than that!

What do you dislike?

There's not much you can do within the platforms, themselves, from Oktopost, which is kind of a bummer sometimes. I don't really mind it (especially not enough to stop using it), but it'd be cool to be able to go deeper within the program.

Recommendations to others considering the product

Give it a try! And if you have any questions, reach out to their CS. They're super helpful.

What business problems are you solving with the product? What benefits have you realized?

By assembling all the platforms I'm posting and linking to in one space, it minimizes the possibility that I may neglect one or forget something, etc. It's really convenient and makes part of my job a lot easier.

Oktopost review by <span>David R.</span>
David R.
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Excellent Social Media Management Platform

What do you like best?

Oktopost makes it incredibly easy to schedule, view and analyze social media activity across all major engagement networks. Utilizing the content sourcing tool, along with an intuitive campaign structure, allows the user to fully understand what messaging is working and replicate success. Analytics reports are easy to understand and batch all networks together for a complete view of all activity. The added Marketo integration gives you more insight into what messaging resonates with your prospects and customers, allowing you to tailor the best messages for the highest intent audience.

What do you dislike?

The tagging feature could use some refining - you can tag on a campaign level, but not a post level. This means if a campaign includes many different types of content, you can't split down the analytics to a view that makes sense. However the team is very open to suggestions and incorporate feedback into future releases.

Recommendations to others considering the product

Make sure your automated marketing systems are included in integrations. Those benefits take Oktopost from a nice management solution to a powerhouse.

What business problems are you solving with the product? What benefits have you realized?

Audience targeting, detailed analytics, and consistent access to external content.

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Kate from G2 Crowd

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