Olapic

3.8
(9 reviews)

Olapic is a Visual Commerce platform that tells your brand's story with customer photos & videos, helping you manage the shopping experience and sales.

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Showing 9 Olapic reviews
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Olapic review by Shai V.
Shai V.
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"Great way to build a library of user generated content"

What do you like best?

We now have a library of user generated content that we can use alongside our own images. Easy to use interface after the recent update and streamlined rights collection. Robust tagging and search features. Image recognition capabilities are cool. Fast and helpful technical support.

What do you dislike?

The platform is at the mercy of Instagram APIs. If a feature gets cut off by Instagram (such as the ability to collect photos from a location tag) then you become unable to collect certain photos that you could before. It's quite expensive to licence, so probably wouldn't be suitable for smaller businesses.

Recommendations to others considering the product

Ensure you have a good community of contributors who are passionate about your product/service. The licence fee can be expensive, so ensuring that you have sufficient content to make it worthwhile is necessary. Discuss the implementation of the platform with your web, marketing and legal teams, as you will need their support. The onboarding team are very helpful and continue to offer support.

What business problems are you solving with the product? What benefits have you realized?

We were looking for a platform that would allow us to monitor Instagram and Twitter for UGC images and help us to categorise and display them on our website and other properties. We also needed an efficient and robust way to obtain rights to use the photos. We demoed a number of products and Olapic fit our needs best.

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Olapic review by Ali P.
Ali P.
Validated Reviewer
Review Source

"Excellent User Experience"

What do you like best?

I love the analytics tab for Olapic. The amount of information you are able to pull from this is astonishing and really insightful. We were able to figure out what products we needed to market better and which ones we needed to push on social. The dashboard was quick and easy to use and all very self explanatory.

What do you dislike?

I found it hard to figure out which pictures I needed to follow up on for the rights approval. Some of the people did approve to have us use their content but they just didn't type in the rights message the correct way. Maybe if there was a way to filter by the ones that are awaiting approval and then also pull in the comments so you can see if there are any responses.

What business problems are you solving with the product? What benefits have you realized?

We used this to figure out what we need to push more of on our social media and to figure out how our customers were responding to certain products. It was interesting to see what they engaged with. We were also able to see who our top influencers were which was great because we could figure out which bloggers we should gift to more often.

What User-Generated Content solution do you use?

Thanks for letting us know!
Olapic review by User
User
Validated Reviewer
Review Source

"Olapic used to be great"

What do you like best?

Olapic used to be great. It was the first user generated content aggregation platform I ever used. It was efficient, had great customer service and really seemed to be on the cutting edge of technology. The curation process, prior to Instagram's API changes and GDPR issues, used to be painless. The media library used to be organized well and was easy to navigate.

What do you dislike?

Since Instagram's API changes, GDPR and what seems like some internal changes at the company, Olapic has done a 180 in ease of use, efficiency and customer service. It takes weeks to get answers, things change on the platform and users are not told about it until after with a quick email. The process of asking for rights to UGC is now archaic and way behind other tools in the same class. Beyond this, there needs to be more elevated levels of access to the platform for varying types of users (think Facebook: admin, editor, moderator, etc.)

Recommendations to others considering the product

While this tool technically works, it is behind the times in pricing, customer service and transparency. Inquire during the RFP process about who your day to day contact will be and how long they have been there. The turnover seems to be high (we had 4 account managers in 2 years.)

What business problems are you solving with the product? What benefits have you realized?

We use UGC aggregated via Olapic on social and in emails. UGC has a sense of authenticity that we cannot get with branded photoshoots or stock.

Olapic review by User in Higher Education
User in Higher Education
Validated Reviewer
Verified Current User
Review Source

"Olapic"

What do you like best?

Olapic is great as it works like an alternative image bank. It also makes searching for relevant images really easy.

What do you dislike?

There can be issues when Instagram make changes, but Olapic normally finds an alternative solution fairly quickly.

Recommendations to others considering the product

Would definitely recommend this product if you want to use user generated content, as it's very easy to use.

What business problems are you solving with the product? What benefits have you realized?

It allows us to use student generated content and solves the problem of not having enough photographs for marketing materials.

Olapic review by Administrator in Apparel & Fashion
Administrator in Apparel & Fashion
Validated Reviewer
Verified Current User
Review Source

"Up and coming, flexible company with solid concept"

What do you like best?

The company is a great concept and they are always adding new features and services

What do you dislike?

Some account managers are a little prone to up-selling before maximizing on current purchases/solutions. The solution is fairly buggy and inconsistent, but it is a really new technology so I give them the benefit of the doubt here.

Recommendations to others considering the product

If you are not comfortable or happy with your account manager, request another one. Partnering with a personality you can work with will make a huge difference in having this solution benefit your business. Keep in mind that they are still a startup and expect the platform and workflow to be buggy, since they are relying heavily on the social media APIs.

What business problems are you solving with the product? What benefits have you realized?

The solutions closes a major gap in managing UGC in a quick, usable, revenue driving way. We're able to link users directly to the products featured in the UGC content and measure the ROI from each photo. Its a very simple, straightforward solution.

Olapic review by User in Cosmetics
User in Cosmetics
Validated Reviewer
Review Source

"Olapic Experience"

What do you like best?

Relationship with the account manager for our brand is solid. She is always willing to help and provide the right documentation or is ready to help us with our questions/concerns. New dashboard is easy to work in. Concept for driving revenue through UGC is on trend for our landscape.

What do you dislike?

Moderation process takes a bit of time and the streams are a little buggy. I find that some content/imagery that I would like to show on the gallery won't pull through due to "off-brand" guidelines that were previously established but turnaround time is not always the quickest.

What business problems are you solving with the product? What benefits have you realized?

Working with major social influencers/bloggers helps us feature their "get the looks" photos and provides more approachable and accessible content.

Olapic review by User in Entertainment
User in Entertainment
Validated Reviewer
Review Source

"Good product "

What do you like best?

ability to connect with out most loyal customers and get USG content up and organized

What do you dislike?

platforms can somethign me be buggy, cant upload from facebook due to privacy policy which is annoying

Recommendations to others considering the product

if you use generated content to generate revenue for your business it should definitely be looked in to

What business problems are you solving with the product? What benefits have you realized?

organizing and using user generated content in our world

Olapic review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Review Source

"Great way to get UGC on our site!"

What do you like best?

That it's real content and can be tagged directly to products. We have seen a great ROI on product pages that have the user generated content tagged. People like seeing the UGC.

What do you dislike?

It doesn't pull content from Facebook, which is because of privacy settings. However, it would be nice to have it pull from there, because many users upload only on Facebook.

What business problems are you solving with the product? What benefits have you realized?

Getting more user generated content on our site, specifically product pages. It also helps with customer engagement.

Olapic review by User in Apparel & Fashion
User in Apparel & Fashion
Validated Reviewer
Review Source

"Olapic review"

What do you like best?

what I like most about olapic is how organized it makes getting information on social media

What do you dislike?

what I dislike most about olapic is the price tag. its very pricey especially for a small company or business

What business problems are you solving with the product? What benefits have you realized?

organizing data and finding new influencers and bloggers to work with

Kate from G2 Crowd

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Olapic
3.8
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