What do you like best?
I like how simple it is for us to be able to make split tests happen quickly and easily. Most importantly, I don't need to get the design team to make a brand new design from scratch, instead we can use the very simple to understand WYSIWYG editor to make it happen.
We've been able to scale very quickly with this and don't have to involve alot of extra people. We're a small company and instead of having an entire department of 10 people dedicated to this, we've got 1/2 a person here and there. The software allows us to actually make data-driven design decisions (lots of Ds!) very quickly.
The customer service has been FANTASTIC. I've sent in alot of feature requests over time and it's been very valuable for for us to not only get responses on when they happen, but they're often implemented quickly. It's great to feel like we're part of a great product that's easy to use and easy to follow.
What do you dislike?
Now that they're transitioning from Marketizator to Omniconvert, there's a bit of clunkiness on the back end, but overall the experience is great.
Recommendations to others considering the product
Try it. Seriously - give it a whirl on your website or another one and see what you get out of it.
It's VERY simple for us to use. It takes about 30 minutes from start to getting a test setup to happen. So try it out and dedicate 30 minutes to getting everything put together and let it go!
Why would you leave money on the table!?
What business problems are you solving with the product? What benefits have you realized?
How can we get more leads and sales! At the end of the day, that's what it's all about, right?
We're a small marketing agency with a TON of clients. It's allowed us to help our clients see real gains in their website conversion rate and then make those changes happen quickly. We've had one client who saw a 50% increase in contact forms from one change we made. We couldn't have made that change without the product being SO easy to use.
It shows alot of our team that's held up in "old thinking" how we can quickly iterate to make our designs and websites work better.