Omnisend

4.7
(131 reviews)

Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.

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Omnisend review by Jason D.
Jason D.
Validated Reviewer
Verified Current User
Review Source

"Amazing Marketing App would recommend to anyone who is looking at a marketing automation "

What do you like best?

Have used so many marketing apps on shopify and this one is so far the best!! So easy to use. Definitely would like to see more things added to this app, like reviews and more widgets. So far i love it and we will continue to u s e t h i s product. I think the layout and how we dont need any coding to set this up is the best thing about this app. Its literally like a plug and play platform. Try it for yourself and see. You will not be sorry.

What do you dislike?

Nothing everything seems to be good. Maybe add a contact form for your website. but otherwise there is nothing bad to say about this app yet :)

Recommendations to others considering the product

if you are looking for something easy to use try omnisend. It does it all for you autoamtically was so easy to use and setup with shopify. Anyone who wants to try this out for the free trial i would recommend and know you would continue to use it as we have. Being a small business we are very happy to continue to use this product and would recommend it to plenty of people

What business problems are you solving with the product? What benefits have you realized?

marketing automation, to make it easier for us to send emails and track abandoned carts and send marketing emails. This is definity something we will continue to use on our marketing campaigns. I dont see anything wrong with this product at all

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Omnisend review by Crystal G.
Crystal G.
Validated Reviewer
Verified Current User
Review Source

"Great Features"

What do you like best?

I like using this program because it is very easy to set up. I immediately saw the program working people came to my website. Once I set up the different features, it was basically on autopilot. Setting up a database can be ver tedious but this was very easy and simple. The email that are send out are very professional looking. The emails are sent out at the right time as if you are interacting with the customer yourself. It is one less thing you have to worry about. Als the newsletter is really easy to use with the templets that are provided.

What do you dislike?

There is nothing that I dislike about the program.

Recommendations to others considering the product

Great program. They have a free trial so you have nothing to lose. Once you try it you will love it.

What business problems are you solving with the product? What benefits have you realized?

The business problems that I am solving with the program are the newsletters, abandoned cart, welcome email. thank you email, etc. It basically takes care of all the correspondence you need to send to your customers.

What Marketing Automation solution do you use?

Thanks for letting us know!
Omnisend review by Cory F.
Cory F.
Validated Reviewer
Verified Current User
Review Source

"Exceptional design and UI, not as many automation features as Mail Chimp"

What do you like best?

I love the ease of use. It is simple to set up and the prompts to move you from one campaign to another and further the development of your business is effortless and very helpful for a newbie like myself

What do you dislike?

I didn't like getting the rug pulled out on the "paid features" after the trial. I was barely started, it took me time to create them, and they were ended with a prompt to pay. I wasn't aware this was going to happen and I was soured on your company as a result. I spent a week telling people about how great your app was, how it was going to help my business grow, and how the service turns to paid features at scale. By then it will make sense to and I'll be happy to as the app is great and intuitive, etc. Instead, it felt like a bait and switch, especially when I discovered Shopify no longer supports MailChimp and some of the "paid features" on your service are available for free at a small scale (where I am) on MailChimp.

Recommendations to others considering the product

Paid features are worth it if you are to scale, otherwise use other free services (if available on your sales platform) to get you there. Omnisend is very user friendly and the design is intuitive. Free features are limited compared to others in the industry, but paid features and UI are superior.

What business problems are you solving with the product? What benefits have you realized?

I'm a one person team trying to get this up and running. The professional templates and atomization was going to be a huge help to get me to a point where I could justify paying for your service. It was unfortunate that they were ended as you had a loyal, vocal supporter of your app and I was looking forward to getting to scale to pay for the service. Instead, I was frustrated and looking to leave Shopify just so I'd have access to MailChimp.

Omnisend review by Alyse S.
Alyse S.
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Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Best Email Service!"

What do you like best?

I love the way it integrates so easily with Shopify. Also, this is the easiest email software to use. Email marketing is not my strong point, but Omnisend makes it much easier and less time consuming for me. The best thing about creating emails with Omnisend is that I can easily and quickly add my products directly from shopify into the emails. Way less time consuming than adding products one by one or having to add in images and info seperately. The emails turn out looking great everytime and my customers seem to be engaging with them more than before. I can definetly see where this service will help me increase sales in the very near future.

What do you dislike?

Haven't found anything so far that I don't like. This service is great and very easy to learn.

Recommendations to others considering the product

Definitely give it a try. Just within the free trial period, you will begin to love it. Plus, if your just getting started, their free plan has a ton of great features.

What business problems are you solving with the product? What benefits have you realized?

I am able to be more consistent with sending emails out to my list since Omnisend makes it so much easier than other email software I have used in the past. I have so much extra time to work on other areas of my business now. I also don't dread creating emails to send to my customers now.

Omnisend review by Amir M.
Amir M.
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Verified Current User
Review Source

"Quality app "

What do you like best?

that you can view live stats to see where the traffic is coming from on your store and also their actions on the store, the pop ups are very good and customise able which helps a lot to get customers emails and the ease of use is up there with one of the best i have ever used.

What do you dislike?

Nothing which i dislike with the app everything i have used works perfect for me nothing i would change in terms of the app but maybe add a few more features which link with shopify to drive either more traffic and conversions but other than that everything works perfect

Recommendations to others considering the product

definitely use this as an email marketing platform very easy customisation and easy to use

What business problems are you solving with the product? What benefits have you realized?

helps with capturing emails and tracking what goes on with my website, also very good for email marketing despite not doing much work with email marketing i enjoy using the app and i am always checking it to see if there are any new things or little tricks i can learn

Omnisend review by Özgür G.
Özgür G.
Validated Reviewer
Verified Current User
Review Source

"Viva Omnisend"

What do you like best?

I had no idea about serving the visitors of my website an awareness that the shop has different types of discounts. So I used Omnisend on my landing page/pages and I showed the visitors that I have via Omnisend. What I liked so much is Omnisend gave me the idea to do this. I am very happy. Also Omnisend has additional tools to improve your everything on your website marketing. Most probably I will use these additional things to see how it will work on my side.

What do you dislike?

For now I have nothing to dislike. I just started to use Omnisend and the basic solutions. I believe that I will not face any dislike things. The standart dislike is to be that if you go over standart package of use it is going to be expensive for customers like me. They can do additional usage prices.

Recommendations to others considering the product

It is perfect for a start with Omnisend. The trial period is enough to decide to go on or not. I highly recommend that use it, follow the statistics and decide easily.

What business problems are you solving with the product? What benefits have you realized?

To welcome to my visitors. And also what I was thinking to do on my website, Omnisend has the ideas and applications. Also it gives motivation to go further on some ideas to give awareness to the potantial customers if they visit the website. I believe that Omnisend will solve my e-mail marketing issue. I haven't tried yet but ASAP i will use it.

Omnisend review by Guilherme Melo F.
Guilherme Melo F.
Validated Reviewer
Verified Current User
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"Better than anything else I've ever tried."

What do you like best?

I have been working in the marketing field for not a very long time, I've tried a few tools however. For a few months I've tried Mailchimp like most, however, after those few months there was pretty much nothing else for me to discover or to do. However after that I tried out Omnisend, an acquaintance told me about it. And I have to say it was Fantastic. Every issue is solved fast with their support, they communicate via any channel you try to reach out for them. And of course the best of all - features and the speed they present new ones. Omnisend is truly a versatile tool for any kind of user. Oh and they have spanish version!

What do you dislike?

I really like having all my marketing channels in one, hope in the future something like that Omnisend will be able to provide.

Recommendations to others considering the product

Make your life easier with it really. You don't have to be a professional to look professional.

What business problems are you solving with the product? What benefits have you realized?

I had issues with newsletter templates, I am not a very artistic or a coder for that matter. With Omnisend I can prep templates in an easy manner. It really is only a few clicks, dragging or color change, but the result is always very professional.

Omnisend review by Cassie L.
Cassie L.
Validated Reviewer
Verified Current User
Review Source

"Finally - An Email Platform That Fulfills All Your Needs"

What do you like best?

I've been using Omnisend for the past six months and and all I have is praises. I've been looking for a marketing platform that would have it all. And they do!

Automation, signup forms, reports, popups, newsletters, boosting features... And you don't need additional platforms for such features as wheel of fortune for example. Also major props - fantastic support, they are easy to reach and very helpful.

Omnisend just has this very youthful and smart view when it comes to business and their own platform. They are always looking for ways to improve, listens to customer complaints and comes up with new and awesome features in short periods of time.

What do you dislike?

Not much to dislike really, only maybe I'd like their upcoming features to be live NOW, just because I can't wait that long haha.

Recommendations to others considering the product

Try it out for free. They have that option, in that period try out as many features as you can. I bet you will love the tool instantly. Also the price is great for what they offer, plus they do discounts from time to time, you just have to look for them.

What business problems are you solving with the product? What benefits have you realized?

Mostly with other tools I always was missing some kind of feature that was essential to me. Maybe their automation workflows we're poor, maybe they didn't provide quality report tools, maybe their support was non-existent. With Omnisend I have no troubles yet.

Omnisend review by Susan I.
Susan I.
Validated Reviewer
Verified Current User
Review Source

"Have been using this software for over a year now & very very happy"

What do you like best?

#omnisend is awesome! I have been a customer now for over a year & been very happy. I shopped around a lot and tried out several different platforms, but honestly have found Omnisend the most user friendly, cost effective maketing software which takes care of all your online marketing.

What do you dislike?

To be honest, there isnt any issues with this platform that I can report on. Any issues we have had, the support you get day or night from Omnisend is second to none. They work quickly to fix any issues & ensure you are 100% happy once its fixed.

Recommendations to others considering the product

I would recommend trialling the product, as you wont be disappointed , its so easy to use & integrate into your site. You wont need any other email makerting software. This software is cost effective and fantastic to use.

What business problems are you solving with the product? What benefits have you realized?

We have used Omnisend for our email marketing, its amazingly easy to use and quick to get a grasp of. I use shopify & it links in with my site & you can select products from there, which is one of its best features (as all other platforms I looked at you had to manually upload all products and links), I use it to collect email addresses on our website, and for re-targetting / abandon cart emails, which are super effective.

Omnisend review by Carol M.
Carol M.
Validated Reviewer
Verified Current User
Review Source

"Simply perfect "

What do you like best?

Omnisend is an amazing platform when it comes to marketing automation. A very flexible, easy to use interface combined with affordable and fair pricing becomes a professional and desirable marketing platform - which omnisend is.

I advise any future marketers to look into Omnisend - You will not be disappointed.

What do you dislike?

I am a perfectionist from start to finish and when creating campaigns sometimes I am met with small difficulties but all in all, nothing too serious.

Recommendations to others considering the product

Omnisend is very easy, and the result is very good, try it.

What business problems are you solving with the product? What benefits have you realized?

I've never tried automation before Omnisend simply because I found it too complex. As a person who tries to keep as much information in their head as possible I simply to not have the time, nor power to keep up with different kinds of advertising opportunities. Automation was one of them, but with Omnisend and their easy to set up auto flows I began to introduce automation into my campaigns and I can safely say - it is truly great.

Omnisend review by Patrick O.
Patrick O.
Validated Reviewer
Verified Current User
Review Source

"Who knew marketing can be this much fun?"

What do you like best?

Omnisend is not my first email marketing application, I had a few before and after having a mediocre experience I started to look for something new and perfect - and I've found it - Omnisend. And now, Omnisend is taking a newer and better approach and going to marketing automation field which is fantastic.

Omnisend has a very fresh and great approach to marketing, they suggest new and interesting features that actually work, I appreciate to have this very amazing marketing tool a part of my business, I do feel it helps me and makes my campaigns much more successful.

What do you dislike?

They could provide a longer trial in my opinion. Sometimes a month is not enough to experience all of their features simply.

Recommendations to others considering the product

If you feel lost with your marketing and business go with Omnisend. With the help of their knowledge base, blog and other updates you will get the hang of marketing very very fast and very easy. Good luck

What business problems are you solving with the product? What benefits have you realized?

My main issue is this - how much do I bring and how much do I get and my own goal is to invest a lot less and get a lot more, and with Omnisend I feel like I actually managed that. I was able to get a whole variety of features (we're talking marketing automation - welcome, birthday, cart reminder emails, we have segmentation, we have A/B testing, we even have SMS!) for a very little investment. I think the starting price is somewhat 8 or 12 dollars. It depends on what you need and your contact base.

Omnisend review by Jackson R.
Jackson R.
Validated Reviewer
Verified Current User
Review Source

"Omnisend is a premium triple-A E-mail service. It pays for itself tenfold."

What do you like best?

Omnisend offers the ability to effortlessly create e-mail list segments based on factors such as country, or how many orders the user has placed. This means I can better target my customers without an onslaught of manual data entry.

This is especially effective when creating tiered VIP lists or special offers to specific customers. I also send different e-mails to different countries as marketing needs to be as tailored as possible. Especially useful when offering a seamless experience via price, shipping times etc.

www.norseblood.com

#omnisend

What do you dislike?

Cannot preview e-mails for different devices meaning the default preview isn't always accurate.

www.norseblood.com

#omnisend

Recommendations to others considering the product

A free service is great until you want to be serious about your business.

If your business doesn't want to be considered a hobby, Omnisend is the way to go.

What business problems are you solving with the product? What benefits have you realized?

Customer segmentation

Bulk e-mails

Importing/exporting e-mails & effective paper trail creation

Omnisend review by Kapil G.
Kapil G.
Validated Reviewer
Verified Current User
Review Source

"Amazing app"

What do you like best?

Simply amazing app for managing everything related to your email marketing whether it is card abandonment or newsletters this thing manages everything well.

Newsletter creation is a single step easy to use feature of this product.

Best application for the people who have little time to manage all things at a single stop.

What do you dislike?

The interface can be made much better, but that's user perspective.

Functionality is what is needed by the store owner the most.

Recommendations to others considering the product

This is a one stop solution for all of your marketing needs. Everything can be automated related to your promotions.

What business problems are you solving with the product? What benefits have you realized?

We are trying to solve the cart abandonment and newsletters for our subscribers so that our user base can be updated with every new collection which is released on our website.

Omnisend review by User
User
Validated Reviewer
Verified Current User
Review Source

"Best marketing automation for ecommerce business"

What do you like best?

It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on improving. I especially love their most recent order updates that allow you to send confirmation notifications.

What do you dislike?

Nothing so far - they keep adding new features every month so it's getting better and better.

Recommendations to others considering the product

Make sure you're using all Omnisend features, this way you can benefit the most as info about your customers is synced and in one place. I've started with forms but then added automated workflows like Welcome series and Cart Recovery and I see how this is giving my business way better results. So much better experience than confusing Mailchimp.

What business problems are you solving with the product? What benefits have you realized?

Marketing automation is such a must for every online store so I'm happy I've found Omnisend which covers all my needs in this area. Even more, they say they gonna add even more channels in their automation workflows this year so it should be even more powerful. Can't wait!

Omnisend review by Al A.
Al A.
Validated Reviewer
Verified Current User
Review Source

"One of the best mail services"

What do you like best?

amazing customer support and email templates. I like the idea that i can setup a quick email chain by following a simple wizard.

What do you dislike?

i have experienced emails ending up in junk or spam folders but it has been inconsistent. I can't put my finger on what might cause this but it is a concern never the less.

Recommendations to others considering the product

for Top notch customer support and great feature set , you'll need to give this product a try. I have tested other apps and Omnisend has by far been the best one yet.

What business problems are you solving with the product? What benefits have you realized?

I am utilizing an email capture form to expand my email list , i also use the service to send follow up emails to customers.

Omnisend review by Kristin Michelle B.
Kristin Michelle B.
Validated Reviewer
Review Source

"A new way to email"

What do you like best?

What I like about Omnisend is their modern formatting. It is easy to use, complimentary to my business model, and it is visually appealing.

What do you dislike?

I would like to see an app for mobile maintenance as well as a better link for email list sign ups.

Recommendations to others considering the product

I would highly recommend Omnisend to anyone who appreciates a user friendly atmosphere with great technical support and analytics! When I first began using Omnisend, I found it easy to navigate. I was expecting to spend a long time familiarizing myself with the product; instead, I quickly acclimated and was able to send my first campaign with ease. Another amazing feature is that Omnisend doesn't have any hidden tricks. With many sights, you feel things are simple to operate but they are laced with hidden agendas. Omnisend is straight forward, and on its way to great success!

What business problems are you solving with the product? What benefits have you realized?

With Omnisend I am able to expand my reach, which enables me to stay in contact with my audience and maintain consistency. Something I admire about Omnisend are the analytics. I like being able to see the growth of my campaigns.

Omnisend review by Marissa H.
Marissa H.
Validated Reviewer
Verified Current User
Review Source

"Email Marketing Made So Simple"

What do you like best?

My favorite things about Omnisend are the ease is use and user friendly design that they bring to email marketing and and email capture methods. As someone with a new company, you always appreciate free services that offer so much value while also enhancing your web site and marketing abilities. Thanks so much, Omnisend!

What do you dislike?

Of course, you always want the extra features, but when you are starting out, it is not always feasible to allot money to certain things immediately. I appreciate the opportunity to share an honest review.

What business problems are you solving with the product? What benefits have you realized?

My main problems that I am currently solving with Omnisend are email captures to start building an email list and actual email campaigns.

Omnisend review by Ian R.
Ian R.
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Verified Current User
Review Source

"Really like Omnisend (more than Mailchimp)"

What do you like best?

I like the interface and workflow more than Mailchimp.It is easier to plan out scheduled/automated workflows in a more visual way. I appreciate that campaign templates include workflows, nit just email designs and the template copy is a useful jumping off point to write my own stuff instead of just latin nonsense.

The forms are solid too.

What do you dislike?

I'd like integration for free with Facebook. Mailchimp offers this so I am still using it to collect on FB then importing into Omnisend. A pain, but what can you do.

Recommendations to others considering the product

This is an easy to implement product and it integrates with Shopify.

What business problems are you solving with the product? What benefits have you realized?

driving interaction and building an email list.

Omnisend review by Lauren N.
Lauren N.
Validated Reviewer
Verified Current User
Review Source

"Best eCommerce email platform for small biz"

What do you like best?

Easy to use, has all the bells and whistles I could want. Automatic marketing flows, timed pop ups, beautifully designed and customizable forms, straight forward reporting, easy importing of addresses. It's all here for the same price as the other guys, and way more user friendly. Built specifically for eCommerce. I've used MailChimp & Campaign Monitor and this is by far my favorites. Free trial up to 15k emails a month or max 2k a day, after that it's $10 a month.

What do you dislike?

That I didn't find it sooner and that more people aren't talking about it. I swear I don't work for them, I just really appreciate this platform.

Recommendations to others considering the product

This is an amazing eCommerce email platform. I can't believe all it does for $10 a month.

What business problems are you solving with the product? What benefits have you realized?

Building our mailing list, sending out coupon codes for signing up, automatic cart abandonment emails, marketing campaign emails, newsletter, entry, exit & timed sign up pop ups.

Omnisend review by Robynne E.
Robynne E.
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Verified Current User
Review Source

"Easy to use but little ROI"

What do you like best?

I find your templates and features relatively user-friendly and that I can easily sync my products into my pre-saved templates or new campaigns.

What do you dislike?

For the low innovation, conversion rate and ROI in the emails, the pricing is extremely high. I can use the same features in MailChimp for free for up to 2000 subscribers and they are constantly adding new features and allow you more creative freedom within their platform.

Recommendations to others considering the product

If you need an easy low-level way to reach your customers with an app that you can administer right in your platform, then Omnisend is suitable.

What business problems are you solving with the product? What benefits have you realized?

Time efficiency by using an app directly integrated within my store.

Omnisend review by marie kristalyn z.
marie kristalyn z.
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Verified Current User
Review Source

"Amazing App"

What do you like best?

I just sent my first email marketing campaign with Omnisend. I was pleasantly surprised at the intuitive navigation, flexibility and editing tools available. I would highly recommend this solution to those seeking an efficient and user friendly email marketing campaign solutions provider. I'll likely explore more features on my next campaign as I review additional functionality.

What do you dislike?

None at all. This application is really great! Very easy to use

Recommendations to others considering the product

It is very easy to use wherein there is an automated template and flow you can select for you to easily send an email to your customers!

What business problems are you solving with the product? What benefits have you realized?

None. I cannot think of anything

Omnisend review by Administrator in Legal Services
Administrator in Legal Services
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"Simple to use. Useful features. Powerful platform for my business"

What do you like best?

I like not fancy, but good structured style of platform and communication with me. Platform has very very useful features. I like to implement it into my business marketing process. And it is nice that we could use Facebook contacts soon

What do you dislike?

Main things are fine, we are happy about Omnisend. As we are active on FB, would like to get Facebook Custom Audiences sync faster.

Recommendations to others considering the product

With Omnisend we are many years, since their were Soundest. Interesting to grow together with them, They are strong and on time of implementing new features.

What business problems are you solving with the product? What benefits have you realized?

While we use Omnisend platform we are focused on target thing. We are on time when sending emails for abandoned cart recovery. also it is nice to use pop-ups to get new subscribers. It is nice not to much disturb visitors while their browsing our store or subscribe for getting news (according to their suggestions). Thank you for templates - their are cool.

Omnisend review by Garv K.
Garv K.
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Verified Current User
Review Source

"Best Exit-intent popup and mailing app for Shopify!"

What do you like best?

Automate your welcome and abandon cart emails! Plus get an amazing exit-intent popup! Also you can create multiple automation emails with a few clicks! Very nominal fees and amazing app+support!

What do you dislike?

Nothing at all. The only thing I can suggest is also give an option to select the device targeting for a form i.e. mobile or desktop. Right now we can only check "show on mobile" yes or no, but if I want a different form for mobile and different settings for desktop that's not doable.

Recommendations to others considering the product

NA

What business problems are you solving with the product? What benefits have you realized?

Automating emails and using the exit-intent popup to collect leads

Omnisend review by Shakib M.
Shakib M.
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Verified Current User
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"Perfect for beginners trying to expand business"

What do you like best?

I love how simple it is to set up a landing page or set up automating emails for new customers who sign up. I also like the information it gives based on visitors and who subscribed. I also like the different types of campaigns I can pick.

What do you dislike?

I dislike the limited landing page options, and i cannot change the color of the font based on different background color.

Recommendations to others considering the product

I highly recommend it for a beginner that is new to e commerce and marketing.

What business problems are you solving with the product? What benefits have you realized?

How easy it is to get leads and customer emails. How easy it is to keep track.

Omnisend review by Aurelija K.
Aurelija K.
Validated Reviewer
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"Powerful and easy"

What do you like best?

How easy it is to get started. Compared to the rest of platforms I've tried, you really need to "learn" the interface and the whole set up process to get something out. Not with Omnisend. Newsletter templates and automation workflows come out-of-box, which helps to start in minutes. At the same time, Omnisend is powerful enough to customize email content in any way you want, so the platform feels balanced for speed and customization.

What do you dislike?

More newsletter templates would be nice to have, yet no major complains.

Recommendations to others considering the product

I would highly recommend Omnisend to any ecommerce business. One of the best email marketing platforms in terms of cost/benefit.

What business problems are you solving with the product? What benefits have you realized?

The biggest advantage Omnisend gives to my business is the ability to manage everything in one unified platform. I finally feel like I don't need to use multiple platforms to manage subscribers, customers and newsletters, as Omnisend handles all the marketing pretty well.

Omnisend review by Moe A.
Moe A.
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Verified Current User
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"Provides professional emails & very easy to use to send emails to your customers"

What do you like best?

the simplicity of putting the campaign together, it reaches out to my customers very easy , they know what I am selling

What do you dislike?

When I go to my subscribers, I have to go from page to page to see everything, I would like the ability to search by date or newest subscriber, will save a lot of time.

Recommendations to others considering the product

I would tell them its easy to use, I have had no problems and campaigns are very professional and makes the emails look really nice, really no confusion using it either.

What business problems are you solving with the product? What benefits have you realized?

Reaching out to my online customers, some apps I had difficulties using and got frustrating to use, this is easy and can reach out to my subscribers.

Omnisend review by User in Design
User in Design
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"Omnisend is the best marketing automation platform I ever worked with"

What do you like best?

Omnisend is an amazing ecommerce marketing automation platform. With this tool I was able to boost my sales, help my business grow, increase my subscriber userbase.

Omnisend has amazing automation workflows that makes manual work easier than ever. You can send out welcome emails, thank you emails, birthday emails and of course the best ones are cart recovery emails. They helped me gain extra 15% of sales. Also, Omnisend is very easy to navigate trough, the dashboard is simplistic, UI is comfortable and you don't need any extra coding knowledge to work with their provided email templates. Omnisend 10/10 will continue to work with it.

What do you dislike?

I don't dislike anything particular or of an importance. Had some questions that we're disputed very fast with the help of their support team.

Recommendations to others considering the product

Omnisend is a fantastic ecommerce marketing automation platform for those who are simply have no time for manual work and want sophisticated automation workflows. With Omnisend it is very easy to do. The platform is comfortable to navigate trough, dashboard is excellent, support is helpful, friendly and fast and of course their other features like newsletter editor or product picker are to die for. Made my life so much easier.

What business problems are you solving with the product? What benefits have you realized?

My main problem was that I wanted to increase my sales, as well as, brink visitors back. When it comes to sales a big part of website traffic leaves without making a purchase. I was looking for a professional and sophisticated automation platform that would help me solve this issue. And with the easy Omnisend integration I was able to do that I a very short period of time.

Now my work is easy, fast, simple to do and generates me higher revenue than before.

Omnisend review by Dayib S.
Dayib S.
Validated Reviewer
Verified Current User
Review Source

"So far so good"

What do you like best?

I'm still trying out many of the features but i do enjoy the automation features it provides as apposed to drip, much better so far. Hopefully they don't get so bold as to overcharge and put "powered by omnisend" on everything.

What do you dislike?

branded content and the beta testing period is too short

Recommendations to others considering the product

Have this, its the best as for now, but also have a plan B.

What business problems are you solving with the product? What benefits have you realized?

faster workflows and automating a lot of needed production jobs. It' also helps with our analytics and implementing new features based on those analytics.

Omnisend review by Elaine E.
Elaine E.
Validated Reviewer
Verified Current User
Review Source

"Omnisend is awesome! Best email marketing software for the price."

What do you like best?

Omnisend is easy to use with great templates and integration with Shopify. They've been expanding their features a TON and came up with really cool coupon templates, sign up boxes, etc. The perfect tool for small-medium businesses! Loving #omnisend

What do you dislike?

I wish we could integrate it with shopify product reviews - I would love to send an email where a customer can review a product directly within the email rather than having to link back to my site, www.aerialyogagear.com

Recommendations to others considering the product

Great for small and new businesses!

What business problems are you solving with the product? What benefits have you realized?

Omnisend takes care of abandoned carts, marketing campaigns, and sign up forms. We've seen great improvements in all of these areas since switching to Omnisend.

Omnisend review by Jeremy N.
Jeremy N.
Validated Reviewer
Verified Current User
Review Source

"Love the app"

What do you like best?

Its really helped us at battlepatches.com to keep in contact with our growing client base. I love how user friendly it is. I literally can reach all my contacts in a matter of mins, with fresh modern and a professional looking email.

Overall I love the app.

What do you dislike?

My rate increased a little more then I planned this year, without any notice so I think contacting us with an updated pricing structure or a discount for clients who have been with you longer would be nice.. id love to see some more template designs.

Recommendations to others considering the product

Do it......

What business problems are you solving with the product? What benefits have you realized?

Its helped me grow my business, by streamlining my emails and marketing.

Omnisend review by Mitchell B.
Mitchell B.
Validated Reviewer
Verified Current User
Review Source

"Easy System to Use"

What do you like best?

It is easy to figure out without assistance. It allows emails building based on the purchase item from your store.

What do you dislike?

I think it should also provide pop ups with exit intent and features like the Privy App.

Recommendations to others considering the product

Give it a shoot. I have not used their SMS service because I have another provider for that, but Omnisend has cheaper sms rates, but not the SMS Bump App great option features.

What business problems are you solving with the product? What benefits have you realized?

I will realize personalized email targeting. I love the easy understanding platform. Its simple to understand!

Omnisend review by Hamza L.
Hamza L.
Validated Reviewer
Verified Current User
Review Source

"Awesome app"

What do you like best?

The best in the industry of email marketing , has a lot of features , I especially liked the automation features , those are great and helpful to push more orders into our store .

What do you dislike?

Nothing at all , and I'm sincere , maybe they have to put more efforts on the sms section of the app

What business problems are you solving with the product? What benefits have you realized?

It helps me perfoming cross sells , fancy order confirmations , now I have no benifits cause my business is stil growing , my experience also .

Omnisend review by Gintarė V.
Gintarė V.
Validated Reviewer
Verified Current User
Review Source

"Easy to use & many useful features"

What do you like best?

Many useful features which I can use with only one tool. The best thing is, I can send not only emails but also SMS campaigns. That helps a lot in my daily communication with clients.

What do you dislike?

It's hard to name any. Maybe, at first not all new features were working properly. However, they considered my remarks and fixed problems very quickly. Hats off to their support!

What business problems are you solving with the product? What benefits have you realized?

My main goal is to communicate constantly with my subscribers. Omnisend has many automation abilities, SMS and email campaigns. Therefore, contacting my customers has never been easier.

Omnisend review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Behavioral triggered emails increased my ROI"

What do you like best?

After some ecommerce marketing courses, I understood that instead of focusing on customer acquisition , I need to spend more time by trying to increase conversion rate in my e-shop. I tested 7 different email providers and I picked Omnisend. They support team even helped even with some strategies for automation workflows. I recommend for all ecommerce business owners to start using Browse and Product abandonment functions. I increased my ROI by 11 % in two months.

What do you dislike?

The possibility to copy-paste created automation workflows will save time.

Recommendations to others considering the product

Just get free trial and test all prepared automation workflows. This can bring for you ideas how you can better communicate with your visitors.

What business problems are you solving with the product? What benefits have you realized?

Previously my all emails were the same for everyone. I have different communication approach based by visitors behavior today.

Omnisend review by Katie G.
Katie G.
Validated Reviewer
Verified Current User
Review Source

"Easy integration, measurable results."

What do you like best?

easy of use and integration w/shopify at a reasonable cost. We were using a large competitor that was easyish but got expensive.

What do you dislike?

I'm actually pretty happy. Everything I wasn't sure about seems to be easily fixed when I start poking around a little.

Recommendations to others considering the product

Go for it. Cheaper than CC, more user friendly than some of the cheaper/free options, good data/analytics, and easy implementation without third party apps required to link.

What business problems are you solving with the product? What benefits have you realized?

Weekly menu updates for our Farm Market.

Omnisend review by User
User
Validated Reviewer
Verified Current User
Review Source

"Easy To Use"

What do you like best?

Omnisend was really easy to set up and use. I saw results right away with the Live Report of my site. This information helped me understand the strength of the Facebook Ad I was currently running and typical daily use. The Ad really did push people to my website! Also the newsletter and forms were a snap to set up. I highly recommend the free set up call they offer.

What do you dislike?

I wish there was a way to retarget customers who visit the website but who don't leave an email address.

Recommendations to others considering the product

Understand how data capture works. Omnisend makes the best use of the data that is abled to be captured.

What business problems are you solving with the product? What benefits have you realized?

How traffic flows on the site.

Omnisend review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Fresh player in the game!"

What do you like best?

So happy to have found Omnisend. I love their segmentation feature and their prices. Very fair, what you pays is what you get they say, with Omnisend what you pay is a lot less than what you get wich is a lot.

What do you dislike?

Not once I got lost in the amount of the features they have.

Recommendations to others considering the product

Try it out you will not be dissapointed.

What business problems are you solving with the product? What benefits have you realized?

I used to have a problem of simply not being good enough, which is a personal problem right? Well Omnisend helped me solve the problem and not only solve it but become a professional marketing automation and email marketing specialist all because their app is that professional.

But still - superb marketing automation features, they even have birthday email feature!! IT is fantastically converting for me.

Omnisend review by Daniela T.
Daniela T.
Validated Reviewer
Verified Current User
Review Source

"Best Email Marketing Service Ever!!"

What do you like best?

I love having a partner who I can trust my business automation everytime I launch a campaign.

What do you dislike?

Would be better to have a drag and drop builder for popups or more styles to choose. Also, a little bit confusing when designing a new one.

Recommendations to others considering the product

I would definetly recomend you Omnisend, super easy tool for Marketing Automation.

What business problems are you solving with the product? What benefits have you realized?

Automatization is really easy, you know, welcome drip emails and even abandoned carts are more easy to recover and much more!!

Omnisend review by Carly H.
Carly H.
Validated Reviewer
Verified Current User
Review Source

"Great took for a small business!"

What do you like best?

I got so much great feedback from my customers about the newsletter I mailed out via Omnisend! They were super impressed with the quality of design.

What do you dislike?

Really nothing! It took a bit to learn all the small details, but overall, it was great!

What business problems are you solving with the product? What benefits have you realized?

Trying to reach ALL of my customers. Some social media platforms are making it increasingly difficult to do business these days so I knew I needed an alternative.

Omnisend review by Satchey B.
Satchey B.
Validated Reviewer
Verified Current User
Review Source

"All in one marketing tool!"

What do you like best?

The e-mail templates are easy to use. It has also offered a free trial. And recently they have added e-mail templates and automated marketing tools which will make Omnisend a one-stop marketing tools.

What do you dislike?

The price package is too high for small business that have just started.

Recommendations to others considering the product

Omnisend is easy to use and offer free features.

What business problems are you solving with the product? What benefits have you realized?

Saving time with email marketing and deliver reports, so we can strategize our marketing plan

Omnisend review by Administrator
Administrator
Validated Reviewer
Review Source

"Much more professional than MailChimp"

What do you like best?

Our campaigns are performing better and better, so the value we get from Omnisend is increasing more each month. We compared the deliverability rate with other providers, and we were getting a better result from Omnisend. We'd been using MailChimp previously, but it was pulling teeth to get any kind of support, so we had to sift through forums to find information. Even when we were testing Omnisend with a free plan, we had 24/7 support. The design is really intuitive, and their templates were ready with just a few tweaks here and there.

What do you dislike?

The app looks a bit old-fashioned, but its both powerful and easy to use, which I think is more important.

Recommendations to others considering the product

I would definitely recommend Omnisend. It's really easy to use and it makes setting up complicated email flows really simple. There are tons of ways to target and segment your lists too. They also have customizable tags you can add to your subscribers, so you can really target based on anything that you want. I think it could work for a variety of business models, but you can tell it's made for ecommerce.

What business problems are you solving with the product? What benefits have you realized?

Omnisend let's us automate complex email flows for our customers. This means that none of our customers are falling through the cracks. We can send abandoned cart or welcome emails depending on where the customer triggers.

Omnisend review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Review Source

"Highly recommend to use this tool for your business"

What do you like best?

It is a professional platform that I would highly recommend to use. I really like its features, functionality and automation workflows. Previously, I used another platform, but this one is definitely the best! It is easy to navigate through the platform and learn how to use all features. They own a huge “knowledge base” which contains a lot of useful and updated information. When using automation workflow, you will notice that large part of manual work is done automatically. I strongly advice to use Omnisend, you won’t regret it.

What do you dislike?

I would suggest to create some more templates. It would be a benefit for some businesses who do not have a graphic designer and want to distinguish from competitors.

Recommendations to others considering the product

Omnisend is a professional platform that I would recommend for both professionals and beginners. It helps you to save time, because automation workflows can “do” big job for you. It really helps to strengthen brand, create more sustainable communication with clients and also increase sales. Finally, price for this product is really fair and it is worth 100%.

What business problems are you solving with the product? What benefits have you realized?

Huge benefit is that you don’t need to have many different apps or programs. Omnisend offers you all important tools for successful marketing in one place. Also, you can check your sales results in “live view”, use many newsletters which create value for customers (like special discount coupons, gift boxes) or use other important tools while interacting with your visitors. All in all, there are much more benefits to try.

Omnisend review by DaVena J.
DaVena J.
Validated Reviewer
Verified Current User
Review Source

"Best email marketing tool hands down"

What do you like best?

I love that this tool allows me to use data from my online store sells to target and retain customers. This platform has been an invaluable tool in the relaunch of my web store.

What do you dislike?

I don't have any complaints about the product

Recommendations to others considering the product

none noted at this time

What business problems are you solving with the product? What benefits have you realized?

The ability to target the right customers to communicate with using a broad set of tools available to me 24 hours a day.

Omnisend review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great Tool to Use"

What do you like best?

Product Picker, scratch card and gift box works great!

Advanced Segmentation with filters are an add-on the benefits

Subscriber migration service is very easy to use.

The support team is very co-operative and helpful.

Custom IP address and Deliverability support

The new Facebook Custom Audiences help us to leverage our business goals, targets and goals.

What do you dislike?

Some times the product picker doesn't work.

Recommendations to others considering the product

Omnisend is a great channel for Email Marketing!

It is clean and simple to use. The product picker and other widgets offered by Omnisend helps a lot in building great emails.

What business problems are you solving with the product? What benefits have you realized?

We're using Omnisend to engage the audience and retarget the existing customers with offers and new trends.

Omnisend review by Yakov R.
Yakov R.
Validated Reviewer
Verified Current User
Review Source

"Very Useful app ,so many options ."

What do you like best?

Super usefull app,i'll recomend this app to every shopify store.

This app helps you contact with your costumers,very easy and keep good relationship with the costumers.

What do you dislike?

If there was an option to answer to the costumers ,with the domain name of my store threw your app it was be better.

Recommendations to others considering the product

I very recommend this product,very usefull and the costumers service is excellent.

What business problems are you solving with the product? What benefits have you realized?

I can send automatic emails for many kind of triggers.

Omnisend review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Review Source

"Love automatic product import feature "

What do you like best?

Omnisend integration with Shopify allows you to bring photos and descriptions straight from your websites product page to email. This function is a great time saver. I easily copy-pasted email automation ideas from Johnlewis.com and other big players into my ecommerce store without development.

What do you dislike?

I had a small issue that was actually my fault. I could find how to configure one automation workflow in Support pages, I missed some information. But customer service helped me.

Recommendations to others considering the product

Marketing automation was a big players game a couple years ago, but today you can have marketing automation workflows without big investments. The pricing starts from $ 10 a month, you don‘t need custom development, so no risk to test a tool

What business problems are you solving with the product? What benefits have you realized?

Created automation workflows let us sell more for our existing customers – we send special offers, recommended products and for this, we don‘t need to spend time. It is automatically handled.

Omnisend review by User
User
Validated Reviewer
Verified Current User
Review Source

"Switched from Mailchimp and never regretted"

What do you like best?

Omnisend is that one tool that I cannot imagine my online store without. I used to use Mailchimp for very long time but when I switched to Omnisend things really got real - Cart Recovery and Post-Purchase automations are the ones that bring most of the value. They even introduced the custom ones which is in our pipeline to test.

What do you dislike?

Reporting could be improved a bit as right now it's rather basic - enough to see the benefit but nothing too fancy.

What business problems are you solving with the product? What benefits have you realized?

Automated communication with my customers which is the main reason I'm using Omnisend. The option to send the message not only via email but other channels as well bring a good value as well.

Omnisend review by Dylan W.
Dylan W.
Validated Reviewer
Verified Current User
Review Source

"Fast and easy way to send out mass marketing emails!"

What do you like best?

Was able to compile effective and attractive looking emails that were able to appeal to a large audience. Looks like a professional marketing team created the emails.

What do you dislike?

Limited in ability to choose who to send emails in detail and creating multiple groups for emails.

Recommendations to others considering the product

Definitely a cheap way to get your business marketing off the ground.

What business problems are you solving with the product? What benefits have you realized?

Mass marketing to email lists. Effective in creating a marketing scheme fast and efficiently.

Omnisend review by Chester L.
Chester L.
Validated Reviewer
Review Source

"Omnisend - a tool for a happy marketer"

What do you like best?

Automation workflows (follow ups, cart reminders, bday emails,welcome emails), segmentation of users, helps me build my future campaigns and know my audiences better, in depth reports - so i can learn lessons and improve in the future, great price for value.

What do you dislike?

Video tutorials lack because I am not a very fast learner, a video would certainly help me out.

Recommendations to others considering the product

Omnisend will help you save money, help your business grow, the platform is easy to use, they introduce new and awesome features weekly. There is NOTHING to lose.

What business problems are you solving with the product? What benefits have you realized?

I had issue with customer retention and sale growth using email marketing. Now it is very easy, all I had to do is setup their automation tools and just go. Also their reports - top notch!

Omnisend review by Rebecca Z.
Rebecca Z.
Validated Reviewer
Verified Current User
Review Source

"good email marketing software for ecommerce"

What do you like best?

great marketing automation software,compatible with woo-commerce. easy to create campaigns and email templates

What do you dislike?

template lacks of recent viewed products. There is no template or option for us to add recent viewed products into an email campaign. In order to do this, I guess you have to know some HTML code.

Recommendations to others considering the product

if you are running an online retail store, omnisend is a great fit for your business

What business problems are you solving with the product? What benefits have you realized?

reactivate customers and cart recovery

Kate from G2 Crowd

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