ONE by AOL

(14)
3.2 out of 5 stars

ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from Advertising.com and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.

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ONE by AOL Features

Channel Functionality
Display Functionality

Overall product functionality for display advertising.

79%
(Based on 10 reviews)
Video Functionality
Video Functionality

Overall product functionality for video advertising.

70%
(Based on 6 reviews)
Mobile Functionality
Mobile Functionality

Overall product functionality for mobile advertising.

87%
(Based on 7 reviews)
SSP Functionality
SSP Functionality

Product functionality for real-time advertising.

64%
(Based on 5 reviews)
Inventory Management
Ad Unit Bundling

Allows publisher to create sales-friendly packages of ad units.

67%
(Based on 6 reviews)
Insertion Order Management

Tools to manage insertion orders and view which ad units have been sold.

67%
(Based on 6 reviews)
Ad Unit Creation

Publishers can set up, classify, and manage different ad units to display on their site.

75%
(Based on 6 reviews)
Campaign Management
Impression Forecasting

Predicts the amount of impressions an ad campaign will receive within a given time.

65%
(Based on 6 reviews)
Targeting

Target who sees an ad or ad campaign based on demographics, location, technographic, or content being displayed.

72%
(Based on 7 reviews)
Ad Capping

Set limits on ads or ad campaigns such as click caps or conversion caps.

79%
(Based on 5 reviews)
Creative Upload

Allows publisher to easily upload ad creative into ad units.

78%
(Based on 6 reviews)
Creative Preview

Preview the advertising creative before it is published.

80%
(Based on 6 reviews)
Rich Media Capabilities

Supports rich media display and video ads that involve user interaction.

73%
(Based on 6 reviews)
SSP
Ad Unit Availability

Allows publisher to select which ad units to be bid on in real time.

85%
(Based on 5 reviews)
Impression Targeting

Ability to set which impressions to make available to bidders

Not enough data available

Floor Price

Ability to set a minimum price at which an ad unit can sell in an ad exchange.

85%
(Based on 5 reviews)
Advertiser Restrictions

Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.

73%
(Based on 5 reviews)
Bid Reporting

Ability to see which advertisers are bidding on and buying ad units.

79%
(Based on 5 reviews)
Platform
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

74%
(Based on 7 reviews)
Reporting and Dashboards

Customized reports created by the user to cater to specific metrics and key performance indicators.

79%
(Based on 8 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

81%
(Based on 8 reviews)
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

72%
(Based on 8 reviews)
Enterprise Scalability

Provides features to allow scaling for large organizations.

72%
(Based on 7 reviews)
Workflow Capability

Automates and simplifies communication between different roles within the ad operations team such as ad sales, scheduler, billing, etc.

74%
(Based on 7 reviews)
Internationalization

Publishers can use the ad server in multiple languages and sell ads using multiple currencies.

82%
(Based on 5 reviews)