ONE by AOL

(14)
3.2 out of 5 stars

ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from Advertising.com and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.

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ONE by AOL Reviews

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Showing 14 ONE reviews
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ONE review by <span>Jasmine W.</span>
Jasmine W.
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Using ONE by AOL

What do you like best?

I liked having access to all of the AOL/Verizon and their new acquisition data. It gave way to many ways to target (ie. wifi targeting, mobile app inventory).

What do you dislike?

Their UI is clunky. It took me ages to adjust budgets. You cannot edit things in bulk. If you want to extend the IO, you need to extend it at the campaign level in addition to the flight level - aka you have to do it twice. If the flight date is extended, I believe the campaign date should automatically extend.

Recommendations to others considering the product

It's okay to use right now but the UI could definitely use improvement. It's clunky and unable to implement anything in bulk, but it's doable.

What business problems are you solving with the product? What benefits have you realized?

We wanted access to AOL's data and inventory. By using ONE, we were able to couple their data with the inventory without jeopardizing our other DSP buys.

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ONE review by User in Marketing and Advertising
User in Marketing and Advertising
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Improved but has a long way to go

What do you like best?

I enjoy the priority access to inventory on AOL O&O properties like MSN or Huff Po.

The Verizon data is also an interesting piece of the puzzle.

What do you dislike?

The platform has improved quite a bit since I first started using two years ago, but they still have a LONG way to go before being considered a top DSP. Again, much better than it was last year & the year before that; however, it's the bugs and little things, the minor workflow issues in the platform that make it a little difficult to manage campaigns easily.

I also don't like how you can't de-couple the platform with the Verizon date, but I can understand that business move.

Recommendations to others considering the product

There are DSPs/platforms that can do more tech-wise and may have more integrations; that said, AOL is a very strong supply source and has quality O&O inventory & data (Verizon) that is definitely worthwhile.

What business problems are you solving with the product? What benefits have you realized?

We are a self-service trading desk and are trying to grow our programmatic presence within our agency across all clients & brands. We're still in the younger stages of the team, having started two years back, but we need to show success right now to gain the trust of our media planners & buyers.

We get solid rates on AOL O&O, and we've generally seen good performance from those properties, most if not all. This is especially helpful for those campaigns we manage that have cost-based KPIs.

What Publisher Ad Server solution do you use?

Thanks for letting us know!
ONE review by Administrator in Printing
Administrator in Printing
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ONE by AOL Review

What do you like best?

ONE will use various data sources to show brands how consumers are reacting to their ads, according to AOL, in helping them to more easily determine the effectiveness, or return on investment, of their ad campaigns across various media from mobile devices to television. Marketers will then be able to adjust their ad spending accordingly. For example, moving more money into mobile advertising if that appears to be where more consumers are responding. This is a great way for advertisers to consolidate their spending.

What do you dislike?

The user interface can be better improved so thing can run smoothly and accurate.

What business problems are you solving with the product? What benefits have you realized?

The business problem it solves is that advertisers can manage how they spend their money with online campaigns and ads.

ONE review by User in Information Technology and Services
User in Information Technology and Services
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Marketplace by ADTECH is easy to use and intuitive. The UI is well organized and easy to navigate.

What do you like best?

I like the user interface because it is well organized and easy to use. Their customer support team is second to none. They are very friendly, knowledgeable, and respond in a timely fashion.

What do you dislike?

Like most advertising services, the user interface can be clunky at times. It loads slowly at times and there is sometimes too much data on the screen.

Recommendations to others considering the product

Go for the support if you need it. The team is very knowledgeable and will respond and process your requests promptly.

What business problems are you solving with the product? What benefits have you realized?

Marketplace by ADTECH has allowed us to solve the problem of remnant ads. It is useful in prioritizing and serving remnant ads when we do not have enough direct sold campaigns.

ONE review by <span>Daniel W.</span>
Daniel W.
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Somewhat limited platform

What do you like best?

The design is much sleeker than alternatives such as Tubemogul

What do you dislike?

It felt quite limited when using in comparison to Tubemogul and DBM Video/Trueview

What business problems are you solving with the product? What benefits have you realized?

We're currently trying to find a platform that offers access to all of the best exchanges without the walled gardens. Unfortunately, Google walled their data and inventory which made it less appropriate to continue testing it. We had to explore DBM as it is the most efficient way to access Google inventory.

ONE review by User in Marketing and Advertising
User in Marketing and Advertising
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Not holding up to the bigger guys

What do you like best?

It was easy to use, but never hit the direct response KPIs we were looking for compared to yahoo, google and amazons platforms

What do you dislike?

Although it was easy to find the target groups, sometimes nothing ever served.

What business problems are you solving with the product? What benefits have you realized?

Targeting

Kate avatar
Kate from G2 Crowd

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