What do you like best?
We migrated from Pardot to Open Moves last year because of the easy, intuitive functionality and flexibility for html designed emails. Since Open Moves integrated with Salesforce, we were happy to find a platform that fit our sales and marketing requirements, and gave our small company the flexibility to design whatever our hearts desired. Certain functionalities like the 're-mail button' cut precious minutes off of every campaign. Great tool!
What do you dislike?
The Salesforce integration could use improvement for the cost. Salesforce had to be the source of truth for data always, which was limiting when our marketing staff were adding or changing data in Open Moves and it didn't carry through to SF.
Recommendations to others considering the product
I'd equate Open Moves to a mail chimp - easy, intuitive and good for a small to mid-size company. Pricing is great. Support is very flexible, we're actually based in Australia, but always got the help we needed. Salesforce integration was patchy at times, but worked.
What business problems are you solving with the product? What benefits have you realized?
We've experienced improvements to our corporate branding, as Open Moves enabled us to better showcase ourselves visually. We also experienced a better corporate communications strategy, as Open Moves became a necessary tool for corporate comms as we opened offices in new countries.