Openprise

Openprise

4.9
(22)
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The Openprise Data Orchestration Platform automates all the painful, manual processes that your sales automation and marketing automation solutions don’t. With Openprise, data-driven marketing and sales teams can simplify their martech stack with a single platform to automate hundreds of business processes like list loading, cleansing and enrichment, account scoring, and many more.

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Openprise review by Poornima S.
Poornima S.
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"Openprise is Our's Data Management Helpline 24*7"

What do you like best?

They are best in automating many processes like upload, de-dup and enrichment and happy to work with them on a couple of projects. Give your visualisation or idea to them and they will make your life easy! I would definitely recommend to another team to make their life easy. The team is very cooperative and always ready to help in odd hours.

Few Example: We have saved our team manual work by new list upload method, a duplicate management process, tagging exercise. The support team is attentive, proactive, and they tackle every challenge with a can-do attitude.

The Openprise team is highly knowledgeable and they have Key Account Manager, you're more than likely to work closely with many other people on their team. Even, Ed (Company CEO) takes on next level when we face any issue and help us to get it done at earliest!

Best part, simultaneously multiple projects are running and helped us to make our life easy!

What do you dislike?

The detailed pipeline is good to have but we have full trust in our team to make more interactive UI.

Also, they would make changes for us according to our need and make life easy.

Recommendations to others considering the product

Its one of the fine as far till now to automate data management processes and user-friendly too!

The team is just awesome, who can come up anytime to help you.

What business problems are you solving with the product? What benefits have you realized?

List Upload, Enrichment, De-dup, Lead Status Cycle, Tagging Lead/ contact Object Persona

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Openprise review by Kat N.
Kat N.
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"Openprise is Essential"

What do you like best?

Openprise is an essential partner for the Nutanix Marketing Operations team. We trust Openprise to perform our most crucial and sensitive data management processes. Thanks to their willingness to think outside the box and the realm of perceived possibility, our data is cleaner than ever and our processes are tightly automated. Since working with Openprise, we have saved our team countless hours of manual work by fine-tuning a new list upload method, a duplicate management process, ongoing tagging exercises, and more. The support team is attentive, proactive, and they tackle every challenge with a can-do attitude.

What do you dislike?

I am very pleased with Openprise, but I think that the platform UI is intuitive or user friendly. I rely heavily on our support team to help us navigate the system, and often they make changes for us rather than us making them ourselves.

What business problems are you solving with the product? What benefits have you realized?

A few examples of how we use Openprise:

- Tagging Lead/Contact Persona, Job Role, etc: we leverage Openprise to tag our leads and contacts with additional details that we use to determine lead/contact quality for sales.

- List Upload Process: Openprise hosts our custom list upload process that saves our team time previously spent formatting lists and manually enriching data.

- Duplicate Management: Openprise takes our merge criteria and applies it to our SFDC instance daily. We've seen a dramatic decrease of duplicates in our system.

What Data Quality solution do you use?

Thanks for letting us know!
Openprise review by Konnie T.
Konnie T.
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"A must have tool for data management"

What do you like best?

Openprise really packs a punch in terms of number of features but the real value is the way they are able to come up with new and creative ways to solve problems using the existing feature set. So you're not having to wait months for a solution while their product team gets it on the roadmap and for engineering to build it.

Everyone on the Openprise team is highly knowledgeable and though you're likely to be partnered with an exceptional account manager, you're more than likely to work closely with many other people on their team. It's not uncommon for even the CEO to jump in and provide hands on support.

This software can do everything for you and whatever it can't, Openprise is up to the challenge.

What do you dislike?

Like most software tools, there's a learning curve to using Openprise and some time will be required to learn the system completely. For those who can't put in the time, their Data Mechanic package is highly recommended.

What business problems are you solving with the product? What benefits have you realized?

We've normalized countless fields, merged and deduped our leads, contacts and accounts, and created an automated list import process that's reduced our man hours from 30 to 5 a week.

Openprise review by Tiffany T.
Tiffany T.
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"Total Game-changers"

What do you like best?

Working with Openprise has been nothing short of amazing. I can't think of any one thing I like best, because everything they have brought to the table, offer, and solve for has been world-class and improved our data normalization, enrichment, and aggregation 10 fold. They even created a custom solution for a request we put in within days. Not weeks. Not months. DAYS. Their hands on support for you and your team while learning and building is unmatched compared to any other company in our tech stack.

What do you dislike?

Again, there is not a single component of working with Openprise that I can say I dislike. Literally no complaints whatsoever.

Recommendations to others considering the product

N/A

What business problems are you solving with the product? What benefits have you realized?

We have made leaps and bounds in normalizing, enriching, and aggregating our data, as mentioned before, and with that, been able to better target audiences and optimize our campaigns for increased performance, for one.

Openprise review by Kyle J.
Kyle J.
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"A must-have for data-driven marketing & sales organizations"

What do you like best?

Openprise offers powerful data ETL and manipulation at-scale without having to write a single line of code.

What do you dislike?

The platform is a little immature in terms of data sources and connectivity they support. Amazon S3, for example, is not supported. Connecting through SSH tunnels is also not supported yet.

What business problems are you solving with the product? What benefits have you realized?

- Salesforce de-duplication & cleanup.

- Lead import and campaign assignment: we've built automated ingestion that sanitizes, normalizes, appends, and de-duplicates leads against SFDC leads, contacts, and accounts before evaluating rules of engagement and assigning to the appropriate campaign. This has allowed us to move away from DemandTools to a cloud-base solution that is more robust and accurate.

- Opportunity analysis

- Automated enrichment and normalization: any lead, contact, or account created manually is appended with relevant information across a number of proprietary data sets.

Openprise review by Josh R.
Josh R.
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"Great Product, Great Support"

What do you like best?

The product has so many potential use cases, I'm constantly thinking of new ways to use their platform. This flexibility along with the amazing support makes them one of my favorite vendors to work with.

What do you dislike?

Their actual product interface could be more user friendly. Right now my team of marketing operations professionals can navigate and understand the tool but I can see some less technical people getting confused.

Recommendations to others considering the product

If you have data issues, complex CRM, or don't have an in-house data maintenance team, give them a shot. Their support is truly world class and can find a solution for you.

What business problems are you solving with the product? What benefits have you realized?

Normalization of data, enrichment of data, list uploads, data aggregation...so many benefits. Love their new API factory product and building out even more use cases with that (mainly for our web forms).

Openprise review by John K.
John K.
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"Process Automation and Data Clean up at its finest"

What do you like best?

First and foremost, the knowledge the Openprise team has is amazing and their support is very efficient. Furthermore, they are very collaborative when it comes finding a solution that works for us. Every time our team has reached out to OP with a new task/project they were able to deliver.

What do you dislike?

I honestly do not have any dislikes about Openprise. Any issues or road blocks were handled by the support team. The support and knowledge of the team is top notch!

Recommendations to others considering the product

If you are facing a lot of manual data cleaning I would highly recommend taking a look at Openprise.

What business problems are you solving with the product? What benefits have you realized?

We have had a lot of issues standardizing lead information such as phone numbers and states. Openprise's Data Cleanse process has improved our lead routing tremendously. We also like to use them to enrich our leads with Theater, Region and sub regions by using matched lead to accounts function. We can now route leads based of lead region/subregion with confidence instead of having to list out all the geo information in our lead routing logic.

Openprise review by User in Computer Software
User in Computer Software
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""

What do you like best?

- ability to fill in data gaps with our own data and public data sources (ex. inferring metro area based on zip code)

- ability to create complex segmentations using familiar tools (ex. uploading sales region mapping into a Google Sheet)

- ability to join multiple data sources together into a single repository to visualize and analyze using a data visualization tool (ex. joining Marketo activity data and Lead/contact data across SFDC objects)

- logical and sequence-based interface (if you're familiar with vlookups, Openprise business logic will be a breeze)

- knowledgable CSM and professional services team that really gets to know your data, your business, and help solve key business/data challenges

What do you dislike?

- learning curve when using the platform (but they have great CSMs who will walk you through everything, and I happen to like learning new technologies)

Recommendations to others considering the product

Sometimes the solution for messy data is to get to the root cause of the issue and tackle the problem at the data field level rather than layering custom groupings and logic on top of it. Openprise helps you do that in the most simple and accurate way possible. The data enrichment, cleansing, standardization, and segmentation that Openprise provides can only improve the way you use other segmentation and personalization tools.

What business problems are you solving with the product? What benefits have you realized?

Increase in database quality from using our own data to fill in gaps (based on decrease in missing data, increase in use of standard values, and ability to segment)

Increase in email list size for regional event email sends (based on address data)

Openprise review by Ali R.
Ali R.
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"Openprise Makes Marketing Life Worth Living"

What do you like best?

Ease of use, direct integration with Salesforce and Marketo, how it's turned large data processing tasks that would take Marketo forever to do complete and slow the system down super easy to deploy and manage.

What do you dislike?

I don't have a complaint at all, actually.

What business problems are you solving with the product? What benefits have you realized?

We needed easy ways to segment and standardize our data. We've solved for things like tagging specific customer segments in our database to make lead routing easier, adding the metro area to all record entries to improve geo targetting for campaigns, and standardizing state, country codes and phone numbers - real important since we use auto-dialing software.

Openprise review by Katrina v.
Katrina v.
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"A must-have for data management and orchestration"

What do you like best?

The platform is super versatile, allowing you to clean, dedupe, standardize, and visualize your data quickly and easily. They’ve changed the game for data management. And their customer success team is great - they really invested in helping us get properly set up to ensure we were getting the most out of the platform.

What do you dislike?

There is a slight learning curve for the platform (as with most softwares) but our account manager did an excellent job at training and enabling us.

What business problems are you solving with the product? What benefits have you realized?

We use Openprise to aggregate, standardize, clean, dedupe, and even visualize our data. It sounds like a lot to get out of one platform, but it's true. Openprise has helped us improve our data cleanliness and usability, which improves targeting and segmentation for all our campaigns. The business benefits from a tool like this are numerous.

Openprise review by Pavan K.
Pavan K.
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"One of the best Automation tool"

What do you like best?

They are best in Automation like list upload, List enrichment, Dedupe, tagging Lead/Contact Persona, Job Role, Job Function, theater, region, Matching Lead and Account names, Updating valid Phone numbers format as per country, Standard country, State and Cleaning company names, cleaning of Email and domains and many more...

The Openprise team is highly knowledgeable, Friendly and most active for any support.

What do you dislike?

They have to improve the process speed and matching criteria of names Also, they would make changes for us according to our need and make life easy.

Recommendations to others considering the product

If you are facing a lot of manual data cleaning, I would highly recommend taking a look at Openprise.

one of the best automation tool.

What business problems are you solving with the product? What benefits have you realized?

List upload

List Enrichment

Normalization of data

Append Theater, Region and subregion

Clean up the country, Email and many more...

Openprise review by Rajesh M.
Rajesh M.
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"Openprise has made our day to day task/work easier. So, that we could concentrate on other stuff"

What do you like best?

User-friendly, Analysing bigger project into small batches & validating at each & every step.

Some of the best platform to work on multiple jobs, such as dedupe, List cleansing, List enrichment, Attribution, Account matching, etc

What do you dislike?

Openprise doesn't have write/edit access for google spreadsheet. Has limitations with lookup values, Sometimes time-consuming is more.

Recommendations to others considering the product

Yes, I would recommend any organizations to use the Openprise platform.

What business problems are you solving with the product? What benefits have you realized?

List upload, Data mining, Enhancing the quality of data from 3rd party database enrichment.

You automate the manual process via Openprise Platform & can look for the other task & operations.

Openprise review by Administrator
Administrator
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"Marketing Automation Specialist"

What do you like best?

Openprise helps us keep our data clean without our team having to monitor it every day. Their support has also been one of the best. They are always willing to help and even QA our work.

What do you dislike?

There are a lot of steps to create one job which can be confusing. Having more training tools available would be very helpful.

Recommendations to others considering the product

Openprise is your best resource when it comes to using the tool effectively. There is not a lot of training material online, but the team is always willing to help. Lovey has been helping us since day one and we couldn't ask for more!

What business problems are you solving with the product? What benefits have you realized?

We use OP to normalize our data and append missing data to our leads.

Openprise review by Executive Sponsor in Marketing and Advertising
Executive Sponsor in Marketing and Advertising
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"A critical data platform to scale our business"

What do you like best?

1) The people - approachable, knowledgeable, always willing to help

2) Single platform to aggregate data that is scalable

What do you dislike?

Not really a dislike, but with they had more offering of services - in particular performing analytics. Given our growth rate, we are often short handed on people who can analyze the data and draw insights.

What business problems are you solving with the product? What benefits have you realized?

We are a midsize company trying to grow 2x in the next 5 years. This is a big challenge and we realized as a business we can’t get there without being a first-rate organization at leveraging data. We have partnered with Openprise to do just that.

Openprise is helping us to deploy a next-generation agile data orchestration platform so we can aggregate our point-of-sales data, operational data, forecast data, product review data, and more, all in one agile platform. Most importantly, this is a platform our operations team can use with minimal technical help and without the need to write a single line of code, so we can keep pace with all the changes of our growing company.

This is a SaaS service, so we don’t have to think about architecting a scalable platform ourselves. With this data platform we are able to bring all these disparate data together from our retail, channel, and logistic partners. The platform aggregates, cleans, standardizes, and enrich all these different data. Having this high quality data at our fingertips means our team can perform deep analysis to better understand how our business and operation with confidence. Openprise is an essential part of our data infrastructure that is enabling our company to meet our growth target.

Beyond having an easy-to-use and scalable product, what’s even better is Openprise’s customer success team. They are responsive and always ready to help. Openprise is more than just a software vendor to us, but a great technology partner!

Openprise review by Administrator
Administrator
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"Great tool with a great team"

What do you like best?

- Features. I have used Openprise for the past 3 years and the feature set has increased dramatically since then - new integrations, connectors, data sources etc.

- Support. The team knows the product and space. They are capable of designing a solution that addresses any need

- Communication style. The team is very much open to feedback as well as any other product related communications. Being marketing operations focused, they are willing to explore anything that will help current/future customers

What do you dislike?

As with any relatively young company, there are growing pains. We have gone through periods where reliability suffered a bit, however, most of the issues have been addressed since then.

Recommendations to others considering the product

Talk to the team. If you are even considering the tool, they will most likely be able to provide a solution for you.

What business problems are you solving with the product? What benefits have you realized?

Openprise was an ETL tool for us. In a nutshell, it allowed us to take data from various sources, process it and deliver an output. There are many applications of this process - it could be list load processing, scoring, data enrichment etc. The tool allowed us to reduce dependency on IT and move a lot of relatively technical operations back to marketing.

Openprise review by Vivek B.
Vivek B.
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"Great Product and Excellent Support! "

What do you like best?

The speed at which you can automate, execute new processes and the excellent support they provide.

What do you dislike?

User interface design (just takes a little more time for new users)

Recommendations to others considering the product

Great value for any Marketing and/or Sales Ops team irrespective of the size of the company.

What business problems are you solving with the product? What benefits have you realized?

SaaS workflows using API factory, Deduplication, Data Normalization, Data Integration and much more

Key benefit is the amount of time (a lot) we saved by automating our manual processes.

Openprise review by Jeff N.
Jeff N.
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"Openprise a must have tool for clean data standardization"

What do you like best?

I love how Openprise allows me to keep data clean and updated, without the use of human beings. People go on vacations, quit, miss deadlines, etc... Openprise doesn't. Additionally, Openprise can help you route leads, set up territories, and more. anything that can be built on logic, Operprise can do it.

What do you dislike?

Nothing to dislike about openprise. I really can't think of anything.

What business problems are you solving with the product? What benefits have you realized?

clean data, standardized fields, business process automations, sales territories

Openprise review by Katherine S.
Katherine S.
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"A great team to work with for automation"

What do you like best?

The Openprise team have been great partners in our data automation endeavors. They first and foremost listen and understand your business problems and work with you to solve them.

What do you dislike?

Nothing I dislike - great platform and great people.

What business problems are you solving with the product? What benefits have you realized?

- Garbage in and garbage out: they help standardize our data so that it can be effectively used in analysis.

Openprise review by User in Computer Software
User in Computer Software
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"I work with openprise to standardize values in our database (like country) and tag contacts"

What do you like best?

That openprise has a lot of tables (country, job function, etc) that can be used to standardize values and they do not need to be updated manually.

What do you dislike?

The platform has so many functionalities, but it's not very intuitive and no training is available

What business problems are you solving with the product? What benefits have you realized?

Standardization and list cleanup is definitely what I am using openprise for. It saves a lot of time instead of doing it manually. We also tag contacts with certain values depending on business need and Openprise makes this process easier instead of using other solutions.

Openprise review by Pierre A.
Pierre A.
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"Finally a simple solution for data cleansing"

What do you like best?

Extremely convenient to normalize and keep our databases clean of duplicates or useless records. Does not require developers or data scientist. Can be set-up by data driven people, and run by virtually anyone able to press on a button.

What do you dislike?

Nothing so far. Support is extremely efficient.

What business problems are you solving with the product? What benefits have you realized?

Data cleansing and maintenance

Saves a lot of times and ensures data quality for our sales team.

Openprise review by User
User
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"Powerful data orchestration capability"

What do you like best?

By using Openprise, we are able to manipulate data on lead records in salesforcecom - allowing us to increase data accuracy, improve lead routing, and increase the effectiveness of our sales team. Openprise service is the best - they answer all questions promptly and accurately and offer suggestions to help improve our deployment.

What do you dislike?

It is complex to administer. We have signed up for a data mechanic from Openprise to assist us, and they have been incredibly responsive.

Recommendations to others considering the product

Ensure you have adequate technical resources to manage this tool.

What business problems are you solving with the product? What benefits have you realized?

Lead routing and lead/data enrichment

Openprise review by Nikki C.
Nikki C.
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"Talk About Clean Data ..."

What do you like best?

Flexibility - Openprise allows you to clean and append your data, the way that works best for you.

What do you dislike?

Some of the system names can be confusing, but nothing you can't overcome.

What business problems are you solving with the product? What benefits have you realized?

We clean our data and append it before shooting it into marketo, so we can control our data cleanliness.

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Openprise
4.9
(22)