OpenX

(16)
3.1 out of 5 stars

OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

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Showing 17 OpenX reviews
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OpenX review by <span>Sarah S.</span>
Sarah S.
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Reviewed On

Programmatic Solution

What do you like best?

We have a great relationship with The Trade Desk and work with OpenX to complement our PMP buys. They help scale and reach our target efficiently. While I do not directly handle the buy with OpenX, they have been a consistent partner in 2016.

What do you dislike?

There is less transparency in site specific metrics here and optimization options by site are limited. If we were able to optimize on certain site level data, that would be helpful. There is limited scale for video within premium environments.

Recommendations to others considering the product

Work with a DSP to help manage updates

What business problems are you solving with the product? What benefits have you realized?

Programmatic scale issues - the benefits are obvious through efficient pricing and relatively successful engagement metrics. The ability to overlay data segments has bolstered our targeting across the board for a number of campaigns within our client.

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OpenX review by User in Mechanical or Industrial Engineering
User in Mechanical or Industrial Engineering
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Perfect to acquire customers for a new product launch

What do you like best?

Ability to micro-target my target audience with a good conversion is a gift for anyone launching a new product. Analytics is top-notch and helps us do A/B testing etc.

What do you dislike?

UI can be improved. Ability to create multiple user accounts with varied permissions is desired as we do not want every one to put hands on all the data

Recommendations to others considering the product

Targeted campaigns - OpenX is the tool to go for!

What business problems are you solving with the product? What benefits have you realized?

We were launching a new product. We defined our target audience and were searching for a good tool to kick start our online user acquisition campaign. OpenX helped in starting our campaign without much hassle. Also, it even helped us by analysing which segment of users had better conversions and let us tweak our product according to customers.

What Supply Side Platform (SSP) solution do you use?

Thanks for letting us know!
OpenX review by <span>Robert S.</span>
Robert S.
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Invitation from G2 Crowd
Reviewed On

Free with good features, but limited at times

What do you like best?

Good targeting and campaign management; fairly easy to deploy; excellent customization ability; as a free solution, an excellent value

What do you dislike?

Support can be difficult to reach; security vulnerabilities with their ad server

Recommendations to others considering the product

There are alternatives that may be more suitable, especially for high-volume agencies or those who rely on a strong support team

What business problems are you solving with the product? What benefits have you realized?

OpenX has made it easy to manage ad campaigns and monetize websites, both for our firm and for our clients

OpenX review by <span>Mark W. W.</span>
Mark W. W.
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

OpenX for Publishers

What do you like best?

I like how they cater to publishers of all sizes. Also have good programmatic tools for publishers

What do you dislike?

some of the rates are low for the programmatic revenue.

Recommendations to others considering the product

Continue to play both sides of the ad stack (i.e. ssp and dsp). Since you have ad serving capabilities, you are one of the few companies that can compete with Google (DFP/DFA) in the programmatic space.

What business problems are you solving with the product? What benefits have you realized?

Helping to monetize my ad inventory globally and not just in the US.

OpenX review by <span>Roy M.</span>
Roy M.
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Verified Current User
Invitation from G2 Crowd
Reviewed On

Easy to use but lacing features

What do you like best?

As a product to help monetize our backfill on the display side, it generated decent fill rates and CPMs.

What do you dislike?

As a network, it could have been an easier process to implement a large group of sites or make bulk edits to floor rates and passback tags.

Recommendations to others considering the product

Although they aren't my top choice, I would recommend them to other publishers. I also enjoyed working with my account reps. They were very responsive and easy to work with.

What business problems are you solving with the product? What benefits have you realized?

We have used them to help monetize our backfill on our O&O properties. Having the self-serve feature was very useful when needing to make changes during off hours.

OpenX review by Administrator in Online Media
Administrator in Online Media
Validated Reviewer
Verified Current User
Organic
Reviewed On

OpenX ad exchange

What do you like best?

OpenX made it very easy to opt in or out to RTB. Setting up campaigns is also quite easy to do. They have a massive help center, although written in technical language so may be a little bit hard to understand to someone new. Account management is fantastic, they are very helpful and easy to reach when needed.

What do you dislike?

The system tends to get slow sometimes, Also sometimes changes to live order do not save, if order is not paused for the time to make changes. OpenX does not provide ad review center on RTB and dealing with ad issue can get a long process. I would like to see more flexibility with dates when creating scheduled reports

Recommendations to others considering the product

It is important to structure inventory and network very at the very beginning as making changes in the feature might be difficult. Also investing time in proper training right at the beginning will pay off later on as many of functionality work differently then on most ad exchanges.

Also it is a good idea to create saved reports. It makes live easier and speed up weekly reporting a lot.

What business problems are you solving with the product? What benefits have you realized?

We use OpenX as ad exchange and RTB, we serve 350 million impressions a month and OpenX proved to be reliable platform. Account manager is always in hand willing to help with issues, training or just random questions. Also reporting tool is quite good, I find there everything what I need and is easy to navigate.

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