What do you like best?
OpenX made it very easy to opt in or out to RTB. Setting up campaigns is also quite easy to do. They have a massive help center, although written in technical language so may be a little bit hard to understand to someone new. Account management is fantastic, they are very helpful and easy to reach when needed.
What do you dislike?
The system tends to get slow sometimes, Also sometimes changes to live order do not save, if order is not paused for the time to make changes. OpenX does not provide ad review center on RTB and dealing with ad issue can get a long process. I would like to see more flexibility with dates when creating scheduled reports
Recommendations to others considering the product
It is important to structure inventory and network very at the very beginning as making changes in the feature might be difficult. Also investing time in proper training right at the beginning will pay off later on as many of functionality work differently then on most ad exchanges.
Also it is a good idea to create saved reports. It makes live easier and speed up weekly reporting a lot.
What business problems are you solving with the product? What benefits have you realized?
We use OpenX as ad exchange and RTB, we serve 350 million impressions a month and OpenX proved to be reliable platform. Account manager is always in hand willing to help with issues, training or just random questions. Also reporting tool is quite good, I find there everything what I need and is easy to navigate.