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OpenX

3.1
(17)

OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

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OpenX Reviews

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Showing 18 OpenX reviews
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OpenX review by Cassidy E.
Cassidy E.
Validated Reviewer
Verified Current User
Review Source

"Great For Creating Reports"

What do you like best?

My clients are constantly asking for reporting, they want to know how many clicks their ads got, what percentage of people clicked on them, how many people saw the ads, etc and this tool helps us track those numbers accurately and easily.

What do you dislike?

I have to use this in combination with another program called SailThru in order to generate all of the information my clients ask for. I would like for these services to somehow be combined.

Recommendations to others considering the product

Be sure you know the functions, it's great for generating reports and filtering results to very specific things!!

What business problems are you solving with the product? What benefits have you realized?

We are solving the issue of tracking ad clicks and impressions, generating reports easily that can be modified and filtered for the specific information and client we are looking to track, and it's very easy!

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OpenX review by Sarah S.
Sarah S.
Validated Reviewer
Review Source

"Programmatic Solution"

What do you like best?

We have a great relationship with The Trade Desk and work with OpenX to complement our PMP buys. They help scale and reach our target efficiently. While I do not directly handle the buy with OpenX, they have been a consistent partner in 2016.

What do you dislike?

There is less transparency in site specific metrics here and optimization options by site are limited. If we were able to optimize on certain site level data, that would be helpful. There is limited scale for video within premium environments.

Recommendations to others considering the product

Work with a DSP to help manage updates

What business problems are you solving with the product? What benefits have you realized?

Programmatic scale issues - the benefits are obvious through efficient pricing and relatively successful engagement metrics. The ability to overlay data segments has bolstered our targeting across the board for a number of campaigns within our client.

What Publisher Ad Server solution do you use?

Thanks for letting us know!
OpenX review by User in Mechanical or Industrial Engineering
User in Mechanical or Industrial Engineering
Validated Reviewer
Verified Current User
Review Source

"Perfect to acquire customers for a new product launch"

What do you like best?

Ability to micro-target my target audience with a good conversion is a gift for anyone launching a new product. Analytics is top-notch and helps us do A/B testing etc.

What do you dislike?

UI can be improved. Ability to create multiple user accounts with varied permissions is desired as we do not want every one to put hands on all the data

Recommendations to others considering the product

Targeted campaigns - OpenX is the tool to go for!

What business problems are you solving with the product? What benefits have you realized?

We were launching a new product. We defined our target audience and were searching for a good tool to kick start our online user acquisition campaign. OpenX helped in starting our campaign without much hassle. Also, it even helped us by analysing which segment of users had better conversions and let us tweak our product according to customers.

OpenX review by Robert S.
Robert S.
Validated Reviewer
Review Source

"Free with good features, but limited at times"

What do you like best?

Good targeting and campaign management; fairly easy to deploy; excellent customization ability; as a free solution, an excellent value

What do you dislike?

Support can be difficult to reach; security vulnerabilities with their ad server

Recommendations to others considering the product

There are alternatives that may be more suitable, especially for high-volume agencies or those who rely on a strong support team

What business problems are you solving with the product? What benefits have you realized?

OpenX has made it easy to manage ad campaigns and monetize websites, both for our firm and for our clients

OpenX review by Mark W. W.
Mark W. W.
Validated Reviewer
Review Source

"OpenX for Publishers"

What do you like best?

I like how they cater to publishers of all sizes. Also have good programmatic tools for publishers

What do you dislike?

some of the rates are low for the programmatic revenue.

Recommendations to others considering the product

Continue to play both sides of the ad stack (i.e. ssp and dsp). Since you have ad serving capabilities, you are one of the few companies that can compete with Google (DFP/DFA) in the programmatic space.

What business problems are you solving with the product? What benefits have you realized?

Helping to monetize my ad inventory globally and not just in the US.

OpenX review by Roy M.
Roy M.
Validated Reviewer
Verified Current User
Review Source

"Easy to use but lacing features"

What do you like best?

As a product to help monetize our backfill on the display side, it generated decent fill rates and CPMs.

What do you dislike?

As a network, it could have been an easier process to implement a large group of sites or make bulk edits to floor rates and passback tags.

Recommendations to others considering the product

Although they aren't my top choice, I would recommend them to other publishers. I also enjoyed working with my account reps. They were very responsive and easy to work with.

What business problems are you solving with the product? What benefits have you realized?

We have used them to help monetize our backfill on our O&O properties. Having the self-serve feature was very useful when needing to make changes during off hours.

OpenX review by Administrator in Online Media
Administrator in Online Media
Validated Reviewer
Verified Current User
Review Source

"OpenX ad exchange"

What do you like best?

OpenX made it very easy to opt in or out to RTB. Setting up campaigns is also quite easy to do. They have a massive help center, although written in technical language so may be a little bit hard to understand to someone new. Account management is fantastic, they are very helpful and easy to reach when needed.

What do you dislike?

The system tends to get slow sometimes, Also sometimes changes to live order do not save, if order is not paused for the time to make changes. OpenX does not provide ad review center on RTB and dealing with ad issue can get a long process. I would like to see more flexibility with dates when creating scheduled reports

Recommendations to others considering the product

It is important to structure inventory and network very at the very beginning as making changes in the feature might be difficult. Also investing time in proper training right at the beginning will pay off later on as many of functionality work differently then on most ad exchanges.

Also it is a good idea to create saved reports. It makes live easier and speed up weekly reporting a lot.

What business problems are you solving with the product? What benefits have you realized?

We use OpenX as ad exchange and RTB, we serve 350 million impressions a month and OpenX proved to be reliable platform. Account manager is always in hand willing to help with issues, training or just random questions. Also reporting tool is quite good, I find there everything what I need and is easy to navigate.

OpenX review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Review Source

"Limited Infastructure"

What do you like best?

I use OpenX in my daily work life to source and monitor ad campaigns we use for clients. I like that Openx is standardizing all of their different pages. Create line items, create ads... all follows the same guidelines

What do you dislike?

Lately, OpenX has been making a lot of changes to their interface... that I wouldn't say is 'for the better'. In particular, their new reporting tool is very convoluted and difficult to use. We find ourselves reverting to the old reporting tool for now...but they will be getting rid of it soon.

What business problems are you solving with the product? What benefits have you realized?

We are delivering ads to our customers.

OpenX review by James W.
James W.
Validated Reviewer
Review Source

"Useful Ad Network monetization solutions"

What do you like best?

Team was great and very involved on helping to setup the account and make sure we started to see delivery quickly. They offered competitive value on the Web units.

What do you dislike?

They did not always provide high volume fill so although they offered to help diversify our setup they were not really one of the big contributors as I had hoped. Over time I believe we can get more from them.

What business problems are you solving with the product? What benefits have you realized?

There was a large dependence on just a couple different ad networks which could cause the company to see high level changes on the monetization side. The goal was to diversify the setup so one partner did not control it all. OpenX helped take some of the inventory and although not a large percentage we saw great CPM returns from them.

OpenX review by Administrator in Automotive
Administrator in Automotive
Validated Reviewer
Verified Current User
Review Source

"OpenX / Revive Ad Server, free, but at what cost?"

What do you like best?

The free price tag is always a very inviting factor when choosing a ad network, however, free comes with a cost in this case. Expect zero support and zero reliability should something go wrong.

What do you dislike?

We have have used OpenX for about 3 years. It's constantly being hacked. Security holes and vulnerabilities run rampant and it always takes a loss of data or corruption of files to be reported before OpenX will do anything about it. There is also very limited support. The community forum is a graveyard of unanswered questions.

Recommendations to others considering the product

The entire software needs to be revamped, not repackaged as Revive.

What business problems are you solving with the product? What benefits have you realized?

Honestly? None what so ever. We recently switched over the Google DFP for Small Business. It's a much better solution.

OpenX review by Administrator in Public Relations and Communications
Administrator in Public Relations and Communications
Validated Reviewer
Review Source

"Easy-to-use ad platform"

What do you like best?

I like how easy it is to setup new campaigns and serve the ads. There is so many different features to allow for a variety of different business setups and sales structures that make it applicable to a variety of businesses. It's also priced amazingly well for what you get.

What do you dislike?

The initial setup and move from our old version of OpenX to the new one was a beast! Staff is really helpful but we couldn't migrate as much historical data as we wanted for campaigns currently running as well as past campaigns for existing clients.

Recommendations to others considering the product

Know exactly what you want to get out of it BEFORE you start implementation and be explicit with the tech support.

What business problems are you solving with the product? What benefits have you realized?

The biggest benefit is the ease with serving ads. You can load and do them all yourself, or you can give access to your advertisers to have them load new art. The flexibility is great to allow for resources to be reallocated.

OpenX review by User
User
Validated Reviewer
Review Source

"OpenX - Cheap Inventory. You get what you pay for."

What do you like best?

Broad reach for display units. Cheapest CPM prices out there for IAB standard units.

What do you dislike?

Extremely low quality (shady) inventory: We were continuously uncertain where our ads were running or whether they were visible at all. We saw incredibly low click through rates/survey completion rates from this inventory.

Customer service liaisons were primarily concerned with pushing additional spend as opposed to rectifying issues,

Recommendations to others considering the product

I would only recommend using this inventory when in desperate need of cheap reach which does NOT need to perform to any measurable KPI.

What business problems are you solving with the product? What benefits have you realized?

At times I am called upon to distribute survey units or pixel packages at an extremely high scale without receiving remuneration from the advertiser. This inventory can be used to preserve margin while still delivering on the contracted number of bonus impressions.

OpenX review by User in Government Administration
User in Government Administration
Validated Reviewer
Verified Current User
Review Source

"OpenX Review"

What do you like best?

This product falls short of meeting expectations for businesses in need of ad tracking and management despite its heavy use by those in the industry.

What do you dislike?

It is not comprehensive enough and has bugs.

Recommendations to others considering the product

dont buy this product!

What business problems are you solving with the product? What benefits have you realized?

Tracking of ad activity online.

OpenX review by Consultant in Marketing and Advertising
Consultant in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"OpenX Review"

What do you like best?

Ease of setup. It's quite a set and forget platform although this might be bad if you want special customizations and specific price floors.

What do you dislike?

Doesn't play well with passing to google tags. Lack of data about bids/prices/floors.

Recommendations to others considering the product

Always pays on time, always replies to support questions in a timely manner. They really do have good support.

What business problems are you solving with the product? What benefits have you realized?

Fills at high CPMs but the fill rate tends to be a lower then other "true ad exchange" products. Most of its demand comes from Appnexus...

OpenX review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"OpenX Partnership"

What do you like best?

They take traffic quality very seriously and have an abundance of supply to offer their demand partners. Very high quality display relationships.

What do you dislike?

Can be difficult to get a response from a member of their team which makes it difficult to start new business and grow revenue.

What business problems are you solving with the product? What benefits have you realized?

We have been able to purchase display supply that we were not able to get otherwise. Their relationships allow one partner to supply a variety of verticals.

OpenX review by User in Higher Education
User in Higher Education
Validated Reviewer
Review Source

"Amazing UI"

What do you like best?

I like the agility of the Open X. Lots of options to customize

What do you dislike?

THere is nothing specific to dislike. I have had good experience.

What business problems are you solving with the product? What benefits have you realized?

I was trying to solved a business critical issue. Customization ,flexibility is what i have realizesd.

OpenX review by User
User
Validated Reviewer
Review Source

"360 plattform"

What do you like best?

The interface is really simple and usefull. It achieve good CPM and with good brand safety

What do you dislike?

there are some problems related with the PMP, difficult to generate and use passback

What business problems are you solving with the product? What benefits have you realized?

Private Market Places , and inventory discovery

OpenX review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"OpenX"

What do you like best?

Extremely great at header bidding, very progressive in their thinking and able to monetize publisher's website better

What do you dislike?

Nothing at all. They are great at what they do.

What business problems are you solving with the product? What benefits have you realized?

remnant monetization

Kate from G2 Crowd

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