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Optimizely

4.3
(103 reviews)

Optimize your conversion rate in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely

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Optimizely Features

Visitor Behavior

Monitoring

Monitor the behavior of website and online store visitors

Not enough data available

Targeting

Ability to target website visitors based on behavioral patterns

Not enough data available

Guided Selling

Adapt the selling process to each visitor, including content and pricing

Not enough data available

Templates

Library

Provide a library of templates for various purposes such as website engagement or e-commerce

Not enough data available

Customization

Allows users to customize templates and use them on multiple channels easily

Not enough data available

Optimization

Track the performance of different versions of templates and suggest optimizations

Not enough data available

Personalization

Recommendation

Recommend products based on order history and online behavior

Not enough data available

Content

Provide custom content to website visitors based on their online behavior

Not enough data available

Cart Abandonment

Deliver messages targeted at buyers who are about to leave an online store

Not enough data available

Search

Optimize search based on the role of the user or inventory availability

Not enough data available

Multichannel

Web

Integrate personalized content and recommendations on websites

Not enough data available

Email

Define customized email templates which are sent automatically

Not enough data available

Mobile

Include personalization features that are mobile-friendly and responsive

Not enough data available

Variation Testing

A/B Testing

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

96%
(Based on 7 reviews)

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

79%
(Based on 5 reviews)

Conversion Goal

Able to set any user action as the conversion goal of the test.

87%
(Based on 7 reviews)

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

90%
(Based on 6 reviews)

Confidence Level

Able to view or adjust the necessary confidence level of your test.

97%
(Based on 6 reviews)

Multivariant Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

88%
(Based on 5 reviews)

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

82%
(Based on 5 reviews)

Reports and Dashboards

Access pre-built and custom reports and dashboards.

78%
(Based on 6 reviews)

Personalization

Standard Targeting

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

79%
(Based on 5 reviews)

Custom Targeting

Show different versions based on any variable set up to be tracked on the app's back end.

85%
(Based on 6 reviews)

Administration

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Not enough data available

QA Testing

Able to test that event and variable setup are reporting data accurately.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

91%
(Based on 5 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

88%
(Based on 6 reviews)
Optimizely
4.3
(103 reviews)