Optimizely

Optimizely

(103)
4.4 out of 5 stars

Optimize your conversion rate in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely

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Optimizely Features

Testing
Reporting
Variation Testing
A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

96%
(Based on 78 reviews)
Conversion Goal

Able to set any user action as the conversion goal of the test.

n/a
Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

93%
(Based on 76 reviews)
Confidence Level

Able to view or adjust the necessary confidence level of your test.

88%
(Based on 74 reviews)
Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

86%
(Based on 66 reviews)
Split URL Testing

Split web traffic to a page between two different URLs.

89%
(Based on 62 reviews)
Build
WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

79%
(Based on 65 reviews)
Landing Pages

Build landing pages for user entry into the site.

n/a
Reporting
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

82%
(Based on 69 reviews)
Reports and Dashboards

Access pre-built and custom reports and dashboards.

81%
(Based on 73 reviews)
Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

76%
(Based on 42 reviews)
Personalization
Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

86%
(Based on 55 reviews)
Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

82%
(Based on 48 reviews)
Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

77%
(Based on 33 reviews)
In-Page Analytics
Click Reporting

View percentage and total click rates for any link on a page.

83%
(Based on 57 reviews)
Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

67%
(Based on 33 reviews)
Session Replays

Replay videos of user's interactions with your site.

63%
(Based on 26 reviews)
Administration
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

83%
(Based on 72 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

90%
(Based on 66 reviews)
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

77%
(Based on 42 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

76%
(Based on 48 reviews)
Variation Testing
A/B Testing

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

96%
(Based on 7 reviews)
WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

79%
(Based on 5 reviews)
Conversion Goal

Able to set any user action as the conversion goal of the test.

87%
(Based on 7 reviews)
Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

90%
(Based on 6 reviews)
Confidence Level

Able to view or adjust the necessary confidence level of your test.

97%
(Based on 6 reviews)
Multivariant Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

88%
(Based on 5 reviews)
Reporting
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

82%
(Based on 5 reviews)
Reports and Dashboards

Access pre-built and custom reports and dashboards.

78%
(Based on 6 reviews)
Personalization
Standard Targeting

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

79%
(Based on 5 reviews)
Custom Targeting

Show different versions based on any variable set up to be tracked on the app's back end.

85%
(Based on 6 reviews)
Administration
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Not enough data available

QA Testing

Able to test that event and variable setup are reporting data accurately.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

91%
(Based on 5 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

88%
(Based on 6 reviews)