Optimizely

Optimizely

(101)
4.4 out of 5 stars

Optimize your conversion rate in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely

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Showing 101 Optimizely reviews
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Optimizely review by <span>Lisa  M.</span>
Lisa M.
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Good A/B and multivariate testing tool

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What do you like best?

Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site

What do you dislike?

Sometimes the preview mode can be buggy. Additionally, their changes in pricing structure make it tougher for small businesses - they appear to be focusing more on enterprise level companies.

Recommendations to others considering the product

If you are serious about doing A/B testing at your company and can get others on board its a great tool. There are other low cost options out there if you need something cheaper to start with.

What business problems are you solving with the product? What benefits have you realized?

Often times there are debates internally on what type of messaging or design should be applied to a landing page. We are able to leverage Optimizely to take the guesswork out of which messaging and design works the best for our audience and rely on the data.

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Optimizely review by <span>Tigran H.</span>
Tigran H.
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Verified Current User
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Great tool for A/B testing and experiments

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What do you like best?

We have started using Optimizely a few weeks ago and so far it has been very useful. The setup took just a few minutes. You just add their code to your website and are ready to start your experiments. You can A/B test literally everything on your website: button colors, CTA texts, website wording and much more.

There is no need to add any code for each experiment. You do everything through your dashboard and can even test the experiments in your browser. Once you publish an experiment it goes live and visible to your visitors.

The reports they provide are very easy to understand and help you make the right decisions.

What do you dislike?

I like everything about this product. Very useful. Maybe would be great to have some kind of "free forever" plan for small websites.

Recommendations to others considering the product

I highly recommend using Optimizely for A/B testing. It works great and is very helpful.

What business problems are you solving with the product? What benefits have you realized?

We are using optimized for A/B testing on our website. It helps us to make right decisions in terms of what CTA or color to use, which title/subtitle to use on the website and so on.

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Optimizely review by <span>Thomas H.</span>
Thomas H.
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Verified Current User
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What do you like best?

That variations are simple to setup and track. I no longer need to coordinate with several departments and wait for the next release to change the CTA on a button or swap out an image. I can do it all on my own in minutes.

What do you dislike?

Redirect tests can be hard to set up and measure. It's also difficult to sort through Metrics considering that you have to set up so many for these types of tests. I would like them to make this as seamless as their HTML changes are.

Also, it can be difficult to grab an element for changes at times, even in interactive mode. It would be helpful to have an entire pages' HTML pop up as an option to edit.

Recommendations to others considering the product

This tool can do more than just change button colors, swap image, and fix typos.

What business problems are you solving with the product? What benefits have you realized?

We've been able to test several different variations of our most visited pages for CRO in days and weeks rather than months. This has increased the number of tests we can run on the site at any given time, saved engineering and design numerous hours of development, and helped improve conversions on several different pages.

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Optimizely review by <span>David S.</span>
David S.
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Awesome tool for A/B

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What do you like best?

I loved this software. The best feature is which I liked the most is drag and drop feature of Optimizely. It is very easy and simple to setup. And you can track it very easily. The dashboard is too good, we don't need to code for each experiment, we can do everything in the dashboard. It has very user friendly dashboard. You can change colors , swap images etc. There are lots of features there.

What do you dislike?

I like everything in this software. But the pricing is damn high. Not recommend to the small organization.

Recommendations to others considering the product

If you don't have any issue about the billing of this software, so this is one of the best software for A/B testing. Good for the Big Organization.

What business problems are you solving with the product? What benefits have you realized?

It helps us to optimize our website. The main benefits which we realized in the A/B testing on the websites.It saved our time for development. It has very good features. This is good for large organization. It is very helpful for us.

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Optimizely review by User in Information Technology and Services
User in Information Technology and Services
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Optimizely QA

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What do you like best?

What I like best about Optimizely is that we're able to make quick decisions about A/B testing results and update our sites to reflect the better choices. We're able to implement several tests in a short time and rather than waiting for a project to come in to redesign our website, we're able to make small changes that make the sites more visually appealing to the prospect.

What do you dislike?

It doesn't appear to be easy to QA everything that could go wrong when a new code is added. If changes are made to a navigation element for example or any global element, it's challenging to find all areas where my optimizely change impacts the rest of the page. If working on a very small site this can be easy but some pages, with hundreds of pages, would

What business problems are you solving with the product? What benefits have you realized?

We're able to very quickly add elements to sites that increase sales.

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Optimizely review by <span>Cindy F.</span>
Cindy F.
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Verified Current User
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Easy Conversion Rate Optimization

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Verified Current User
What do you like best?

I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team which they like.

What do you dislike?

There isn't any glaring issues that I have with Optimizely's platform.

Recommendations to others considering the product

Take a few tutorials to get yourself acclimated before you jump right in. There are tips and tricks in the tutorials that will save you some headaches.

What business problems are you solving with the product? What benefits have you realized?

It helps us perform landing page testing and optimize our website overall. It frees up the time of design/web dev as well because those with little dev/design experience can still get things done.

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