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Optimove

4.3
(11 reviews)

Optimove is a customer retention automation platform powered by predictive micro-segmentation technology.

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Showing 11 Optimove reviews
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Optimove review by Henk W.
Henk W.
Validated Reviewer
Verified Current User
Review Source

"CMO never came upon such an amazing marketing service/ application."

What do you like best?

There is soo much that I 'like the best', there are so many neat features that makes my and my departments life much easier. The journey builder is one of the easiest methods to create a campaign flow, and truly is what you expect from it.

The analytics that optimove provides and the weekly calls ensure me that I am always on the top of the game, I've been given solid tips to improve my current flow, which target groups to focus and much more. Optimove is truly one of the best applications and the team continiously support you and your marketing plan.

What do you dislike?

Minor UX issues, but like absolutely minimum.

I dont think I've stumbled upon big issues and I dont think I should enlist these since they are personal preferences.

Recommendations to others considering the product

Keep in touch with your Succes Manager (Account manager), and always try to stay connected to those in the branch to share experiences, share tips and such!

What business problems are you solving with the product? What benefits have you realized?

The business problems that we've solved using Optimove are so wide.

- We've analysed our VIPS, their journey and thanks to Optimove we can analyse VIPS in their early stage.

- Reduced the churn ratio.

- Improved the funnel completion ratio (time it takes to deposit)

- Improving the LifetimeValue by a huge load.

- Showed me opportunities that I never was aware of.

- I can keep going but I honestly suggest to get a demo. The team of Optimove is amazing, I've never stumbled upon a company this helpfull and client driven.

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Optimove review by Evangelos P.
Evangelos P.
Validated Reviewer
Verified Current User
Review Source

"From Managing Actions and Target Groups to Marketing Plan and From Evaluations to Analysis. "

What do you like best?

I like the simplicity of the entire process of setting up a campaign or running a whole marketing plan until the easy way to evaluate our campaigns or/and explore, learn, get insights through extra analytics.

At positives how your high skilled, experienced personnel responds to our potential issues and the way they are trying to improve our goals. Also, the workshops you organize in order to get the total impact of the available tools in Optimove.

What do you dislike?

When we deep dive, in order to target a small but perfect group for a campaign, we need to select several criteria, keeping in mind the complex selection of those criteria as well as the priority of the group in order to achieve it. We have noticed an improvement but we need an upgrade in this field. Also, we need to go forward to real time campaigns (at the time data refresh is once per day). Also, it will be really hard to update (with extra or/and different parameters) a running model in Optimove.

What business problems are you solving with the product? What benefits have you realized?

The easy, to the point and quick way of targeting our customers, time saving on setting up a campaign, almost immediate evaluation, potential insights to improve target groups or/and communication channels. At positives the recurrence of the whole process. All the above help us to give the correct offers to correct customers' segments and improve our budget and increase our objective measures.

What Customer Data Platform (CDP) solution do you use?

Thanks for letting us know!
Optimove review by Gustavo B.
Gustavo B.
Validated Reviewer
Review Source

"Marketer Geek"

What do you like best?

Optimove was a bit difficult to get the hang of at first but its all for good reason. Its one of the most comprehensive marketing tools that integrates analytics every step of the way.

What do you dislike?

If you're in it for the money or the creative side is what really drives you, that´s fine and all but Optimove really shines when you know your metrics, dimensions and how to use them effectively. Otherwise, not so much.

Recommendations to others considering the product

Every good social media manager or marketing specialist should be brushed up on his metrics and dimensions, If you´ve ever struggled getting some projections across or correlating success with strategy, Optimove will probably help you do it.

What business problems are you solving with the product? What benefits have you realized?

We needed some software to prove many of our points when it came to client meetings. Some of them were convinced some things would or wouldn´t work based on hunches. Optimove helped us settle it and it was 90% right.

Optimove review by Administrator
Administrator
Validated Reviewer
Review Source

"Optimove gives a 360 view of customers and continually moves them forward."

What do you like best?

The Customer Model is really the starting point of what makes Optimove great. It provides a clear picture of where your customers are currently so you know what direction to push them into. From there, the Segmentation Layers break down our customers automatically into marketable buckets. The Future Value attribute then helps us determine which customers are more important to retain.

What do you dislike?

Optimove has so many bells and whistles, you really need a person who can dedicate at least 50% of their time to maintaining Optimove, sending and analyzing campaigns. I don't recomend it for a small company without a lot of time to dedicate to it.

Recommendations to others considering the product

If you really want to see your customer behavior, Optimove if for you. It doesn't just store your customer data, it interprets it into a way that is super useful to market to.

What business problems are you solving with the product? What benefits have you realized?

We (like many businesses) have a problem with people being one time customers then never returning. We've set up reoccurring churn campaigns that have helped tremendously. We no longer have to pull lists of people who are dormant and send them an offer that may or may not be relevant, then pull that list of customer activity after the offer to see if it was effective. With our churn campaign, we're sending relevant offers based on previous activity, we are hitting customers at the right time, and we can immediately see the impact. It's a wonderful thing to take to an executive meeting as concrete evidence of what we are doing to retain customers.

Optimove review by Administrator in Gambling & Casinos
Administrator in Gambling & Casinos
Validated Reviewer
Review Source

"useful tool to work with"

What do you like best?

I really like the way of working with Optimove as a tool, it is very intuitive and user friendly.

On the other hand, I believe is a good tool but when you are a level with a high understanding of Marketing or CRM, you are missing some things that are key in order to work.

What do you dislike?

From my view it is limiting my role the following:

- 24 hours delay, not real time.

- Priority list, not possible at the moment to prioritize based on communications channel. Impossible to have an overview of how the target groups and priorities are structured when many people work on the same instance.

- The analysis part is very limited and not giving a certain analysis i.e. we can't attribute the success of a campaign just based on the response rate, this needs to match the reward data (claim rate, usage rate of certain bonus etc.

- Duration of the campaigns i.e. FCA if you set up the campaign for a day (because you don't want these customers to be excluded the day after from other campaigns i.e. Email) the day after this audience dispersal in Facebook side so we lose all the effectiveness.

-

Recommendations to others considering the product

I believe that Optimove is a really good tool for a basic CRM approach, however when you want to go to a high level of segmentation or Marketing and you need to have an overall idea of what's going on in a granular level (multichannel strategy, communications per customer and value of from it...) it it is a bit limited.

What business problems are you solving with the product? What benefits have you realized?

From my understanding at the moment, we are pretty much using Optimove for segmentation and for pushing campaigns out to the customers.

Optimove review by Kristjan A.
Kristjan A.
Validated Reviewer
Review Source

"It's easy to get in the Optimove world of attributes!"

What do you like best?

Mixing different segments, attributes and activities to make perfect little micro-segments

What do you dislike?

Since the world of Optimove and the wast wastelands of date take up so much server power, it's hard to operate live what would be perfect.

Recommendations to others considering the product

Go for it - it's worth it. It's a powerful tool you'll use daily on your offers and campaigns. You'll target your customers with ease. Optimove CS is there to help.

What business problems are you solving with the product? What benefits have you realized?

Segmenting, targeting, personalising the offers, making micro-segments. Sending our offers and promotions to the right target groups for the maximum ROI.

Optimove review by User in Financial Services
User in Financial Services
Validated Reviewer
Review Source

"EXCELLENT SERVICE "

What do you like best?

Optimove is a privately held company that develops and markets a software as a service software product, also called Optimove, for the automation of personalized customer retention marketing.

What do you dislike?

The marketing channels supported by Optimove include email, SMS, mobile push notification, website/app pop-ups, Facebook Custom Audiences and Google Ads.

What business problems are you solving with the product? What benefits have you realized?

The software is based on a combination of technologies, including predictive customer modeling, customer micro-segmentation, multi-channel campaign automation, real-time campaign triggers, and systematic campaign optimization using scientific control methodologies. The application's primary interface is a calendar-based marketing management tool that helps users track and optimize campaigns. Campaigns are analyzed as measurable marketing experiments so that users can determine the financial uplift that each marketing campaign generated.

Optimove review by User in Music
User in Music
Validated Reviewer
Review Source

"Unlimited Targeting Power"

What do you like best?

The ease of use when targeting potential customers.

What do you dislike?

Exporting data could be simplified for easier use.

Recommendations to others considering the product

Utilize activity triggers as often as possible!

What business problems are you solving with the product? What benefits have you realized?

We need to target and generate leads more precisely. Optimove does exactly this and allows you to pinpoint exactly what you need.

Optimove review by Christine R.
Christine R.
Validated Reviewer
Review Source

"Optimove is innovative"

What do you like best?

Predicting of customer preferences and needs.

What do you dislike?

I feel like at times the software was a little buggy. As in, sometimes it would not model the correct customer Behavior patterns

What business problems are you solving with the product? What benefits have you realized?

Calendar based planning as well as real time predictive triggers

Optimove review by User in Accounting
User in Accounting
Validated Reviewer
Review Source

"Comprehensive tool to use"

What do you like best?

The customer model allows you to plan and structure the correct path for them in detail. I find the future value attribute one of the more useful tools to project estimates and cut losses.

What do you dislike?

It was a bit hard to navigate around since there are so many metrics to explore in the beginning.

What business problems are you solving with the product? What benefits have you realized?

It helps with the issue of clients that dont return. Setting up a campaign eliminates time used to reach out to nonactive clients or those that have left.

Optimove review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Great company and support"

What do you like best?

Integration with essentially any system. Easy to use interface.

What do you dislike?

Long installation time, but this is made up by its effectiveness as a tool

What business problems are you solving with the product? What benefits have you realized?

Email and web personalization. Consumer metric activities and reporting. Pretty much modernized our approach when talking to consumers

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Optimove
4.3
(11 reviews)