Oracle BlueKai

(16)
4.0 out of 5 stars

BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions.

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Oracle BlueKai Reviews

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BlueKai review by Agency
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User Friendly but lacking advancements in the industry

What do you like best?

The UI is very user friendly. Definitely the best DMP when it comes to integrations with other data partners and DSPs.

What do you dislike?

Lacking solutions that other DMPs have such as cross device. Reporting is good but could be better. Need to work on retaining historical data for reporting needs.

What business problems are you solving with the product? What benefits have you realized?

Service was lacking. Our only way to resolve technical issues was through submitting tickets however we are working through getting a dedicated and responsive support team.

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BlueKai review by User in Publishing
User in Publishing
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BlueKai Time Inc. user review

What do you like best?

I like that other companies use BlueKai as well, so it makes it simple for them to share audiences. There is a number of useful, reliable 3rd party sources on BlueKai that we take advantage of often.

What do you dislike?

The user interface. It is very bad, does not make navigating around easy. Going from one audience to another and searching audiences is more of a process than it should be.

Also, the formulas for creating audiences does not allow for much besides the simple "AND" and "OR".

I also have been waiting about 3-4 days for an issue I submitted to BlueKai support and have yet to receive help.

See screenshot I attached to BlueKai having issues currently. This happens a lot.

What business problems are you solving with the product? What benefits have you realized?

We have a number of custom targeted audiences that we created in BlueKai and are used every day for campaigns. This allows for our advertisers to target almost always the audience they would like. With so many 3rd party data sources, we can reach higher impression counts.

What Data Management Platform (DMP) solution do you use?

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BlueKai review by User in Mechanical or Industrial Engineering
User in Mechanical or Industrial Engineering
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No more worries about customer profiles

What do you like best?

The very thought of knowing more about your existing customers is thrilling. BlueKai made this possible with the enormous amounts of customer data they had. Our firm had a lot of customers but we had very little detail about them. Bleak came to our rescue and helped with more data

What do you dislike?

Efforts can be made to get more customers onto their platform. For a business with fewer users, Bluekai might be able to give only a few matches with their data.

Recommendations to others considering the product

Bleak helps your campaigns have better target audience.

What business problems are you solving with the product? What benefits have you realized?

We run various marketing campaigns on our customers and often end up wrongly segmenting our customers. After Bluekai, we clearly know the profiles of our customers. We were able to target specific age groups, certain ethnicities with one kind of campaign which was more personalised to them. This saved us a lot of marketing budget and gave better effectiveness to that campaigns.

BlueKai review by User in Marketing and Advertising
User in Marketing and Advertising
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Gold Standard for Data Targeting

What do you like best?

BlueKai is just about on every vendor presentation deck--it's even so popular now that most media people just assume your media company has a data partnership with them. As far as data goes, I would definitely recommend them for agencies to use in the digital campaigns. BlueKai actually sell most of their data to other partners so most segments in DLX or Exelate actually come from them. Using this kind of data integration allows our campaigns to be much more targeted which increased the media ROI.

What do you dislike?

Buying data (while it sounds like the perfect solution) comes with a pricey cost. As your overall behavioral targeting campaigns drop in performance, the ROI gets crushed especially when there is a premium tacked onto your CPM to pay for the data.

Recommendations to others considering the product

If you're on the agency side, your vendor partners are probably already using it. If you're on the vendor side, your agency clients want you to have access to this data pool. It's a staple product that should absolutely tested to see it's impact on performance.

What business problems are you solving with the product? What benefits have you realized?

Finding in-market consumers for my client's product

BlueKai review by <span>Atul Y.</span>
Atul Y.
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Essential tool for today's DATA world

What do you like best?

Its Data Management Platform (DMP). The cloud based platform enabled us to look into the coockie based customer data and analyze their behavior. This helped a lot for targeting the right consumers and improve the marketing of our company services.

What do you dislike?

It is costly. And the User interface is not much user friendly. It can be improved. They have great customer base and lot of data. Sorting through that data should be easy and user friendly.

Recommendations to others considering the product

This is a great tool and essential in today's world of direct marketing.

What business problems are you solving with the product? What benefits have you realized?

We use this for making targeted marketing to specific audience for our services.

BlueKai review by Internal Consultant in Marketing and Advertising
Internal Consultant in Marketing and Advertising
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BlueKai has data from all the big names and easy to use

What do you like best?

We use Google's Doubleclick for Publishers along with BlueKai 3rd party segments to reach very specific audiences on our site. With so many different data sources to choose from and segments that are perfect for retailers as well as reaching B2B audiences, BlueKai is a great fit for our advertisers.

What do you dislike?

It is somewhat difficult to know the accuracy of the segments.

Recommendations to others considering the product

When checking avails for segments always knock about 20%-25% off the number that you are seeing.

What business problems are you solving with the product? What benefits have you realized?

In a world that is becoming more and more programmatic, we need to have the ability to offer our clients more valid clicks and leads. BlueKai is a way to target more specifically and hopefully, with transparency, show that we can offer true ROI. Using BlueKai we are also able to help educate our clients as to where the digital advertising world is heading and how we are there to lead them along the way.

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