What do you like best?
The integration options makes it easy to connect Eloqua with other products within the marketing landscape. The fact that you have standard integrations with several major CRM systems but at the same time are able to build your own integration is very nice. Next to this, you can build your own connections using the AppCloud Developer framework which gives you the possibility to build feeder, decision action and some other services.
Next to the integration, I like the campaign canvas more and more, it gives a very clear overview of your campaign and with the easy drag and drop solution you can expand your campaign within seconds.
What do you dislike?
Oracle needs some time to get back up to speed after they purchased Eloqua. The roadmap has some promising things on it, but it still takes a while before they arrive. Some of the features that are planend for the future are already standard within the competitor solution
Recommendations to others considering the product
make sure that the product fits your needs before you take the decision. Eloqua itself has a lot of features that might be overwhelming. Also, make sure you actually need the specific features of Eloqua. In case you have a short sales cycle, it might be more interesting to look at Oracle Responsys instead of Eloqua. Are you a multinational and looking for a solid Marketing Automation solution, no need to look further!
What business problems are you solving with the product? What benefits have you realized?
Automated campaigns that can run over extended periods, and personalisation of outgoing messages (both emails and text messages) making the customer feel more valued