Oracle Eloqua

(334)
3.8 out of 5 stars

Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

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Oracle Eloqua review by <span>Michael D.</span>
Michael D.
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Robust marketing automation; invest in a seasoned admin.

What do you like best?

ORCL ELQ's framework is flexible enough that there are many ways to accomplish things. The solution is scalable; I've used it in several organizations and have yet found a way to stump it or outgrow its capabilities.

What do you dislike?

ELQ is far from plug-and-play. It requires a lot of care and feeding and some orgs underestimate the amount of time required to keep things running smoothly. Some of its "old framework" architecture can be a bit clunky (i.e., Program Builder), but they are making great strides in modernizing with things like Program Canvas.

Recommendations to others considering the product

Do your homework when evaluating marketing automation platforms and be realistic in your expectations and capabilities. If all you're planning to do is automate batch-and-blast emails, ELQ is likely overkill. Invest in training or hire a seasoned admin, or you'll likely realize a fraction of its benefits.

Preparation is key - map you content, identify your power users, and don't gloss over integrations.

What business problems are you solving with the product? What benefits have you realized?

The primary business problem we set out to solve with Eloqua was messaging prospects, leads, and customers at scale, and measuring the effectiveness of that outreach. We've since expanded into omnichannel marketing and ABM. To date, ELQ has met our needs along the way.

We now know who is engaging with what, and more importantly, what's NOT working, enabling our Program Managers to make data-driven decisions about their programs and measure the impact in metrics that resonate across the organization.

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Oracle Eloqua review by <span>Brad D.</span>
Brad D.
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Easier to use than Salesforce Marketing Cloud

What do you like best?

Eloqua has worked very hard to make an application that is easy to visually program. Eloqua forms have extremely powerful post submit processing capacity that is easy to implement.

What do you dislike?

Eloqua has an old and outdated reporting engine. Getting the basics is fairly easy, but cumbersome. Most of the content used in Eloqua is built outside HTML applications so its lack of a modern email and landing page editor is not a huge issue, but will need to be resolved soon.

Recommendations to others considering the product

By far the easiest of the enterprise level tools to use. Make sure and compare how easy setting up forms and form processing is within any application you are putting up against Eloqua. Look at the how simple using standard items like shared components, dynamic components, and landing pages are to use in Eloqua. Tools like Salesforce Marketing Cloud require way too much programming to do simple tasks. Make sure and define how you will be getting names into Eloqua and how simple Yes/No steps in campaigns are done in Eloqua.

What business problems are you solving with the product? What benefits have you realized?

B2B marketing from email marketing, in person and webinar event marketing, to full attribution and influence tracking.

What Marketing Automation solution do you use?

Thanks for letting us know!
Oracle Eloqua review by <span>April K.</span>
April K.
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Eloqua works well for a midsize company

What do you like best?

We like that we are able to put projects into action quickly with the templates available in Eloqua.

What do you dislike?

We dislike that there are very few customization options in the template, and we are limited with the visual aspect of how the emails can be seen by the intended audience.

Recommendations to others considering the product

Eloqua is a great system to use in order to reach out to a large group of people to communicate events, webcasts, webinars or other important business needs. We use Eloqua for digital even invitations, primarily to control registration and keep track of those that are attending and interacting with our brand. We have a dedicated team that works on sending out tests of digital emails, and these can be customized in different templates, and help maintain the integrity of our brand. We are able to use our brand colors, font, and ensure that our brand voice is heard through the email that our intended audience is receiving. The click-ability and overall appearance is professional and visually appealing, and is much more effective than a generic email from an automated system. I have been mostly happy with my user experience with sending out Eloqua emails to our clients, prospects and COIs.

What business problems are you solving with the product? What benefits have you realized?

For a larger business, it is imperative that communications come across in a professional manner, rather than through a generic email, and Eloqua allows companies to connect quickly with a large group of people in a short amount of time.

Oracle Eloqua review by <span>Joshua P.</span>
Joshua P.
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Organic
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Eloqua, in a class of its own.

What do you like best?

Eloqua has been incremental in ensuring our organizational success in the B2B space. It is a vital aspect of our marketing program and we would not be able to effectively execute our complex marketing campaigns without it. I love the ability to quickly implement our strategies and ensure there are a multitude of fail safes to sure our campaign will go smoothly. Utilizing features like dynamic content and the campaign canvas quickly allow you to see why Eloqua is the best platform on the market.

What do you dislike?

Eloqua could improve on it's WYSIWYG email and landing page builder but from what I understand this is on the road map. It also has an outdated UI on the reporting tool but this is slowing being updated with a new version. The app cloud partners are somewhat limited but if you feel comfortable with utilizing the API or only have limited need for partner apps this would be a limited concern.

Recommendations to others considering the product

Compare it to the competitors and you will quickly see how much better it is.

What business problems are you solving with the product? What benefits have you realized?

Eloqua has allowed us to scale at lightning speed and ensure that the only limitation to our marketing plan is our imagination. We have been able to easily execute and grow within the platform as our organization grows and Eloqua has done great to accelerate that growth. Eloqua has allowed us to easily transform our marketing program as new trends change within the industry and can ensure that the automation platform is not the limiting factor to any success we are working to achieve.

Oracle Eloqua review by <span>Tom V.W.P. S.</span>
Tom V.W.P. S.
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Organic
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Easy to learn, difficult to master

What do you like best?

What I like most about Oracle Eloqua is the ease a Campaign can be configured on the Campaign canvas. The UI is user friendly and lets you quickly setup a comprehensive campaign in only a few minutes. The way the components interact is seamless, forms, segments everything comes together and connects on the Canvas.

What do you dislike?

Insights in Integrations, logging could be better. Including batch ID's in the logging would be very beneficial. Also looking forward to A/B Testing functionality, community and clients have been waiting for this for a long time. Luckily this is now on the Roadmap. The insights on platform use could also be improved.

Recommendations to others considering the product

Great tool for your Marketing Automation. When considering Eloqua please review how many (potential)customers you will be targeting, what size is your current database of contacts?

What business problems are you solving with the product? What benefits have you realized?

Lead Nurturing and Lead Generation. With the -right campaigns with the right content at the right time -you're able to nurture and generate leads through Oracle Eloqua.

Oracle Eloqua review by <span>Jan-Pieter F.</span>
Jan-Pieter F.
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Organic
Reviewed On

Best Marketing Automation solution for Medium sized and enterprise businesses

What do you like best?

The integration options makes it easy to connect Eloqua with other products within the marketing landscape. The fact that you have standard integrations with several major CRM systems but at the same time are able to build your own integration is very nice. Next to this, you can build your own connections using the AppCloud Developer framework which gives you the possibility to build feeder, decision action and some other services.

Next to the integration, I like the campaign canvas more and more, it gives a very clear overview of your campaign and with the easy drag and drop solution you can expand your campaign within seconds.

What do you dislike?

Oracle needs some time to get back up to speed after they purchased Eloqua. The roadmap has some promising things on it, but it still takes a while before they arrive. Some of the features that are planend for the future are already standard within the competitor solution

Recommendations to others considering the product

make sure that the product fits your needs before you take the decision. Eloqua itself has a lot of features that might be overwhelming. Also, make sure you actually need the specific features of Eloqua. In case you have a short sales cycle, it might be more interesting to look at Oracle Responsys instead of Eloqua. Are you a multinational and looking for a solid Marketing Automation solution, no need to look further!

What business problems are you solving with the product? What benefits have you realized?

Automated campaigns that can run over extended periods, and personalisation of outgoing messages (both emails and text messages) making the customer feel more valued

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