Oracle Eloqua

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3.8 out of 5 stars

Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

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Oracle Eloqua review by David B.
David B.
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Verified Current User
Review Source

"Review of Eloqua"

What do you like best?

To start, I think Eloqua University is a great resource - to be able to take courses on such an extensive listing of subjects is remarkable (and the courses are offered at multiple times to offer the opportunity for people in different timezones to take them). Next, I like that for the most part, the ability to create campaigns, landing pages, forms, and segments are relatively easy. I like the amount of data they allow you to store within their database for contacts (nearly 300 fields). I like the ability to integrate with relative ease with Salesforce. I like that it is much more easier to navigate than my previous few marketing automation systems.

What do you dislike?

I think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. I dislike that I don't know what level of support I am going to get from their tech support - if I get someone good, I know I am going to get the answer I need but if I get someone new, I know within the first 90 seconds that I am wasting my time. I dislike that they try to sell you on their professional services which was a waste of time and money for me. I think Insights could be a little more intuitive as it it just a basic reporting tool.

Recommendations to others considering the product

It is definitely the best marketing automation tool that i have used out of the three.

What business problems are you solving with the product? What benefits have you realized?

A marketing automation platform that would be easy to use and allow our team in multiple countries to function effectively.

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Oracle Eloqua review by Karin "KP" P.
Karin "KP" P.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Eloqua is by far one of the best marketing automation platforms"

What do you like best?

-Easy to use interface that does not require technical skills for basic campaign execution tasks like setting up emails, forms, landing pages, segments, and campaigns

-Highly customizable. This comes in handy with lead management workflows, advanced nurture campaigns, and integrations of all kinds but especially with CRMs (Salesforce.com, MS Dynamics Cloud, and Oracle Sales Cloud)

-Eloqua has features that allow you to segregate data, reporting, assets, etc. so all the users can share one Eloqua nicely. These are great features for larger marketing teams and/or teams with users in different regions with different needs.

What do you dislike?

-Reporting functionality - Both my team and our customers have experienced challenges in reporting due to lack of seemingly basic features and export limitations within the Insight Reporting Engine.

-System downtime - Our customers have communicated frustrations over the past six months due to more frequent system-level downtimes when key data isn't being captured for processing which can have a relatively small to rather significant impact on the business.

-Less focus on development - While bigger, more popular features continue to be the focus of development, ie responsive landing page editor, native integrations with multiple third-party vendors, and the like; the other side of the development scale seems to have suffered from lack of focus, ie, new reporting on dynamic content but lacking click-through data.

Recommendations to others considering the product

Eloqua is well suited for clients with the need to automate marketing tasks to save on time and money. This would be most marketing teams and primarily B2B. Eloqua may be used for B2C marketing but there are better fit products for that.

Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.

What business problems are you solving with the product? What benefits have you realized?

It allows our small team to execute dozens of campaigns per year by leveraging some of the automation power in the platform.

It allows us to measure our marketing efforts' impact on sales revenue which are improving year over year.

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Oracle Eloqua review by Michael D.
Michael D.
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Verified Current User
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"Robust marketing automation; invest in a seasoned admin."

What do you like best?

ORCL ELQ's framework is flexible enough that there are many ways to accomplish things. The solution is scalable; I've used it in several organizations and have yet found a way to stump it or outgrow its capabilities.

What do you dislike?

ELQ is far from plug-and-play. It requires a lot of care and feeding and some orgs underestimate the amount of time required to keep things running smoothly. Some of its "old framework" architecture can be a bit clunky (i.e., Program Builder), but they are making great strides in modernizing with things like Program Canvas.

Recommendations to others considering the product

Do your homework when evaluating marketing automation platforms and be realistic in your expectations and capabilities. If all you're planning to do is automate batch-and-blast emails, ELQ is likely overkill. Invest in training or hire a seasoned admin, or you'll likely realize a fraction of its benefits.

Preparation is key - map you content, identify your power users, and don't gloss over integrations.

What business problems are you solving with the product? What benefits have you realized?

The primary business problem we set out to solve with Eloqua was messaging prospects, leads, and customers at scale, and measuring the effectiveness of that outreach. We've since expanded into omnichannel marketing and ABM. To date, ELQ has met our needs along the way.

We now know who is engaging with what, and more importantly, what's NOT working, enabling our Program Managers to make data-driven decisions about their programs and measure the impact in metrics that resonate across the organization.

What Marketing Automation solution do you use?

Thanks for letting us know!
Oracle Eloqua review by Brad D.
Brad D.
Validated Reviewer
Verified Current User
Review Source

"Easier to use than Salesforce Marketing Cloud"

What do you like best?

Eloqua has worked very hard to make an application that is easy to visually program. Eloqua forms have extremely powerful post submit processing capacity that is easy to implement.

What do you dislike?

Eloqua has an old and outdated reporting engine. Getting the basics is fairly easy, but cumbersome. Most of the content used in Eloqua is built outside HTML applications so its lack of a modern email and landing page editor is not a huge issue, but will need to be resolved soon.

Recommendations to others considering the product

By far the easiest of the enterprise level tools to use. Make sure and compare how easy setting up forms and form processing is within any application you are putting up against Eloqua. Look at the how simple using standard items like shared components, dynamic components, and landing pages are to use in Eloqua. Tools like Salesforce Marketing Cloud require way too much programming to do simple tasks. Make sure and define how you will be getting names into Eloqua and how simple Yes/No steps in campaigns are done in Eloqua.

What business problems are you solving with the product? What benefits have you realized?

B2B marketing from email marketing, in person and webinar event marketing, to full attribution and influence tracking.

Oracle Eloqua review by Huey L.
Huey L.
Validated Reviewer
Verified Current User
Review Source

"Excellent too, poor support"

What do you like best?

Eloqua's user interface is friendly and easy to use. Detailed training is available and highly recommended. Landing page features are robust, and contact management is a snap. Integration with Salesforce is much better than other CRMs.

What do you dislike?

Oracle support is so poor. Full value of the tool has been not been realized. Dealing with Oracle has been an ongoing struggle. Integration with Siebel is difficult, which is interesting given they are both Oracle products. Would also like to have had different instances and better segmentation of data.

What business problems are you solving with the product? What benefits have you realized?

Customer journeys, better data, better segmentation, improved automation/efficiency and better control of messages/audiences. We are able to see the progress in our different marketing campaigns and are able to see how customers react to the progress and changes.

Oracle Eloqua review by April K.
April K.
Validated Reviewer
Verified Current User
Review Source

"Eloqua works well for a midsize company"

What do you like best?

We like that we are able to put projects into action quickly with the templates available in Eloqua.

What do you dislike?

We dislike that there are very few customization options in the template, and we are limited with the visual aspect of how the emails can be seen by the intended audience.

Recommendations to others considering the product

Eloqua is a great system to use in order to reach out to a large group of people to communicate events, webcasts, webinars or other important business needs. We use Eloqua for digital even invitations, primarily to control registration and keep track of those that are attending and interacting with our brand. We have a dedicated team that works on sending out tests of digital emails, and these can be customized in different templates, and help maintain the integrity of our brand. We are able to use our brand colors, font, and ensure that our brand voice is heard through the email that our intended audience is receiving. The click-ability and overall appearance is professional and visually appealing, and is much more effective than a generic email from an automated system. I have been mostly happy with my user experience with sending out Eloqua emails to our clients, prospects and COIs.

What business problems are you solving with the product? What benefits have you realized?

For a larger business, it is imperative that communications come across in a professional manner, rather than through a generic email, and Eloqua allows companies to connect quickly with a large group of people in a short amount of time.

Oracle Eloqua review by Joshua P.
Joshua P.
Validated Reviewer
Verified Current User
Review Source

"Eloqua, in a class of its own."

What do you like best?

Eloqua has been incremental in ensuring our organizational success in the B2B space. It is a vital aspect of our marketing program and we would not be able to effectively execute our complex marketing campaigns without it. I love the ability to quickly implement our strategies and ensure there are a multitude of fail safes to sure our campaign will go smoothly. Utilizing features like dynamic content and the campaign canvas quickly allow you to see why Eloqua is the best platform on the market.

What do you dislike?

Eloqua could improve on it's WYSIWYG email and landing page builder but from what I understand this is on the road map. It also has an outdated UI on the reporting tool but this is slowing being updated with a new version. The app cloud partners are somewhat limited but if you feel comfortable with utilizing the API or only have limited need for partner apps this would be a limited concern.

Recommendations to others considering the product

Compare it to the competitors and you will quickly see how much better it is.

What business problems are you solving with the product? What benefits have you realized?

Eloqua has allowed us to scale at lightning speed and ensure that the only limitation to our marketing plan is our imagination. We have been able to easily execute and grow within the platform as our organization grows and Eloqua has done great to accelerate that growth. Eloqua has allowed us to easily transform our marketing program as new trends change within the industry and can ensure that the automation platform is not the limiting factor to any success we are working to achieve.

Oracle Eloqua review by Tom V.W.P. S.
Tom V.W.P. S.
Validated Reviewer
Verified Current User
Review Source

"Easy to learn, difficult to master"

What do you like best?

What I like most about Oracle Eloqua is the ease a Campaign can be configured on the Campaign canvas. The UI is user friendly and lets you quickly setup a comprehensive campaign in only a few minutes. The way the components interact is seamless, forms, segments everything comes together and connects on the Canvas.

What do you dislike?

Insights in Integrations, logging could be better. Including batch ID's in the logging would be very beneficial. Also looking forward to A/B Testing functionality, community and clients have been waiting for this for a long time. Luckily this is now on the Roadmap. The insights on platform use could also be improved.

Recommendations to others considering the product

Great tool for your Marketing Automation. When considering Eloqua please review how many (potential)customers you will be targeting, what size is your current database of contacts?

What business problems are you solving with the product? What benefits have you realized?

Lead Nurturing and Lead Generation. With the -right campaigns with the right content at the right time -you're able to nurture and generate leads through Oracle Eloqua.

Oracle Eloqua review by Jan-Pieter F.
Jan-Pieter F.
Validated Reviewer
Verified Current User
Review Source

"Best Marketing Automation solution for Medium sized and enterprise businesses"

What do you like best?

The integration options makes it easy to connect Eloqua with other products within the marketing landscape. The fact that you have standard integrations with several major CRM systems but at the same time are able to build your own integration is very nice. Next to this, you can build your own connections using the AppCloud Developer framework which gives you the possibility to build feeder, decision action and some other services.

Next to the integration, I like the campaign canvas more and more, it gives a very clear overview of your campaign and with the easy drag and drop solution you can expand your campaign within seconds.

What do you dislike?

Oracle needs some time to get back up to speed after they purchased Eloqua. The roadmap has some promising things on it, but it still takes a while before they arrive. Some of the features that are planend for the future are already standard within the competitor solution

Recommendations to others considering the product

make sure that the product fits your needs before you take the decision. Eloqua itself has a lot of features that might be overwhelming. Also, make sure you actually need the specific features of Eloqua. In case you have a short sales cycle, it might be more interesting to look at Oracle Responsys instead of Eloqua. Are you a multinational and looking for a solid Marketing Automation solution, no need to look further!

What business problems are you solving with the product? What benefits have you realized?

Automated campaigns that can run over extended periods, and personalisation of outgoing messages (both emails and text messages) making the customer feel more valued

Oracle Eloqua review by Gabriel A.
Gabriel A.
Validated Reviewer
Verified Current User
Review Source

"I simply LOVE Eloqua"

What do you like best?

Eloqua is great for large organizations that can support the implementation of this tool and its integration with your CRM. I love the way it allows you to design advanced and highly-customized campaign nurtures.

What do you dislike?

Some parts of the product still contain old and not user-friendly interfaces (getting improved). Sometimes the product is slow to load assets and pages.

Recommendations to others considering the product

Eloqua is great for large organizations that can support the implementation of this tool and its integration with your CRM.

What business problems are you solving with the product? What benefits have you realized?

We have been using the Eloqua platform to drive the buyer path to purchase, to maximise opportunities for my organization and to make our customers’ businesses simpler, faster and flexible, working on both inbound and outbound activities, anything from one-off initiatives through to automated/triggered always-on campaigns.

Oracle Eloqua review by Pasi .
Pasi .
Validated Reviewer
Verified Current User
Review Source

"Eloqua is the marketing automation's MacGyver"

What do you like best?

I think there is not anything that Eloqua can't do. In a nutshell, Eloqua is a marketing automation system and can do what you would expect the marketing automation system to do. But if you want a bit more automation outside of 'just' the marketing then Eloqua shines with the capabilities it has.

What do you dislike?

The learning curve with Eloqua is a bit higher. The system is updating its interface for the better all the time but still, some things are not so shiny.

What business problems are you solving with the product? What benefits have you realized?

Automating the inbound marketing as well the current customer flows. We can now ensure that we do not forget a contact anywhere. Also with GDPR now kicking in the Eloqua system makes sure we are on the track on this also.

Oracle Eloqua review by Ali B.
Ali B.
Validated Reviewer
Review Source

"Complex marketing automation tool "

What do you like best?

Oracle Eloqua is a fascinating product given the depth and breadth of marketing automation capabilities. Recent UI enhancements have made the system visually more appealing. The Campaign Canvas makes the set up and execution of campaigns easy, and the integration with Salesforce and cloud apps available (GoToWebinar) speed campaign tracking.

What do you dislike?

We're a SME business and the tool is just too big for our organization. We have four administrators worldwide and Eloqua is only part of our roles. If Eloqua were our sole responsibility I'm sure we would use the more to our advantage.

What business problems are you solving with the product? What benefits have you realized?

Enables our organization to engage with customers and prospects via email marketing, allows the creation of landing pages and forms, and is the single location where all of our marketing prospect data is stored.

Oracle Eloqua review by Chad L.
Chad L.
Validated Reviewer
Verified Current User
Review Source

"Very Powerful....with Caveats"

What do you like best?

I like that Eloqua allows a million different ways to customize your marketing programs. If you can dream it up, you can do it when it comes to Eloqua.

What do you dislike?

I dislike the fact that I need a team of developers and campaign specialists to manage the platform and all of our programs. I also think that the community has declined over the years since it was first purchased by Oracle and the account management is non-existent.

Recommendations to others considering the product

Try Marketo....we are too far along in our process with Eloqua so we are stuck with it.

What business problems are you solving with the product? What benefits have you realized?

Eloqua does help us to solve our email marketing problems but it is a struggle when it comes to managing the complexity of the platform.

Oracle Eloqua review by Rhianna A.
Rhianna A.
Validated Reviewer
Review Source

"Winning with Eloqua"

What do you like best?

We use Eloqua to market to our prospects and current customers either independently or in conjunction with some of our partners as part of larger campaigns. Typically we are inviting them to a WebEx or live event or sharing case studies and blog posts about industry trends. Typically we are using our own list or a segment provided to us by a partner for the specific campaign criteria. Segmentation and campaign creation are solid. Eloqua is a true enterprise level tool. It gives you what you need to get the job done, it is easy to use and you have a lot of support through communities, tutorials, documentation and events

What do you dislike?

I think there are some weaknesses around changes to the UI but look and feel aside I think the automation capabilities are the best out there today. You won't find it in the competition.

What business problems are you solving with the product? What benefits have you realized?

We didn't have any marketing before so it has had a tremendous impact. Allowing our marketing team to gain valuable insight to share across all levels of our organization. We have started using some of the data to determine when to re-engage with previous clients.

Return on Investment:

Ability to track end to end interactions

Increased analytics

Leveraging Marketing automatio

Oracle Eloqua review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Eloqua - a 1990s User Experience"

What do you like best?

I like it that Oracle is *trying* to make updates to Eloqua, but the updates they do make do not bring it into this century.

What do you dislike?

The UI is antiquated and extremely frustrating to use. The user experience is absolutely the worst I've ever seen. Simple things like integrated single sign on, click to open contact records and the ability to directly download a report do not exist in Eloqua. The MOST frustrating thing is that the reports are not directly downloadable. Instead they are emailed to you. Then you have to sign into Eloqua, but the sign in boxes are not the same as they are when you ordinarily log in. Instead of 3 fields (one for company name, one for username, and one for password), the format is switched to 2 fields (one for company name/user name and then a second field for password). There are no clear directions on how to do this under the boxes. It is CRAZY and an awful, time consuming and frustrating experience.

Oh, and if you close the browser window without logging off (like you do with every other Saas product out there), you will not be able to log back in - you get stuck in some weird purgatory state and need to shut down your computer, clear your cache and use an incognito window to get back in. Eloqua has wasted more of my time than I care to think about. It is awful.

The email templates are C- - you need an HTML person to put together any good looking emails and there are no interactive (aka modern) landing page templates. We had to use a third-party landing page company to build out quizzes, calculators, etc.

Bottom line: there are MUCH better options for automated marketing out there. I have used others in my career and they all run circles around Eloqua.

Recommendations to others considering the product

DO NOT USE ELOQUA if you have other options. The UI is antiquated and extremely frustrating to use. If you want to do anything "modern", like append data, create descent landing pages, etc., you will have to buy additional services from other vendors. The user experience is absolutely the worst I've ever seen. Simple things like integrated single sign on, click to open contact records and the ability to directly download a report do not exist in Eloqua. The MOST frustrating thing is that the reports are not directly downloadable. Instead they are emailed to you. Then you have to sign into Eloqua, but the sign in boxes are not the same as they are when you ordinarily log in. Instead of 3 fields (one for company name, one for username, and one for password), the format is switched to 2 fields (one for company name/user name and then a second field for password). There are no clear directions on how to do this under the boxes. It is CRAZY and an awful, time consuming and frustrating experience.

Oh, and if you close the browser window without logging off (like you do with every other Saas product out there), you will not be able to log back in - you get stuck in some weird purgatory state and need to shut down your computer, clear your cache and use an incognito window to get back in. Eloqua has wasted more of my time than I care to think about. It is awful.

The email templates are C- - you need an HTML person to put together any good looking emails and there are no interactive (aka modern) landing page templates. We had to use a third-party landing page company to build out quizzes, calculators, etc.

Bottom line: there are MUCH better options for automated marketing out there. I have used others in my career and they all run circles around Eloqua.

What business problems are you solving with the product? What benefits have you realized?

Marketing automation. It has created more problems then it has solved with its wonky reporting features and unstable UI. The LInkedIN widget for Chrome is extremely unstable and almost unusable. Engage is also a huge fail.

Oracle Eloqua review by Jacob R.
Jacob R.
Validated Reviewer
Review Source

"Eloqua — An Email Sender"

What do you like best?

Eloqua is a great platform for those who are new to the marketing game, and those who have been in the game for a long time and would like to step it up. There is a ton of functionality and it allows you to expand your strategy and ideas without needing to invest in other softwares too much.

What do you dislike?

Eloqua is not the easiest system to learn. It takes some times to figure out and train new team members on how to use the system well. It also is a system that takes a lot of time to configure correctly, especially if someone set it up without fully knowing what they were doing

What business problems are you solving with the product? What benefits have you realized?

We are using Oracle Eloqua to automate our email marketing campaigns. As well as venture into nurture campaigns for our current contacts. It has been really helpful in creating dynamic campaigns that will allow us to continue to grow our support and contact loyalty.

Oracle Eloqua review by Executive Sponsor in Government Administration
Executive Sponsor in Government Administration
Validated Reviewer
Review Source

"Very useful tool for my business (medium size)"

What do you like best?

I really like the application because is very friendly user and easy to use and understand.

Thanks to Oracle Eloqua we have been able to implement campaigns in a short time and without great efforts. One thing that I really like about the app is that it allows a high level of personalization. In fact, I totally recommend it. I think can bring many befits to the business.

What do you dislike?

We have realized that sometimes it can be a little complicated to configure the platform, especially at first. In addition, he showed us some error messages without knowing why.

we have noticed that the company has implemented changes in the platform lately. These problems make us dedicate several people to automate the application and solve the problems we have while we use it. It costs us money and time

Recommendations to others considering the product

Fully recommended. Customer service makes amazing job

What business problems are you solving with the product? What benefits have you realized?

We started few weeks ago using the tool and we realize my department increased the productivity

Oracle Eloqua review by Jeff L.
Jeff L.
Validated Reviewer
Review Source

"Incredibly Poor Product and Customer Support"

What do you like best?

Integrates well with most CRM platforms. Has robust capabilities when it comes to marketing automation and functionality.

What do you dislike?

Product is buggy, has incredibly poor account management and customer support. Unable to send emails due to bad IP addresses that Oracle provides that will impact your deliver ability.

Recommendations to others considering the product

I would strongly consider utilizing Marketo, Hubspot or other marketing automation platforms instead of Oracle's Eloqua. Since the acquisition they have become unreasonable and it shows in the platform. When you're unable to even send out basic emails and they don't want to propose solutions it goes to show how fall they have fallen from once being a top tier marketing automation platform.

What business problems are you solving with the product? What benefits have you realized?

We were attempting to leverage the platform to market to our diverse customer base as well as for our sales force which numbers in the hundreds to leverage Eloqua Engage and Profiler. The platform is buggy and when you reach out for solutions that impact all of your emails or all of your users you get answers that may take months. Oracle is out of touch with their customers and it shows in the platform. We're moving off the platform even with a year left in our contract.

Oracle Eloqua review by Jeffrey N.
Jeffrey N.
Validated Reviewer
Verified Current User
Review Source

"Maximum output with minimal input"

What do you like best?

Utilizing custom data objects extends the capability of the tool. Provides ultimate flexibility of data processing. If you know how to code HTML, and JavaScript, you can basically do anything you want.

What do you dislike?

A/B testing needs to be improved and campaign canvas apps are not the best.

Recommendations to others considering the product

Think of where you are today with regards to: volume, complexity and automation, then double it each year for the next 5 years without adding more staff. This tool will help you reach the goal of where you want to be in 5 years.

What business problems are you solving with the product? What benefits have you realized?

outbound and inbound demand generation, lead nurturing, event management, webcast production, conversion landing pages and reporting. All of these run 24/7 without the need for human intervention.

Oracle Eloqua review by User
User
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Verified Current User
Review Source

"Decent Enterprise Product without Some of the Features of Marketo"

What do you like best?

Ability to handle and process large amounts of data and build complex programs that would potentially crash of MA platforms. It's great to have a lot of flexibility with blank canvases to develop essentially anything you can think of. In Marketo, it could take several minutes (or longer) to refresh a smart list. In Eloqua, it usually only takes a few seconds.

What do you dislike?

The lack of simple features that you take for granted from Marketo that really make it more efficient to build programs. Cloning programs, ad bridge, web personalization, and attribution are all areas that I miss from Marketo. There is a lot that you can do with Eloqua, but the more robust features that Marketo offers (for an extra fee) are missed.

Recommendations to others considering the product

I'd evaluate Marketo as well. Just keep in mind that Marketo's product doesn't seem to be getting the type of investment it needs. I'd ask to see the product roadmap from both vendors.

What business problems are you solving with the product? What benefits have you realized?

We are building complex flows in our buyers journey to move people down the funnel. Like most platforms, you get out what you put in. Eloqua is relatively easy to use and can handle many of the challenges that we are facing. Scaling is not an issue either. Another benefit is that, because Eloqua was clearly built for enterprise, you can set up data standardization that you wouldn't be able to do with Marketo.

Oracle Eloqua review by Heather C.
Heather C.
Validated Reviewer
Review Source

"Powerful Automation Platform"

What do you like best?

Eloqua is a powerful marketing automation platform. I've used it at a couple of workplaces now including at an agency that supported fortune 500 companies manage their instances of Eloqua. What I like best about Eloqua over other automation tools I've used is its flow chart view of campaigns. It's nice to be able to see each automation step visually mapped out in front of you from end to end.

What do you dislike?

I really dislike the reporting capabilities in Eloqua. Running reports is a surprisingly complex process and is not intuitive. At one time in my career, my full-time job was just for creating and running reports out of Eloqua. That's how involved the process is.

Recommendations to others considering the product

I would suggest only consider using Eloqua for large organizations who run complex marketing campaigns. It's too large and complex of a tool for small marketing teams. You'll need campaign managers, an administrator, and even plan on having room in the budget for a person to run reports if you want to get the full breadth of use from the platform. You'll also likely want to hire an agency to help you with the initial setup.

What business problems are you solving with the product? What benefits have you realized?

When I used Eloqua, it was at large international organizations because it is one of the best available tools for handling international automation campaigns really well. We were able to use the platform for running complex campaigns and in multiple languages.

Oracle Eloqua review by Kevin C.
Kevin C.
Validated Reviewer
Verified Current User
Review Source

"The most powerful Marketing Automation tool on the market"

What do you like best?

Eloqua has the power and flexibility to deal with large enterprise companies that have many business units across many industries.

What do you dislike?

There is two distinct parts to Eloqua (E10 vs E9). This is strange because it's a completely different user experience and also has the same objects with different names. It causes confusion for the end user.

Recommendations to others considering the product

Ensure you have 2 or 3 Eloqua power users on your payroll before trying to implement.

What business problems are you solving with the product? What benefits have you realized?

It has been the product that has allowed us to move all of our marketing automation to one platform. As a result we've had cost saving alignment, increased productivity, and much more!

Oracle Eloqua review by User in Banking
User in Banking
Validated Reviewer
Verified Current User
Review Source

"Powerful, but expensive and time consuming to learn"

What do you like best?

If you have developers to work with, Eloqua can connect to a variety of marketing tech platforms and you can accomplish a wide variety of marketing and customer experience projects.

The ability to create custom and personalized landing pages has helped us boost conversion rates for many of our campaigns.

What do you dislike?

To really make the most of this platform, you need access to a person or team who knows how to develop for it. Additionally, Eloqua is sold as a "do it all" platform, but it actually requires connectors and custom development to get to that point. Some of the connectors are expensive, as well.

Additionally, Eloqua's "responsive" email tempaltes do not work across all devices. It's been our experience that custom coded HTML emails fully tested outside of Eloqua (using Litmus or Email on Acid) work best.

There is also a steep learning curve. I've been using Eloqua for over 3 years now and only in the last year did I start feeling confident with it.

Recommendations to others considering the product

Be aware that you will need additional connectors and development resources if you want to use Eloqua as a true conductor for digital marketing. It does not "do it all" out of the box.

What business problems are you solving with the product? What benefits have you realized?

We've put a robust onboarding program in place with Eloqua, which provides customized messaging based on data points for individual clients. We've been able to better target our promotional emails, stand up newsletter campaigns, behavior-based campaigns, and are taking advantage of landing pages for our paid advertising campaigns.

Oracle Eloqua review by Jason R.
Jason R.
Validated Reviewer
Verified Current User
Review Source

"First Year with Eloqua"

What do you like best?

Eloqua is a very powerful product and helped us with marketing automation. What I liked best was the campaign canvas as it gave a nice visual of the nurture path we were sending leads down. I liked how we had the ability to add dynamic information in emails.

What do you dislike?

There isn't a great UI and reporting is very difficult to setup. You can get a lot of errors without any insights as to what is wrong with the way it is setup,

Recommendations to others considering the product

I believe Eloqua requires much more of a technical background for those that will be using it on a daily basis. It is extremely powerful but can be difficult to setup reports or troubleshoot if something goes wrong.

What business problems are you solving with the product? What benefits have you realized?

We wanted to have a platform to collect and nurture leads. Even after only one year we had a greater understanding of our market segments as it relates to content and offers.

Oracle Eloqua review by Courtney S.
Courtney S.
Validated Reviewer
Verified Current User
Review Source

"Easiest Product for Managing our Demand Generation Programs"

What do you like best?

We use Eloqua for all of our demand generation activities. Here's a few areas that it works best for us...

- Synchronization with SalesForce to upload and update contacts

- Synchronization with WebEx

- Ease of use for even the not so savvy HTML marketers

- Reporting features

What do you dislike?

There are a few areas related to the UI that I would like to see changed - mostly on the campaign canvas. For example, when you set an evaluate period to 6 days - it would be helpful to see what 6 days is from the point of campaign activation.

Recommendations to others considering the product

Take the training courses - they're really helpful!

What business problems are you solving with the product? What benefits have you realized?

With Eloqua, we are able to create and schedule in multiple emails and campaigns. We can "set and forget" emails, which is extremely helpful. Once we build the HTML, we just schedule everything in and it's helpful not to have to go back and constantly make updates.

Oracle Eloqua review by Jeffrey B.
Jeffrey B.
Validated Reviewer
Verified Current User
Review Source

"High powered Marketing Automation but sometimes hard to use"

What do you like best?

The campaign and reporting functions are very powerfiul and easy to use. Reports can be exported to Excel files and can be easily converted into Pivot Tables for further drill down. Campaigns are visual and easy to build and execute.

What do you dislike?

creating html emails is difficult using the internal editor. To make it (much) easier I create and copy and paste with Adobe DreamWeaver and Eloqua.

Recommendations to others considering the product

Powerful program and accomplishes what I want, just remember that the creation of html emails is not easy and may require an outside editor.

What business problems are you solving with the product? What benefits have you realized?

Effective and efficient email marketing and communications with our customers and prospects. We accomplish this with one off emails as well as specific campaigns and general drip campaigns.

Oracle Eloqua review by Adam B.
Adam B.
Validated Reviewer
Review Source

"Best Multi-Channel Marketing On The Market"

What do you like best?

This platform is so easy to use and unlike a lot of the platforms out there is designed beautifully. I really like the validation feature to make sure your campaigns are set up correctly before you launch. It allows you to run through each touchpoint and make sure they are all functioning correctly before you make it live.

What do you dislike?

The only thing I dislike is that it doesn't have a print or variable pdf function. I work in the print industry and creating personalized direct mail pieces and variable PDFs for personalized coupons in your emails is a must in my opinion. There aren't many platforms that have this feature.

What business problems are you solving with the product? What benefits have you realized?

This platform allows me to have more dynamic marketing and it allows me to provide a unique marketing experience for my clients.

Oracle Eloqua review by Maria L.
Maria L.
Validated Reviewer
Verified Current User
Review Source

"Get the most out of your email campaigns"

What do you like best?

We love how simple it is to build email campaigns using Eloqua and to send them out to our target segments. the analytics we get back from Eloqua are also extremely useful and help us determine if our campaigns are effective enough or if we need to make changes. We also really like the dashboard and the fact that you have a recent updates section, and a section with the last things you were working on. This makes it very simple to make changes quickly or pick up where you left off. The stats right in the dashboard are also a great way to get a quick overview of how your campaigns and social accounts are performing.

What do you dislike?

A bit of training is required in the beginning to get the hang of using the program. The user interface could also be updated, but this is not a big issue for us.

Recommendations to others considering the product

This is a very powerful program that will really change the way you approach your marketing. The social features integrated in this software really make using this software worth it. We noticed an immediate difference in how effective we were able to make our marketing efforts after we began using Eloqua.

What business problems are you solving with the product? What benefits have you realized?

We are now able to effectively track our marketing efforts and to easily plan our marketing campaigns and track how our customers perceive our efforts. The social listening and analytic tools help us clearly evaluate our efforts.

Oracle Eloqua review by Kristen W.
Kristen W.
Validated Reviewer
Verified Current User
Review Source

"Powerful tool, often buggy, still would recomend"

What do you like best?

Lots of features and functionality, customizable, lots of automation options. I like that you can still use the HTML editor if you prefer that to the WYSIWYG editor. Integrates with a lot of other software programs. Integrations are fairly easy to manage. The campaign flow builder is very visual and easy to understand even for people not familiar with the software.

What do you dislike?

Eloqua can be very buggy, especially since the purchase by Oracle. Their support is also poor in my mind.

Recommendations to others considering the product

I would say Eloqua is the biggest and most powerful option out there, but they are still figuring out how to be a part of the Oracle family so there are some hiccups, but nothing that has serious impact.

What business problems are you solving with the product? What benefits have you realized?

We use Eloqua for email marketing, landing pages, gating, event registrations, welcome and lead nurturing programs, lead scoring and so much more.

Oracle Eloqua review by John V.
John V.
Validated Reviewer
Verified Current User
Review Source

"Great for single landing pages and Email campaigns"

What do you like best?

The tracking in eloqua is great, you can track every page, every email and campaign easily

What do you dislike?

The platform itself seems to be outdated and slugish, its kinda a mish mash of another platform.

Recommendations to others considering the product

This is a good platform with good metrics, but it does take some time to understand it and can be confusing at times especially when doing drip nurture campaigns. If considering this platform be prepared for lots of training to understand the ins and outs of the platform. You many not need to know everything, it depends on your area of marketing.

What business problems are you solving with the product? What benefits have you realized?

I create ppc landing pages using eloqua and also email campaigns

Oracle Eloqua review by User
User
Validated Reviewer
Verified Current User
Review Source

"Email deployment with great reporting "

What do you like best?

I love Eloqua for deploying emails and setting up email campaigns and auto campaigns. It also gives you insight on how your email did. Was it opened? did people unsubscribe?

What do you dislike?

You really have to be trained to use the program to use it effectivly

Recommendations to others considering the product

Eloqua is a top notch email deployment program. It really does it all. From creating emails, to creating campaigns to deploying emails to finally report on how well the emails do. It provides the entire package.

What business problems are you solving with the product? What benefits have you realized?

I am able to send out my own emails and create campaigns so depending on a customers response or no response a new email will come to them in a timely manner. It is helping me create campaigns that I can easily track. It also gives me great reports on how my emails are doing.

Oracle Eloqua review by User in Venture Capital & Private Equity
User in Venture Capital & Private Equity
Validated Reviewer
Verified Current User
Review Source

"More intuitive than ever"

What do you like best?

Segmenting is probably the best feature they have. The UX is very intuitive and helps you think through the basic structure of your campaign.

What do you dislike?

The design feature is limiting. Sometimes I find myself losing assets on the page if I drag them out of the email by accident, then they will show up in the actual email. I always test my emails, so this has never been a huge problem, but it is rather annoying.

Recommendations to others considering the product

Invest in your employees' training! I can't stress that enough. I had to learn through one-on-one sessions, booklets, a colleague's notes, videos, etc. It was a very long learning curve that could have been avoided through their formal training program.

What business problems are you solving with the product? What benefits have you realized?

We are using this for general solicitation and event reach-out. Since we can A/B test subject lines, layouts, etc., it's helped us learn how to better serve our audience.

Oracle Eloqua review by Consultant in Information Technology and Services
Consultant in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Eloqua- The perfect Marketing Automation tool"

What do you like best?

Eloqua, Oracle's best marketing application has the best targeting feature using segments which makes the tool appropriate to enhance the revenue. The robust reporting feature using Eloqua insight makes the application very adaptive to any business scenario. The drag and drop feature in the campaign canvas is a much positive feature which stands the application ahead of others.

What do you dislike?

There should have been a some additional flexible form customization feature which would have made form usage easier.

Recommendations to others considering the product

If you are looking for a marketing automation tool to reduce all your marketing efforts and integrate your existing CRM, this is the best one.

What business problems are you solving with the product? What benefits have you realized?

Eloqua has been able to address all the major business problems in marketing industry. The tool is efficiently able to cut down the marketing cost and effort through a single channel. It is possible to cross channel market the product or service using different adapters and third party integrations available thus cutting down the costs on other tools. Proficient lead scoring mechanisms available in the tool makes the business identify the right opportunities at right time.

Oracle Eloqua review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Eloqua for Sales"

What do you like best?

Eloqua is an easy way for me to send emails to as many or as few contacts as I need in a quick and efficient but personalized manner. It's great to be able to see the responsiveness and opens of what attracts our customers, or what they are interested in.

What do you dislike?

Sometimes it still comes off as an automated message, which is fine, but solutions like mail merge make it look more personalized.

Recommendations to others considering the product

Make sure you get some good training as to how you use the product, but then embrace and use it for a wise variety of applications and emails.

What business problems are you solving with the product? What benefits have you realized?

Blasting targeted emails to specific customers to help raise awareness and generate sales. It is a quicker use of my time to target large audiences while tracking the interest of them.

Oracle Eloqua review by Chee L.
Chee L.
Validated Reviewer
Verified Current User
Review Source

"Workhorse, but not UI friendly. "

What do you like best?

Setting up email campaigns and landing pages are quick and easy.

What do you dislike?

There's a lot that eloqua can do, but not many resources you can find to really put eloqua in good use. The UI changes frequently, so you need to take a moment to familiarize yourself with the dashboard.

Recommendations to others considering the product

Eloqua is an excellent marketing tool, but do your research and if you can find how-tos I would memorize them.

What business problems are you solving with the product? What benefits have you realized?

Running big and multi-step email campaigns with over 10000 contacts.

Oracle Eloqua review by Industry Analyst / Tech Writer
Industry Analyst / Tech Writer
Validated Reviewer
Verified Current User
Review Source

"Integration Time - Quite Simple and Easy"

What do you like best?

-Well-designed visual campaign builder, nice visual campaign builder that’s both intuitive and powerful to use.

-The reputation of this program, is widely considered to be the most powerful marketing automation tool for enterprise businesses.

-The integration in the program, it's very intuitive and easy to use for new users

What do you dislike?

-Customer Quality (isn't bad though but it can improve a lot)

-It's very expensive for most users, even the basic pricing

-No integration with Google Adwords, there is no way to track PPC ROI using Oracle Marketing Cloud

-Implementation usually takes a long time

Recommendations to others considering the product

You should definitely look at this program, it's very easy to adapt

What business problems are you solving with the product? What benefits have you realized?

I work at a large marketing company with many brands and moving to Eloqua was simple and easy. List import was a breeze using their import tools, and because the UI is so intuitive, our very non-tech savvy Editors were able to move and start using the tools in days.

Oracle Eloqua review by Ariel C.
Ariel C.
Validated Reviewer
Verified Current User
Review Source

"Marketing and Mass Emails"

What do you like best?

The ability to use some variable data type options, like insert first name here, is useful. I like the ability to send mass emails, not sure if the people on the list like it.

What do you dislike?

The analytics and reports are poor. The profiler feature doesn't offer much info, and the reports aren't all that helpful. The data should be more in depth.

Recommendations to others considering the product

If you have total control over emails, Eloqua works. If you have marketing departments sending Eloqua emails on behalf of you, it can be overkill and the unsubscribe rate is incredibly high.

What business problems are you solving with the product? What benefits have you realized?

I don't have time to send personalized emails one at a time. The benefits of eloqua are to send mass marketing emails, but tracking and reporting is less than desirable. When and if someone replies to an eloqua email, it goes to my regular email box for response, which is nice.

Oracle Eloqua review by User in Broadcast Media
User in Broadcast Media
Validated Reviewer
Verified Current User
Review Source

"Eloqua Review"

What do you like best?

Eloqua can be a very powerful tool if you have someone who's main job it is to learn all the ins and outs of the tool. I like it's campaign management but there are things that are lacking.

What do you dislike?

It lacks several things less powerful marketing tools have like A/B testing and decent reports. The dashboard is not pretty or user friendly.

Recommendations to others considering the product

Oracle has started focusing on improving Eloqua. The tool is extremely powerful if you have the time to work with it and learn the ins and outs. This is not going to be your run of the mill Mailchimp, it will take a dedicated resource to manage.

What business problems are you solving with the product? What benefits have you realized?

We have started to use it for drip campaigns that are helping our sales funnel!

Oracle Eloqua review by User
User
Validated Reviewer
Review Source

"The Marketing Software Umbrella"

What do you like best?

Integration to over 700 applications, ability to easily create targeted campaigns across multiple marketing channels, encourages strong alignment between sales and marketing.

What do you dislike?

It’s very costly. Can be a few thousand dollars per month. Interface is a bit confusing, lots of drop downs make it harder to navigate - it's nice that all the information is accessible from one main screen. I would definitely like to have more Oracle support. At this point, I felt like the support is a little more impersonal.

Recommendations to others considering the product

I would sign up for a trial just to see if it’s a platform that you would like to use. It has so many aspects/features to explore. See if it would work for your organization and then make a decision based on that.

What business problems are you solving with the product? What benefits have you realized?

We have solved problems with our CRM process. Our marketing and sales reps are now able to keep up with their leads without having to keep up with a document on Microsoft Excel or other platforms.

Oracle Eloqua review by User in Semiconductors
User in Semiconductors
Validated Reviewer
Verified Current User
Review Source

"Powerful Marketing Automation System - Not for beginners"

What do you like best?

I love the flexibility and customization

What do you dislike?

Some navigation/features aren't intuitive

Recommendations to others considering the product

I would recommend making sure someone on your team has marketing automation experience, even if it's not Eloqua-specifically, because Oracle (and many of their partners/consultants) don't provide the best resources for complete marketing automation beginners. Things like best practices and high-level overviews of the capabilities of the tool aren't their strong suit - but they're great with the more technical and seasoned-automation professional questions.

What business problems are you solving with the product? What benefits have you realized?

Eloqua really helps automate many web and email practices, while also giving powerful personalization and segmentation opportunities. We were able to increase email engagement by about 20% in one year after implementing Eloqua and significantly reduced team member time for creating and deploying email campaigns.

Oracle Eloqua review by User
User
Validated Reviewer
Review Source

"Great tool for experienced marketers"

What do you like best?

I liked the user interface and navigations. Oracle does a wonderful job of reporting and their accuracy. One of my favorite features is the Lead Scoring.

What do you dislike?

It's a big piece of software and can take some time to adjust and navigate through if you're not used to high-powered CRM systems.

Recommendations to others considering the product

It's a large system to understand and get used to using. I'd recommend paying the extra cost to have Oracle help you set up the entire system specific to your company's unique needs and either hire Oracle or a 3rd party company to come in and train your employees. It's a lot to take in and understand and I think in order to get the full Oracle Eloqua experience and accurate reporting, all employees need to know how to use the system accurately and consistent with company standards.

What business problems are you solving with the product? What benefits have you realized?

I used Oracle Eloqua and Siebel in the past with my home builder clients. They rely on extensive reporting as they're managing thousands of neighborhoods across the US. This system allowed them to streamline each process and report accurately on how their neighborhoods are doing in relation to sales and marketing. This data helped me look at the company's ROI and see if a shift needed to be made.

Oracle Eloqua review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Good tool depending on your preferences"

What do you like best?

I like the customizability that comes with Eloqua. There is a lot more flexibility with setting up campaigns/segments/etc. than with other automation tools. I like the set up of the Campaigns, where you can see the branches and arrange the steps visually in a way that makes sense to you. Eloqua is more technical than other tools, with more of an "engineer" feel rather than a "marketing" feel.

What do you dislike?

With all the customizability comes confusion and difficulty to grasp simple tasks sometimes. If you are not in Eloqua 24/7 then it is difficult to figure out how to complete simple tasks - like pulling a report. Also, there are many moving parts to creating an email campaign in Eloqua and you have to navigate to each section within Eloqua in order to create each separate part, instead of being able to do it all in one place. Besides the features, Eloqua is very very slow about 50% of the time, and work fails to be saved and gets written over often - leading to frustration and more work on my end. Visually, Eloqua is not as appealing as other automation tools. It's more text-based than icons and images. Not a deal breaker but just an observation.

Recommendations to others considering the product

If you are a more technical thinker, rather than visual, then Eloqua may be the tool for you.

What business problems are you solving with the product? What benefits have you realized?

Solving the problem of coordinating and automating email sends for hundreds of event campaigns and webinar campaigns, from the invitations to the reminder emails to the follow up emails. It allows me one place to view all my campaigns and organize my database.

Oracle Eloqua review by Adam T.
Adam T.
Validated Reviewer
Verified Current User
Review Source

"Powerful and flexible, yet has some quirks"

What do you like best?

Ease of creating landing pages and emails. Generally content management is easy. Complex campaign logic is a plus. Possibility to connect it with anything you imagine- CRM, SAP, etc. Reporting is easy (though complex analytics requires special user account, which costs extra). It can handle large databases with ease (tried with +4M contacts).

What do you dislike?

Oracle often introduces technical changes which results in increased downtime and sometimes critical errors. Has "bad" days when everything works super slow. Sometimes it is too easy to hurt the database - blank contact fields unintentionally. Extra features for complex analytics and database maintenance cost extra, significantly extra.

Recommendations to others considering the product

Very powerful, but be sure to take caution and implement it correctly. Don't spare on consultants, it will payoff later.

What business problems are you solving with the product? What benefits have you realized?

Marketing automation - emails campaigns, landing pages, telemarketing. Our team is resposible for lead generation in a B2B environment.

Oracle Eloqua review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Powerful Marketing Automation"

What do you like best?

I really like the ability to use the campaign canvas to draw out your campaigns and path contacts through various steps and filters. I like the speed and power overall. List uploads are a breeze, along with email templates (creating editable or HTML version). The dynamic content is great. I really like the Filters that can be built and run against other data sets. Segmentation is also key for campaign sends.

What do you dislike?

Some of the integration & Program Builder area can be very confusing including the UI and the multiple browser windows that open when you are within the tool.

What business problems are you solving with the product? What benefits have you realized?

We have both B2B and B2C efforts. On the B2C side it is automating our customer lifecycle from first purchase to renewal and after (lapsed). We also automate trials to our software and execute other batch/one-time promotional sends.

On the B2B side we have a customer lifecyclet track and various prospect email campaigns. Some are automated while others are batch/blast but use segments. We have seen great success on the B2C side although revenue reporting is not within Eloqua itself but can be referenced outside of the tool.

Oracle Eloqua review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Powerful, complex marketing solution"

What do you like best?

We've been able to use and work with the software to accomplish most of our email marketing and database goals. It's a very powerful software that can be used for many use cases-- we send our webinar, event, and nurture emails with Eloqua and use it for segmenting our database (it integrates with our CRM). Their support team has always been available and helpful.

What do you dislike?

If you're new to the software, it can take some time to become a comfortable and confident user. It seems to be outdated in some respects-- some newer functionality that you would like to use if you're keeping up with the latest marketing best practices, and that other cloud software companies seem to offer, aren't available.

Recommendations to others considering the product

I would recommend prioritizing what you are looking for in a marketing automation platform and consider your options with that prioritized list in mind, to get the solution that best fits your needs.

What business problems are you solving with the product? What benefits have you realized?

We primarily use Eloqua to hold our contact database and for email marketing. When I joined the company, Eloqua was implemented and there was an internal expert so I haven't experienced any major problems or limitations.

Oracle Eloqua review by Administrator in Management Consulting
Administrator in Management Consulting
Validated Reviewer
Verified Current User
Review Source

"Eloqua is an Industry Standard"

What do you like best?

Eloqua is an industry standard for large organizations looking to use marketing automation. I love the flexibility and that it is extremely robust. The email editor is easy to use (although could include responsive design for folks who do not know HTML/CSS responsive email design). Segment building is VERY robust and flexible.

The product is ideal for large scale organizations with many business units and marketing managers needing to use the program because there are customized security settings that allow for each user to have unique settings.

What do you dislike?

There is a steep learning curve and some of the more advanced features are difficult to understand and take a long time to implement. (i.e. Custom Data Objects, Program Builder, APIs & Integrations, etc) Although they have been making incredible improvements to their UI in the past year.

Recommendations to others considering the product

I recommend getting deep into the Topliners community and really getting to know some of the power users. The community typically answers your exact questions. Oracle also provides GREAT step by step user guides in their Help Center here - http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/

What business problems are you solving with the product? What benefits have you realized?

We have solved email marketing, marketing automation and we are working towards integration with our CRM to improve lead nurturing, lead scoring, content mapping and buyer journeys.

Oracle Eloqua review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Review Source

"It’s a killer database, exactly what we needed to get us started with marketing automation. "

What do you like best?

Eloqua was our first “major” fully integrated marketing automation system and it really helped us launch a more cohesive and planned content marketing program. We’re a B2B company with a Complex structure of clients and prospects—and our CRM didn’t offer communication. Eloqua helped us organize and enable a marketing plan that dramatically increased our MQL recognition and truly drive leads to sales.

What do you dislike?

FYI, Q2 2017 was our last use of Eloqua, this doesn’t account for new features rolled out.

1. Not a great design editor. And, small in-house teams don’t have html folks really. We just need to produce at high volume.

2. It’s not (wasn’t) a cohesive digital tool. So other tools brought it website reporting and digital campaign tools that make reporting efforts more comprehensive.

3. When we signed on in early 2015, Training was limited to Eloqua University and CRAZY expensive per license. It also featured an outdated unfriendly user interface and restrictive viewing formats. We would not pay for that again. Eloqua’s open website community/FAQ is great. Use that! License money was wasted.

Recommendations to others considering the product

One of my favorite things about Eloqua is the account management structure. My team had a bi-weekly call with a really smart Eloqua team member, dedicated to us, which was used as a chance to walk through our real life work and projects. Our account reps were the equivalent of ongoing trainers, client services, and advocates within Oracle. Invaluable.

What business problems are you solving with the product? What benefits have you realized?

Helped us Organize and launch a serious B2B marketing program by helping us understand and reach our prospects (a group that also includes clients).

Oracle Eloqua review by Ashley D.
Ashley D.
Validated Reviewer
Verified Current User
Review Source

"From email blast to nurturing "

What do you like best?

I love the canvas. You can tell a story rather than blasting your prospects/customers with one off emails.

What do you dislike?

The integration for data was so much harder to implement than we anticipated. We are still working through it. We work with SalesForce and were told it would be easy and its been extremely difficult.

Recommendations to others considering the product

Look at the data aspect

What business problems are you solving with the product? What benefits have you realized?

Trying to nurture our leads and delight them vs. frustrate them with our same message and constant emailing.

Oracle Eloqua review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"It was quite an experience"

What do you like best?

Easiness of navigation through the program. Some parts were hard, but for the most part it's was easy to learn how to use. Really didn't use it too much. It was at the request of management that we learned it, just in case we were required to use on a regular basis. I had to use it for no more than a few weeks.

What do you dislike?

Have have nothing bad to say about the product. I really mean I can't say there is anything I didn't like about it. I didn't really use it too much only when required by management. Well maybe the only thing I didn't like was how hard it started off using the software. Other than that I can't say anything bad about Oracle software.

Recommendations to others considering the product

That if anyone wants an inexpensive and reliable software take make things smooth and easy for them, then Oracle Eloqua will be the best investment that one can ever make. It's a great addition in my opinion that every place of employment should have.

What business problems are you solving with the product? What benefits have you realized?

I didn't use it for solving problems. Managers of my place of employment asked that we learn, just in case they would need some of the employees to use. I think Oracle has the best practice templates / programs & tools. The program also mobile friendly and is also good for real time dashboard and reporting. Other features such as unified marketing calendar, proves to be a great benefit.

Oracle Eloqua review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Robust System With Alot of Functionality"

What do you like best?

I like the options Eloqua provides. It's a system that has many features that people may never even get around to using, but it has what you need to conduct effective lead generation/nurturing and it's all in one system.

Campaign Canvas! This the best method for building campaigns and it's a nice, empty canvas and you build what you need. If you need to build email campaigns or nurture campaigns, this is the selling point.

What do you dislike?

- It can be buggy. I used Eloqua at my last job and the system was incredibly buggy.

- No Autosave! I don't know how a system like this doesn't have autosave (maybe it's changed by now) but I lost so much work because of no autosave and the system kicks you out very fast.

- Not much dedicated support, I relied on the Eloqua community to answer questions and figure out problems.

Recommendations to others considering the product

This system is best for large companies. If you're just starting out with marketing automation, you're probably best going with something else initially and upgrading to Eloqua later because it's a robust system.

What business problems are you solving with the product? What benefits have you realized?

Some CRM, but primarily used for marketing automation, lead scoring and conversions on landing pages.

Oracle Eloqua review by User in Research
User in Research
Validated Reviewer
Verified Current User
Review Source

"Eloqua Helps"

What do you like best?

What I like best about Eloqua, it the integration with our CRM and the quick access to email analysis infomration as soon as a campaign is activated.

What do you dislike?

The email builder is what I like the least. There are so many graphic limitations for design. I personally feel that the landing page builder is easier to use than the email builder.

Recommendations to others considering the product

If you need a comprehensive solution for marketing automation with ROI reporting, Eloqua is a solution you should consider.

What business problems are you solving with the product? What benefits have you realized?

We are able to promote our events and services from one location and tracking all events within one space. Which then allows us to prepare reports to share with our teams.

Oracle Eloqua review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Working with Mass Emails, Contact Activity & Fresher Sales"

What do you like best?

I enjoy the ability to set triggers to see customer activity- it is nice to be able to set tripwires to see if a customer has interest in a particular link or email campaign. In addition, the analytics have helped me determine when a particular set of users is more likely to look at an email.

What do you dislike?

I haven't seen consistency out of some of the ratings given to leads within our system. I believe certain rules might be set by my marketing department- I am seeing times when a user is more active in opening emails or doing certain high-value activity like registering for an account but it does not register as a high value lead.

Recommendations to others considering the product

Consider if your marketing team has the ability to monitor and set rules to work with the sales team. In our organization there is no time for training and Eloqua tends to be less intuitive tool than Salesforce, Workday and other tools that we use on a daily basis. I can tell Eloqua has great power but it is challenging.

What business problems are you solving with the product? What benefits have you realized?

Contacting customers at the right time with the right message. This tool helps you be more relevant and connects you with the right people.

Oracle Eloqua review by User
User
Validated Reviewer
Review Source

"Marketing Software at it's Finest!"

What do you like best?

Oracle Eloqua is made of various marketing modules that are easy to use and manage without much technical background, meaning people in various position at our company were able to use it & contribute, which in turn, strengthened our collaborative skills as a company.

What do you dislike?

For those people that do have prior background with various types of marketing software, some of the modules within Eloqua seem a bit basic. Would love to have the ability to make some more detailed edits.

Recommendations to others considering the product

Eloqua is great for teams that want the basic functionality of a marketing program without all headache of learning a complicated software system. It allows a company to track their marketing growth in a format that most will understand & appreciate.

What business problems are you solving with the product? What benefits have you realized?

Allows teams of all sizes to work collaboratively on marketing campaigns, emails groups, etc.

Oracle Eloqua review by User in Machinery
User in Machinery
Validated Reviewer
Review Source

"Streamline marketing automation"

What do you like best?

If you can dream it, you can do it with Eloqua. We started out using the system at a very basic level, but have since grown to create multiple personas and campaigns to better target our customers.

What do you dislike?

Eloqua can be a bit of a challenge to learn the ins and outs. We use the help of an agency so we had an expert on hand.

Recommendations to others considering the product

Team up with a certified Oracle user to help you ease into the tool.

What business problems are you solving with the product? What benefits have you realized?

Eloqua helps us send targeted value messaging to the right customer at the right time. Through Eloqua we've seen considerable growth in leads to our sales team and those leads have converted to sales. I've also started integrating Eloqua with an App Data Room product for event marketing. This allows me to better track the interaction with leads after events and see where they land on our website.

Oracle Eloqua review by User in Banking
User in Banking
Validated Reviewer
Review Source

"Great product"

What do you like best?

I like the feature that allows visitors to maintain anonymity and privacy throughout the visit. I feel that this will help drive more traffic as this is a better know feature. Using the simple emails in the program helps get that traffic and I like being able to reassure the potential customers of the safety of the site.

What do you dislike?

The cost for small business is a bit high, but overall worth the value. When I was a user for this, it was a smaller travel agency business trying to get off the ground. having to put out the funds for this software was rough on them, but ultimately they ended up seeing a good ROI.

Recommendations to others considering the product

I recommend this product to others based on the experiences I had with the system. If you are looking for a solid resource to help with marketing and driving sales, i do not think that you will find any software that is comparable with all of the features.

What business problems are you solving with the product? What benefits have you realized?

I definitely solved the marketing challenges that I faced. Simple emails allowed me to elevate marketing and expand reach drastically. I noticed increased traffic and increase in sales.

Oracle Eloqua review by Eni H.
Eni H.
Validated Reviewer
Review Source

"Clunky, disconnected, too technical"

What do you like best?

The campaign canvas which was easy to use, pulling assets together in one single sheet.

What do you dislike?

You'd have to be an expert in HTML and Dreamweaver to use this product. Often I spent entire days trying to set up the operational side of the campaign, rather than strategy, copy writing, segmentation, etc.

Reporting is non-existent. Hugely disconnected from the rest of the product and completely inaccurate. It is the single least user friendly I have had the misfortune to use.

Luckily we changed to a competitor and the difference is amazing.

Recommendations to others considering the product

Use it at your own peril. If you want to spend all day coding and no time in other marketing activities than this is your tool.

But in my opinion, there are other marketing automations platforms out there that are so much better and provide a better user experience. Eloqua has lost its touch, I'm afraid.

What business problems are you solving with the product? What benefits have you realized?

Not sure what this means.

Oracle Eloqua review by Sean H.
Sean H.
Validated Reviewer
Review Source

"Oracle Eloqua review"

What do you like best?

the robust nature of the email tool, and the various marketing options. I was impressed with the ability to segment lists, and target multiple groups with different emails, and schedule multiple ways to follow up the email blasts. I love the seamless integration with Salesforce.

What do you dislike?

Sometime the interface is a bit clunky and difficult to understand. I also found that adding and creating lists from some data sources required too many steps. When creating emails, we have run into some glitches that cause our emails to not appear exactly as we would like on some email platforms.

Recommendations to others considering the product

It is quite expensive, but we realized that the benefits are quite worth it. The ability to consolidate so many advanced features is great.

What business problems are you solving with the product? What benefits have you realized?

We jumped to Eloqua from mailchimp. Eloqua allows us to manage our email campaigns across segments, and allows us to integrate with Salesforce to maximize our e-marketing efforts. We have been able to streamline our email marketing efforts, and really customize the experience for our leads and customers.

Oracle Eloqua review by Amy G.
Amy G.
Validated Reviewer
Verified Current User
Review Source

"Oracle Business Review"

What do you like best?

Oracle make uploading mass product data to our rep website simple and easy

What do you dislike?

I do not like ho we cannot view multiple tabs at one time. If we pick a product tab, we can only view which documents are under there

What business problems are you solving with the product? What benefits have you realized?

Provided simple cloud sharing of our sales materials to our reps on the road. Also make editing current documents easy

Oracle Eloqua review by User in Staffing and Recruiting
User in Staffing and Recruiting
Validated Reviewer
Review Source

"Effective but hard to customzie"

What do you like best?

Having all our assets (emails, forms, landing pages) in one place, the campaign canvas, and the analytics.

What do you dislike?

The editing tool for assets is SO limited it makes it impossible for us to use it build assets and stick to our brand style guide. Conversely, when we try and upload custom HTML Eloqua ALWAYS breaks it when we upload. It makes the entire process extremely slow and frustrating.

Recommendations to others considering the product

Set expectations with your executives; it can take you a year plus to get fully implemented with Eloqua and be able to start using it effectively. Take the time to take Oracle University courses. Don't try and learn the tool by yourself!

What business problems are you solving with the product? What benefits have you realized?

Re-engagement with contacts who have not engaged with our brand in a set time period. We've been able to bring back in old contacts and turn them into active leads.

Oracle Eloqua review by Sriganesh K.
Sriganesh K.
Validated Reviewer
Verified Current User
Review Source

"If you are looking for a promising marketing automation tool. You are on the right place"

What do you like best?

I would recommend Eloqua for its robustness. From the house of Oracle, this marketing automation tool outperforms its competitors.

Though there are many small CRM budding up, but for a large enterprise, I would suggest they would need to stick to Eloqua.

Simple drag and drop canvas and email tracking capabilities are the ones to be appreciated.

What do you dislike?

First concern is about the support offered by Oracle.

The UI is one of the biggest setbacks compared to its competitors.

Ease of use is a major concern for any marketing professional using Eloqua.

Customizations take up most of your day.

What business problems are you solving with the product? What benefits have you realized?

Email automation

Lead scoring

Track opportunities and pipeline, manage contact and account information

Develop customer relationships, automate marketing programs, measure marketing ROI

Oracle Eloqua review by Laura L.
Laura L.
Validated Reviewer
Review Source

"Easy to Use and the Go-to for Social Media"

What do you like best?

I really enjoy the usability of this platform. We use this for social media marketing and to be able to quickly respond to and monitor public posts on our social media platforms.

What do you dislike?

Not a lot to dislike, sometimes the system can go down. But, this hasn't been commonplace. It's fairly easy to use, and not many copies offer this comprehensive of a program.

Recommendations to others considering the product

I recommend checking out this platform if for the SRM function

What business problems are you solving with the product? What benefits have you realized?

The real time alerts allow us to actively respond at any time. It's really a great social media monitoring platform.

Oracle Eloqua review by Internal Consultant
Internal Consultant
Validated Reviewer
Verified Current User
Review Source

"Marketing automation with Oracle helps us, to nurture prospects with highly personalized content"

What do you like best?

The UX and interface are really user-friendly and intuitive. You easily set up campaigns with drag and drop options. Eloqua integrates seamlessly with several apps like, Linkedin, Facebook and also Compendium.

What do you dislike?

Working on one instance with several countries limits the possibilities with Eloqua. Especially in regards to apps.

What business problems are you solving with the product? What benefits have you realized?

Marketing automation with Oracle helps us, to nurture prospects with highly personalized, useful content that helps convert leads into MQL's and turn MQL's in SQL's, opportunities and finally customers. We suspect that the applied techniques in combination with this type of marketing automation will generate significantly more new revenue and will increase our return on the investment.

Oracle Eloqua review by Consultant in Management Consulting
Consultant in Management Consulting
Validated Reviewer
Review Source

"Insightful Info on Prospect Activity"

What do you like best?

I like analyzing the interactions prospects have with email marketing campaigns and website activity. Eloqua tells me how many emails a lead opens and links they click inside of the email. It also shares their web activity and tells me which pages they've visited

What do you dislike?

I don't like that I can't view the activity of contact records, and only lead records. Other than that, I don't know what I don't know. I'm a user of the software and not an administrator.

Recommendations to others considering the product

Great software as a plug-in with Oracle. Love that I can get information in one place rather than two different web pages.

What business problems are you solving with the product? What benefits have you realized?

Measuring and analyzing marketing campaign and website activity. The information is invaluable. It helps us see what's important and interesting to the lead so we can follow up with additional information. We think this speeds up the time of taking a lead from "just looking" to "I'd like to talk."

Oracle Eloqua review by David H.
David H.
Validated Reviewer
Review Source

"So much functionality, couldn't use it all"

What do you like best?

Editing campaigns and listing out steps on Eloqua is incredibly simple, by far the most simple out there. The WYSIWYG editor meant new emails could be created quickly and at times that mattered most. Automating flows of content was also very simple and allowed for prolonged exposure with leads.

What do you dislike?

Some of the reporting was a little complicated and there were two sections in order to pull similar reports, believe this

What business problems are you solving with the product? What benefits have you realized?

The business needed to consolidate numerous email and CRM systems, Eloqua enabled us to do this with direct links to multiple Salesforce instances for teams across EMEA.

Oracle Eloqua review by Administrator in Broadcast Media
Administrator in Broadcast Media
Validated Reviewer
Verified Current User
Review Source

"Good segmentation and integration"

What do you like best?

It's fairly easy to create campaigns and segments. The integration to the CRM (Salesforce) works well and can be managed by someone with mid-level tech skills.

What do you dislike?

Setting up email content is difficult. Building HTML is difficult and not scaleable

Recommendations to others considering the product

Assess the tool completely against your needs. As a tech person, I'm pretty happy with what it can do and how it integrates with Salesforce. But the email designer finds this to be a very difficult tool to use. Assess how frequently you will be sending emails as this can be quite a challenge.

What business problems are you solving with the product? What benefits have you realized?

Increased member engagement and renewal.

Oracle Eloqua review by Demond J.
Demond J.
Validated Reviewer
Verified Current User
Review Source

"Eloqua user of 5 years"

What do you like best?

A product you do not have to have IT involved for ever email launch. Its good to have IT if you have support for program builder for more complex projects for CDOs.

What do you dislike?

To get very complex, using CDOs you have to use Program builder. Program builder does not use the normal insight view and reporting is not fluid. You have to pull multiple data points and connect them to get the full picture.

What business problems are you solving with the product? What benefits have you realized?

Right off we were able to tell our active subscriber base. Benefits of A/B testing subject lines have help with open rates.

Oracle Eloqua review by Administrator in Staffing and Recruiting
Administrator in Staffing and Recruiting
Validated Reviewer
Review Source

"ELoqua Still great for marketing, less great for support"

What do you like best?

Eloqua has made a lot of improvements and continues to do so. The Program Canvas was a great addition and they have continued to grow in their use of third party apps since Oracle's takeover. The ability to track opens and clicks is fantastic with this tool.

What do you dislike?

The Oracle support services are its biggest drawbacks. Filing a support ticket is almost worthless. The people who work in support are terrible at best and incompetent at worse. They do not generally help you at all, but either direct you to pre-written help documents whoch often do not even address the issue your are having or make you restate your question four or five different times. Most times, you are forced to either solve the problem yourself.

What business problems are you solving with the product? What benefits have you realized?

Eloqua helps us solve for our automated marketing campaigns. We have realized a great benefit with its tracking ability for clicks and opens as we can gauge our audience interaction with our messaging.

Oracle Eloqua review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Limited Tool"

What do you like best?

I like that we are able to use the tool to automate emails on our own time.

What do you dislike?

There are a lot of weird quirks and bugs in Eloqua. It is highly limited in areas such as mobile, where you cannot track engagement at all. Additionally, the Master's Exam qualification on a yearly basis is unnecessary if you are using the tool on a daily basis. The training was very general and all of my skills were learned through working in the tool regularly.

Recommendations to others considering the product

Go with Marketo

What business problems are you solving with the product? What benefits have you realized?

Solving the problem of automating emails vs. using an agency to deploy them.

Oracle Eloqua review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Buggy Interface, Difficult to Use"

What do you like best?

The integrations with Salesforce as a lead generation tool, being able to sync campaign data, we only use it because it's an existing platform.

What do you dislike?

horribly buggy, code lags and skips for email creation, no cross platform testing capabilities, reporting is often inaccurate and crashes, the entire system crashes at times for no reason. There are plenty of other tools we use that are already connected to Eloqua which is why we use it.

Recommendations to others considering the product

look at other software

What business problems are you solving with the product? What benefits have you realized?

Email marketing to large prospect and customer segments, being able to build segments based on industry and title information.

Oracle Eloqua review by Administrator in Financial Services
Administrator in Financial Services
Validated Reviewer
Verified Current User
Review Source

"Great tool with a modern UX interface focused on efficiency"

What do you like best?

Really like Eloqua's approach to Drip Campaign management, Forms / Landing pages and the ability to import and export data easily.

What do you dislike?

Reporting interface works well, but the visuals are rather clunky (excel style columns n rows). This might be what some people want, but ideally i'd like this to match (visually) the style of the whole application. Also, some limitations with Custom Object reporting unless you pay extra for additional licensing (Analyzer License).

Recommendations to others considering the product

Good move against competitors like Marketo, Hubspot or Pardot

What business problems are you solving with the product? What benefits have you realized?

Keeping our Newsletter and email marketing robust and using as minimal resources as possible via automation. Automation is possible with this tool quite easily and not so easy with others.

Oracle Eloqua review by Avnita G.
Avnita G.
Validated Reviewer
Verified Current User
Review Source

"My favorite marketing automation tool"

What do you like best?

Eloqua allows us to customize marketing programs including email nurtures, lead scoring, lead routing, WebEx integration and more based on our business needs.

What do you dislike?

Ability to see contact and account level engagement

What business problems are you solving with the product? What benefits have you realized?

Lead scoring, lead routing and lead to account matching are critical to us. Also Eloqua Profiler allows our inside sales reps to see contact level engagement in real time.

Oracle Eloqua review by Dominick G.
Dominick G.
Validated Reviewer
Verified Current User
Review Source

"Great automation platform and much more!"

What do you like best?

The user interface is fantastic. The "campaign canvas" as they call it allows the user to drag and drop segments, assets, decision steps, and action steps with ease. Creating emails, landing pages, and forms within an easy to navigate editor is a huge plus. Eloqua also integrates seamlessly with Compendium, Oracle's Content Management platform. Content can be vetted and approved from Compendium and promoted into Eloqua and used within emails, landing pages, and dynamic content modules.

What do you dislike?

The event and custom data modules still appear to be on the old Eloqua 9 UI. That needs to be updated ASAP. The program builder, while a great tool, is tough to navigate and can be rough when building a new program for the first few times.

Recommendations to others considering the product

Great tool for the money. If used correctly you can do wonderful things for your direct marketing. Oracle support does tend to be sluggish and you may not receive the answers right away but you can escalate issues rather easily to support management.

What business problems are you solving with the product? What benefits have you realized?

Here are a few bullets to answer this:

- automated all of our campaigns including events, webinars, promotions, product, nurture, and market driven campaigns.

- develop and execute form strategies in our campaigns to learn more about the customer.

- serving up the right content to the right customer at the right time

Oracle Eloqua review by Meagen E.
Meagen E.
Validated Reviewer
Review Source

"A sophisticated platform for sophisticated marketers"

What do you like best?

I love the workflow capabilities of Eloqua. We are able to create an air traffic control system for our nurture programs. We run over 70 of them based on title, industry, stage in funnel and geography. I love the scoring capabilities. We have multiple scoring models for geographies, products and sales teams. They also have an amazing partner network with great integrations.

What do you dislike?

I want them to have predictive scoring as part of the platform.

What business problems are you solving with the product? What benefits have you realized?

Eloqua is our marketing automation platform, workflow engine, scoring system, segmentation guru and more.

Oracle Eloqua review by Jason S.
Jason S.
Validated Reviewer
Verified Current User
Review Source

"Easy to use for most projects, difficult to use for others"

What do you like best?

For the most part adding emails, creating campaigns is a very easy process and can be done in minutes

What do you dislike?

If your data doesn't fit the perfect Eloqua structure it is a little difficult to use the default segmentation attributes

What business problems are you solving with the product? What benefits have you realized?

the interface is much easier to use than our in house system for segmentation

Oracle Eloqua review by Beth W.
Beth W.
Validated Reviewer
Review Source

"Targeted Email Marketing "

What do you like best?

Our company works to leverage our database, without causing too much list fatigue. The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day.

Additionally, we have it synced with our event registration software, so that we add new contacts into the portal automatically.

The ability to schedule the deployments on the weekends has also allowed us capitalize on underutilized deployment times, resulting in higher open and click-through rates.

What do you dislike?

After a full year of use, I have no issues with Eloqua.

Recommendations to others considering the product

Take advantage of the training provided by your vendor.

What business problems are you solving with the product? What benefits have you realized?

By using Eloqua forms, we have been able to clean up our data. Additionally, using the forms, we have been better able to capture leads, resulting in additional sales opportunities.

Oracle Eloqua review by Kelly M.
Kelly M.
Validated Reviewer
Review Source

"I love Eloqua "

What do you like best?

I have been using automation tools for over 4 years now. Everything from the very basic to the conplex. Eloqua is by far my favorite. It is easy to use and the support and training offered is top notch.

What do you dislike?

Reporting can sometimes be an issue. But there is almost always a way to get the data you are looking for.

What business problems are you solving with the product? What benefits have you realized?

We use Eloqua to solve many business problems. First contact with our students and building a relationship with them a major push for us using Eloqua.

Oracle Eloqua review by User in Education Management
User in Education Management
Validated Reviewer
Review Source

"Powerful tool but needs some enhancements to the user experience"

What do you like best?

Eloqua is a very powerful tool that allows for omnichannel marketing.

What do you dislike?

Sync with CRM at best is 30 minutes which may slow down your system if you have a lot of contacts

Recommendations to others considering the product

Definitely shop the major players to make sure that you are indeed making the best business decision for your organization. We used Eloqua for many years but the complexity of the tool actually held us back quite a bit. Eloqua has improved the front end experience since I last used it but there are still issues that make it very clunky to work with on a day to day basis. I did enjoy the campaign canvas very much as it made campaign creation pretty straight forward and intuitive.

What business problems are you solving with the product? What benefits have you realized?

Mareting efficiencies and improvement in funnel conversion

Oracle Eloqua review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Overly complicated, Poor Integration with Salesforce"

What do you like best?

Campaign design and automation is very flexible and feature rich. Tracking capabilities are excellent. WYSIWYG form and email editors are easy to use.

What do you dislike?

Overly technical for simple marketing automation tasks. May be good as a standalone tool but the Integration with Salesforce is overly complex and has a lot of issues. Their community is full of complex work arounds other customers have developed to try to overcome the poor integration.

Recommendations to others considering the product

Unless you are looking to build very complicated, multi-touch, multi-year campaigns there are tools that accomplish the same thing in much simpler way. I've used Eloqua at 3 different companies and Marketing end users have really struggled with it at each company.

What business problems are you solving with the product? What benefits have you realized?

Able to build complex, multi-touch marketing campaigns that span months to years.

Oracle Eloqua review by User
User
Validated Reviewer
Verified Current User
Review Source

"Oracle Eloqua"

What do you like best?

I like that Eloqua is a powerful system - you can essentially make it do anything you want.

What do you dislike?

Target segmentation is limited. I've worked with other automation systems that have better options that easily help you identify your target audience.

Recommendations to others considering the product

Easy to use if you know where everything is, what the system is capable of, and if you understand contact database management.

What business problems are you solving with the product? What benefits have you realized?

We've found ways to automate various communications, taking the burden off of service reps. This helps the reps focus on higher priority tasks.

Oracle Eloqua review by James S.
James S.
Validated Reviewer
Verified Current User
Review Source

"A decent email campaign solution, but..."

What do you like best?

The relative ease of use of building an email campaign on the platform.

What do you dislike?

Not robust enough in terms of analytics.

Recommendations to others considering the product

Establish a strong relationship with your Oracle representative. A pain point of ours is that our company has not had a strong vendor/customer relationship.

What business problems are you solving with the product? What benefits have you realized?

Having a one-stop shop for email campaigns, as well as forms creation.

Oracle Eloqua review by User in Publishing
User in Publishing
Validated Reviewer
Verified Current User
Review Source

"The old standard"

What do you like best?

Eloqua is commonly adopted and used by companies so it's one automation platform to have experience with that serves me well

What do you dislike?

It is clunky and not intuitive for users. Being one of the early automation platforms, it reminds me of MS and it's business applications. It feels like we're just stuck with the hard to use platform that can be buggy as hell. But, hey, it's what everyone uses so better stick with it.

Recommendations to others considering the product

Weigh the pros and cons of using the "original" marketing automation platform versus the newer ones (that may be more intuitive but have less use/acceptance)

What business problems are you solving with the product? What benefits have you realized?

Finally have lead scoring in place and that is huge for lead velocity.

Oracle Eloqua review by Ali K.
Ali K.
Validated Reviewer
Review Source

"Strong Marketing Automation Software - One of the best"

What do you like best?

Oracle combines the ease of use that only a few marketing automation softwares have & still gives plenty of functionality

What do you dislike?

I think that the customer service experience can improve, as if there is ever a technical issues, it's not easy to get it resolved quickly & efficiently

Recommendations to others considering the product

Definitely an improvement vs other marketing automation softwares!

What business problems are you solving with the product? What benefits have you realized?

This launches all of our platform marketing that fall within the certain categories. We hear good feedback from employees overall

Oracle Eloqua review by Ali K.
Ali K.
Validated Reviewer
Review Source

"Helps me Manage my Marketing Journies Efficiently!"

What do you like best?

Oracle Eloqua shines when it comes to ease of use and making sure that every step in accounted for in the marketing automation journey. Not too difficult for beginners to pick up!

What do you dislike?

I dislike some that some of the tools are placed in hard-to-find places and there is further opportunity for automation growth

What business problems are you solving with the product? What benefits have you realized?

My fellow marketing teams have trouble aligning themselves within their marketing journies. Oracle Eloqua helps us through this and creates an ability to be streamlined

Oracle Eloqua review by Steve P.
Steve P.
Validated Reviewer
Review Source

"Eloqua Rocks"

What do you like best?

Eloqua is cream of the crop when it comes to email marketing campaigns in all aspects. best in terms of, options, customizability, and support

What do you dislike?

I think they are a little behind in adding certain features like a landing page designer

Recommendations to others considering the product

Be sure that eloqua is the right direction when it comes necessity of certain features. If you need less maybe eloqua isn't for you

What business problems are you solving with the product? What benefits have you realized?

Driving demand to our inside sales team as well as our TM's.

Oracle Eloqua review by Mihai F.
Mihai F.
Validated Reviewer
Review Source

"Great User UI, Simple to configure, great functionality"

What do you like best?

UI experience. Simple to use by marketers. Technical skills are not required. API availability gives you the option to integrate easily with the rest of marketing stack. Integration with Bluekai gives you access to DMP audiences and you can link email marketing with Display Advertising channels.

What do you dislike?

Nothing in particular. Hard to find training resources available for free. Eloqua Academy access is quite expensive.

Recommendations to others considering the product

Fast Deployment

Easy to integrate with CRM for an E2E Management of the Funnel

What business problems are you solving with the product? What benefits have you realized?

Lead Nurturing

Lead Generation

Data quality check

Oracle Eloqua review by Meaghan T.
Meaghan T.
Validated Reviewer
Review Source

"Eloqua Review"

What do you like best?

The analytics tool in Eloqua is great to break down and analyze your email data to see how it performed with your audience.

What do you dislike?

Eloqua's html email builder can be somewhat difficult to utilize at times. Despite some complications here and there, it is relatively straightforward to work with in general.

Recommendations to others considering the product

Utilize the Eloqua help centre and guide book to get started on your Eloqua journey.

What business problems are you solving with the product? What benefits have you realized?

Lead generation and contact nurturing.

Oracle Eloqua review by User in Information Technology and Services
User in Information Technology and Services
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"A powerful marketing automation platform"

What do you like best?

Eloqua provides all the features a modern marketer of a small/ large enterprise needs. From simple campaigns to complicated nurturing programs. Plus a community that supports every step.

What do you dislike?

Some speed and stability issues that slow down your work. Needs quite a bug team to effectively use it and of course support from an agency/ integrator.

What business problems are you solving with the product? What benefits have you realized?

Mainly solving problems like personalised communication, lead generation, lead nurturing. During the last 2 years of usage we have seen numerous benefits on better understanding our users behaviour, engage with them when needed and establish relationships

Oracle Eloqua review by Elizabeth A.
Elizabeth A.
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"Eloqua"

What do you like best?

I like the ease of using Eloqua. I jumped in with no formal training and was able to figure most everything out on my own.

What do you dislike?

I wish there was more freedom with creating emails.

What business problems are you solving with the product? What benefits have you realized?

Customizing emails for individual campaigns.

Oracle Eloqua review by Andy M.
Andy M.
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"Oracle Eloqua offers a good mix of intuitive design and powerful tools"

What do you like best?

The rich feature set is powerful and easy to use.

What do you dislike?

The lack of a test environment can be challenging.

What business problems are you solving with the product? What benefits have you realized?

Our marketing teams are gaining greater insight into how our customers interact with the company digitally.

Oracle Eloqua review by Flavius S.
Flavius S.
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"Very user friendly with easy drag and drop functionality while maintaining complex ability"

What do you like best?

Easy to use with drag and drop options that reduce the time it takes to complete work.

What do you dislike?

Sometimes the system defined functions - such as definitions on reporting - can be confusing to understand, although the help center usually answers the questions.

What business problems are you solving with the product? What benefits have you realized?

We have realized that through proper strategy and workflow we can greatly increase our capacity and campaign/email production to better utilize the system capabilities and target marketing audiences.

Oracle Eloqua review by Annie A.
Annie A.
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"Oracle Eloqua Review Semi Newbie"

What do you like best?

The connectivity with Salesforce is seamless and easy. Once you dive in it's pretty easy to use, and offers a lot of neat features.

What do you dislike?

Support turnaround times seem to be a bit slow. It is a bit expensive, but once you optimize all of it's benefits it's worth it!

Recommendations to others considering the product

Learn as much as you can about the product. There are a lot great support articles that will help you better understand the system!

What business problems are you solving with the product? What benefits have you realized?

It's excellent to help optimize our marketing efforts.

Oracle Eloqua review by Adam A.
Adam A.
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"Much more visibility into customers"

What do you like best?

Its a helpful tool to get more visibility to our marketing campaigns.

What do you dislike?

There is not too much to dislike. The integration to Salesforce is helpful, but sometimes finicky.

What business problems are you solving with the product? What benefits have you realized?

I've been able to get more visibility into marketing campaigns.

Oracle Eloqua review by Administrator in Computer Software
Administrator in Computer Software
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"Critical to our Marketing Engine"

What do you like best?

Easy to use with a depth of functionality we can't even keep up with!

What do you dislike?

Many additional features that should be standard are extra/paid.

Recommendations to others considering the product

I don't have experience with other platforms to compare, but I love Eloqua and find it to be just what we need!

What business problems are you solving with the product? What benefits have you realized?

We use Eloqua for lead nurturing and managing our lead processes from generation to the sales process. We have grown out database significantly and improved our Marketing to Sales process considerably.

Oracle Eloqua review by User in E-Learning
User in E-Learning
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"Oracle 10 is easy to use "

What do you like best?

I had a great experience with Eloqua 10, it is much different then E9 for those that have used it. Less coding for marketers and a lot more time spent crafting the messaging. The templates are easy to use and you are also able to update them quickly.

What do you dislike?

I didn't like that coding was more difficult to get too if you really wanted to change something in the html but the overall ease of use went up because the templates were so well done.

What business problems are you solving with the product? What benefits have you realized?

It helped with lead routing and large program build outs so that your could spend less time setting up emails. We had large segments built out for welcome emails that would automatically run monthly.

Oracle Eloqua review by Administrator in Internet
Administrator in Internet
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"Eloqua Product Review"

What do you like best?

Powerful workflow tool that I can use to build landing pages, manage CRM, create lead scoring models, retargeting and nurturing email campaigns. The tool has endless possibilities to improve marketing and sales operations.

What do you dislike?

Clunky and the UI is old. Unless you take training it can be difficult to implement.

Recommendations to others considering the product

Make sure you understand your requirements and do price comparisons to tools such as Hubspot, Pardot, SFDC etc.

What business problems are you solving with the product? What benefits have you realized?

Data management, I now can segment my prospects much better and my sales team can see how engaged their named accounts are. The platform easily integrates with SFDC.

Oracle Eloqua review by User in Aviation & Aerospace
User in Aviation & Aerospace
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"Oracle"

What do you like best?

RightNow is super easy to use for what I use it for. It is great for FAQs, feedback, webpage updates, etc.

What do you dislike?

I am not super familiar with the reporting tools that are available to use and I think that there could be more ease of use in regards to this.

What business problems are you solving with the product? What benefits have you realized?

This tool is used often for quick web updates. It's great for feedback and ease of use for non-IT folks such as myself.

Oracle Eloqua review by Administrator in Computer Software
Administrator in Computer Software
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Verified Current User
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"Oracle/Eloqua Product Review"

What do you like best?

That it automatically sends out emails and tracks the emails for you. It gives a lot of insight for our business and how it can help us.

What do you dislike?

I am no longer to effectively use the program to target a canadian market due to new anti spam laws.

Recommendations to others considering the product

I would recommend that people honestly give this software a chance. It is an excellent tool and does everything that a Marketer or sales person would need to successfully execute email campaigns. I really enjoyed using it and hopefully will be able to find a way to re attribute it to another person/department.

What business problems are you solving with the product? What benefits have you realized?

We solved the problem of emailing prospects/leads and it was great and useful until the new laws kicked in. Other divisions of my company are still seeing a great return and improved sales returns from the product.

Oracle Eloqua review by Bernard G.
Bernard G.
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