To start, I think Eloqua University is a great resource - to be able to take courses on such an extensive listing of subjects is remarkable (and the courses are offered at multiple times to offer the opportunity for people in different timezones to take them). Next, I like that for the most part, the ability to create campaigns, landing pages, forms, and segments are relatively easy. I like the amount of data they allow you to store within their database for contacts (nearly 300 fields). I like the ability to integrate with relative ease with Salesforce. I like that it is much more easier to navigate than my previous few marketing automation systems.
I think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. I dislike that I don't know what level of support I am going to get from their tech support - if I get someone good, I know I am going to get the answer I need but if I get someone new, I know within the first 90 seconds that I am wasting my time. I dislike that they try to sell you on their professional services which was a waste of time and money for me. I think Insights could be a little more intuitive as it it just a basic reporting tool.
It is definitely the best marketing automation tool that i have used out of the three.
A marketing automation platform that would be easy to use and allow our team in multiple countries to function effectively.