Oracle | Responsys
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Oracle | Responsys

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4.3 out of 5 stars
42 8.4 / 10
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The Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.
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Oracle | Responsys Reviews (43)

The Interact platform allows me to control my email marketing program without having to rely on my Engineering resources. Resources are always at a premium so being... Read More
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George DiGuido
Administrator in Internet
The program design robust-ness and flexibility, along with the advanced options for pulling in data from key sources (website behavior, purchase data, CRM data, etc.)... Read More
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Carrie Bloch (Stewart)
User in Marketing and Advertising
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Great Platform for Tech-Savvy Marketers

What do you like best?

The program design robust-ness and flexibility, along with the advanced options for pulling in data from key sources (website behavior, purchase data, CRM data, etc.) into the relational database, and both easy-to-use basic targeting/segmentation as well as SQL capabilities for the advanced marketers.

What do you dislike?

It's not the most intuitive or visually appealing UI. Some of the most basic things I would think the tool has, it doesn't, for example: automatic link tracking (you have to set it up on your own manually), automatic "view this email online" web versions of emails (you have to create it on your own), doesn't track % of mobile openers/clickers, and the campaign assets are dispersed throughout the UI. If you have a tech savvy marketer, it'll all be fine with some training though.

Recommendations to others considering the product

Figure out first what your top priorities are and what's most important, then evaluate the "how" it gets accomplished with Responsys vs. another. Most ESPs are getting to a point of being able to do the same things, it's just how complicated or resource-heavy is it to get what you want.

What business problems are you solving? What benefits have you realized?

Being able to do greater targeting and personalization based on web browsing behavior, purchases, products registered, CRM data, etc. We've seen a lift in opens, clicks, and revenue when we personalize.

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Robust Platform For Marketers

What do you like best?

The suite is very robust, and always at least a step ahead of what I am trying to accomplish. The platform is very flexible in handling any data source needed for segmentation. It is easy to create different testing scenarios, automated programs, dynamic content, reusable segments and more and also have real-time reporting around campaigns.

Customer support and my customer success manager have also been very key to helping to accomplish campaign goals. I have used several enterprise level email solutions, and none compare to the support and response that I receive from Responsys.

What do you dislike?

With any tool there is a learning curve. Responsys is very robust, and I feel there is functionality that I am not using today. This does give me room to grow with the suite, instead of outgrowing it.

Recommendations to others considering the product

I would recommend that you consider where you would like your programs to be in the future, and make sure that whatever platform you choose will be able to support those goals + provide the personnel to help push you there.

What business problems are you solving? What benefits have you realized?

The main problem Responsys has helped me solve, is getting closer to the 1-1 relationship with customers, by allowing us to continue to grow the automation strategy, implement dynamic content, and segment smarter.

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Validated Review

Enterprise platform with all of the tools for the Email Marketer

What do you like best?

The Interact platform allows me to control my email marketing program without having to rely on my Engineering resources. Resources are always at a premium so being able to do advanced campaigns with plug and play tools has been great.

What do you dislike?

Link tables. Having to create link tables separate from the uploaded email creative is time consuming.

Recommendations to others considering the product

Responsys is a robust email solution for sophisticated email marketing programs. If you are looking for a solution that is a more streamlined WYSIWYG platform...this is likely not the platform for you.

What business problems are you solving? What benefits have you realized?

Marketing automation. Through the Program functionality in Interact we are able to build automation into our programs without the need for extensive IT resources. We can develop and control the creative and testing process without being limited by a reliance on other groups within the organization.

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Administrator in Marketing and Advertising - Oracle | Responsys Review Author
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Fast onboarding and immediate positive changes, looking forward to the future with Responsys.

What do you like best?

The main appeal was the self-service model and cross-channel approach. Our team was interested in owning marketing campaigns and having instant reporting to optimize our email strategy. We are excited to have cross-channel functionality at our disposal and look forward to mixing that into our campaigns.

What do you dislike?

Because of internal data issues, we aren't immediately able to move forward implementing as many automated programs that we would like. We find ourselves using Responsys as a medium to send more manual lists which doesn't exactly adhere to the hands-off, orchestrated platform that Responsys projects. To integrate the variety of complex campaigns that the company talks about is a lengthy process which we hope to get to soon.

Recommendations to others considering the product

Responsys definitely fulfills on cutting edge technology and has a great customer success team to understand your business model and strategize with your team to create the highest quality campaigns to fit company needs.

What business problems are you solving? What benefits have you realized?

We are trying to play with different personalization options and localized/relevant communications are extremely important to our business model. Additionally, with Responsys, we have greater control of our data which allows us to think of automated email campaigns that allow us to send and wait for results. We are able to capture different audiences and deliver relevant, timely messaging. We have seen benefits with the display channel which has been an interesting and rewarding venue to connect with members, something we had never capitalized on before.

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Validated Review

Provides capability to take your lifecycle marketing programs to a higher level

What do you like best?

Technical Flexibility and control over database structure - the ability for the client to be able to customize and easily create complicated lifecycle marketing programs once the database is set up.

What do you dislike?

This system can be used by beginners but to really benefit from the power of responsys users need to be advanced in their strategic and technical skill set. There isn't an easy way to be move from beginner to advanced - advanced training and complete documentation could be improved.

Recommendations to others considering the product

It is the only ESP that allows your marketing programs to reach sophisticated levels without extensive customization by the ESP. But, this requires that your staff is technologically saavy and have the resources to build these marketing programs and data integrations.

What business problems are you solving? What benefits have you realized?

Increased revenued and set up of multiple triggered programs without a la carte costs to have the ESP set up

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