Oracle Social Cloud

3.5
(11)

Oracle's Social Cloud provides the most comprehensive social tools to listen to social conversations, engage with customers, publish relevant content, and analyze social data to drive revenue, and align social messaging with other marketing programs.

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Oracle Social Cloud Features

Social Media Monitoring

Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.

87%
(Based on 7 reviews)

Sentiment Scoring

Determines whether mentions of your brand are positive, negative or neutral.

76%
(Based on 7 reviews)

Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

72%
(Based on 7 reviews)

Social Measurement

Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.

85%
(Based on 7 reviews)

Social Listening

89%
(Based on 8 reviews)

Social Management

Social Analytics

Uncovers customer sentiment identify trends in order to accommodate the customer better.

Not enough data available

Social Sharing

Allows the creation, management, and scheduling of content to be shared across social media channels

85%
(Based on 6 reviews)

Social Campaigns

Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns

88%
(Based on 5 reviews)

Social Engagement

Centrally manages social media marketing efforts across all utilized platforms

79%
(Based on 7 reviews)

Social Ads

Manage and optimize ads across social channels

Not enough data available

Brand Safety

Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions

Not enough data available

Posting

Scheduling

Optimizes scheduling and posting of content across social media channels

72%
(Based on 7 reviews)

Automation

Automates publishing of and responses to social media content

70%
(Based on 7 reviews)

Reports & Dashboards

Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

Not enough data available

Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

82%
(Based on 6 reviews)

Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

88%
(Based on 6 reviews)

Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

82%
(Based on 6 reviews)

Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

Not enough data available

Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

Not enough data available

Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

90%
(Based on 6 reviews)

Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

82%
(Based on 5 reviews)

Analysis

Business Intelligence

Correlates social media data with business intelligence to better business operations

Not enough data available

Customizable Dashboards

Customizes dashboards to report the most necessary social media metrics

74%
(Based on 7 reviews)

Platform

API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

85%
(Based on 6 reviews)

Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

85%
(Based on 5 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

88%
(Based on 6 reviews)

Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

85%
(Based on 5 reviews)

Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

82%
(Based on 5 reviews)

Reporting

Monitoring

Monitors a variety of social media channels to uncover relevant content

66%
(Based on 7 reviews)

Reporting

Reports and measures campaign efforts across a variety of social media channels

78%
(Based on 6 reviews)

Analytics Filters

Offers filters to sift through published and promoted data

79%
(Based on 5 reviews)

Competitive Intelligence

Uncovers social media performance and insights of other businesses

88%
(Based on 5 reviews)

Keyword Setup

Allows user to search for specific keywords to measure social impact

81%
(Based on 7 reviews)