What do you like best?
This tool is great for social media monitoring as it gives timely metrics. The simple to use dashboard makes using this tool convenient and easy. It covers a lot of needs and brings in big data on listening, measurement, sentiment, identifying influencers and reporting. This data can be used to carve out who is listening, why they're listening and what they are looking for. Often times, when working with different brands, this data is helpful to see if you are on the right track or if you need to reevaluate your approach. This tool is also great for reporting back to high-level executives and department heads to showcase the work you've been doing while highlighting key aspects that work and don't work for your communication.
What do you dislike?
I dislike how it can't measure real-time posts, so for every event we have to have a war room setup to ensure that we can capture spur of the moment conversations. It would be great if there was a capability to post from your phone. Often times, having to logon to a computer can discourage or lose opportunities for great timely posts, especially when it comes to employee engagement.
Recommendations to others considering the product
Shop around for what best fits your needs.
What business problems are you solving with the product? What benefits have you realized?
Oracle solves creating value to social media. It provides a great deal of social metrics and monitors what works and doesn't work. This is great for our industry.