What do you like best?
Oracle social marketing suite is a behemoth when it comes to features, we could easily find most of the services we needed, all available within our reach.
The platform allowed us to schedule multiple posts on both Twitter and Facebook.
Reporting was automated and nice.
Listening was part of our contract and we managed to pull some useful competitor analysis with it.
What do you dislike?
The platform was pretty expensive and our contract had a huge price tag on it.
The platform felt a little bit clunky and slow on many occasions.
Even though we received an onboarding as part of our package, the team who gave it to us felt likes sales and marketing guys who never used the platform themselves. We were then given a technical person to give us the preview, but they also failed to demonstrate certain aspects of the platform that we needed.
One last note, while the system promises to support Arabic and Asian content, when creating our listening reports we often noticed it missed on many results that other tools provided us with.
Recommendations to others considering the product
If your budget can cover it, and you are looking for a suite that covers your every need and provides you with all the services required for your company to succeed in social media marketing and beat the competition, then Oracle Social Marketing should be your choice.
Oracle Social Marketing is your one stop shop for everything.
If you are looking for something cheaper, then try sprinklr or Sprout Social (we moved to combo of Sprout social and Sysomos in the following year).
What business problems are you solving with the product? What benefits have you realized?
Content scheduling and social media management
Social media analytics and reports (Automated reports were quite nice)
Social media listening and monitoring reports (good but not the best, we ended up signing with Sysomos before our contract ended to make up for missed results by Oracle's platform)