What do you like best?
I really enjoy being able to give the article I'm sharing different headlines. This helps me see which buzzwords work best or what structure appeals the most to readers. I also like that the articles are being shared on some good quality websites, like MSN UK and CNN.
What do you dislike?
While my stories are being featured on some good quality sites, I'm also getting leads from really poor websites. Some websites that I've never even heard of before or have nothing to do with the topic of my story. Likewise, once these users come to my site to read the story, they bounce immediately and give my page a lower average time on page that skews results.
Related to design, I also find it hard to find the right tools to edit my campaigns. The dashboard also appears very unorganized.
Recommendations to others considering the product
I would recommend using other channels to promote your content - Outbrain should be a last resort. Social media is probably a better way to promote your content.
What business problems are you solving with the product? What benefits have you realized?
Problem being solved: sharing client stories to help them gain more page views and trend on our website.
The benefit is that this does work and we have happy clients who are satisfied with the performance of their story.