Content Creation Tools
Tools that help in the ideation, writing, and designing of content.
(Based on 68 reviews)
Tools to discover, capture, and share third-party content.
(Based on 45 reviews)
Set buyer personas so users can target content to their most valuable audiences.
(Based on 35 reviews)
Optimize content to increase search engine result rankings.
Ability to test two (or more) versions of content and collect viewer interaction data.
(Based on 38 reviews)
Dashboards & Reporting
Access pre-built and custom dashboards and analytics around content performance.
(Based on 71 reviews)
Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. to both internal and external users.
(Based on 57 reviews)
Integrations & APIs
API's typically enable integration of data, logic, objects, etc. with other software applications.
(Based on 64 reviews)
Customizable Templated Workflows
Suggested workflows that can be adopted as is or adapted to fit business needs.
(Based on 51 reviews)
Ability to access and restore past versions of content.
(Based on 34 reviews)
Features to distribute content through a variety of channels including social, websites, blogs, etc.
(Based on 53 reviews)
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
(Based on 28 reviews)
Tools to communicate with internal and/or external parties involved in the workflow.
Editing and Approval Tools
Tools to facilitate the editing and content approval process.