Over The Shoulder

4.2
(3)

Creating powerful strategy from in-the-moment insight hunting.

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Over The Shoulder Reviews

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Showing 3 Over The Shoulder reviews
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Over The Shoulder review by gary s.
gary s.
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"Best Smartphone Qualitative Research Platform"

What do you like best?

Uses very sophisticated IT platform to access and display real time data from individual SMARTPHONES. We can gather insights on the individuals DAILY habits, preferences, interests, etc, and then use the well structured data base to search, sort and make comments on our analytic interpretations-very user friendly.

What do you dislike?

Rarely--and only initially when we were trying out the software..we experienced "co-mingled" data from several individuals into 1 account/individual. We quickly cleared this up by re-setting our search and filter settings. I also would like a few less and a few different headings for storing our results.

Recommendations to others considering the product

They are bringing on more IT experts, and the type of data and manner of obtaining and dispersing data, is improving now and will continue to improve.

What business problems are you solving with the product? What benefits have you realized?

gaining invaluable insights as to what drives our customers/clients to buy and commit to certain brands and projects. Indeed, this is what this platform enables us to do, as the SMARTPHONE is where most daily activity in this regard takes place. We can clearly see what interests and decisions are made , what attracts and appeals to our base, easy to see and interpret so we can use this data to directly interface with outr marketing plans.

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Over The Shoulder review by User in Marketing and Advertising
User in Marketing and Advertising
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"Great idea and wonderful product."

What do you like best?

Mobile ethnography is an ingenious idea--the mere existence of this product is what I enjoy most.

What do you dislike?

The interface is sometimes difficult for users; it takes a while to figure out what goes where.

Recommendations to others considering the product

If you need help with consumer marketing, this is a wonderful program to implement.

What business problems are you solving with the product? What benefits have you realized?

I have used Over The Shoulder for contract clients who want consumer marketing data.

What User Research solution do you use?

Thanks for letting us know!
Over The Shoulder review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"OverTheShoulder Review as Study Participant "

What do you like best?

very easy, simple, and clean user interface/ user experience

What do you dislike?

color scheme isn't the most appealing, but its function is great- and in my opinion, function > fashion

Recommendations to others considering the product

great for gathering user data over a long period of time

What business problems are you solving with the product? What benefits have you realized?

I've used OTS as a participant, but not as an administrator. It seems to make the aggregate input responses easy to track, gather, measure, and compare.

Kate from G2 Crowd

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* We monitor all Over The Shoulder reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.